Global Loyalty Programs Software Market by Type (Monthly Subscription, Annual Subscription, One-time License), By Application (SME (Small and Medium Enterprises), Large Enterprise) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global loyalty programs software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for customer retention and engagement solutions by businesses across different industry verticals. Additionally, the growing trend of using big data and analytics for loyalty program management is also contributing to the growth of this market. Based on type, the global loyalty programs software market can be segmented into monthly subscription, annual subscription, and one-time license. The annual subscription segment is expected to witness highest growth during the forecast period owing to its advantages such as low cost of ownership and long-term commitment benefits over other types of subscriptions. Based on application, SMEs (small and medium enterprises) are expected to account for a major share in terms of revenue in this market during the forecast period owing to their growing need for customer retention solutions.



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Product Definition:

Loyalty Programs Software is a type of software that helps businesses manage their loyalty programs. It can help track customer participation, awards, and redemption activity. Loyalty Programs Software is important because it can help businesses better reward customers for their loyalty and increase customer retention rates.

Monthly Subscription:

Subscription is a type of loyalty program that involves the periodic payment by consumers to an organization in exchange for various benefits. The most common types of subscriptions are annual, monthly and daily subscription. Organizations offer different plans based on their requirements to attract more customers and increase their revenue generation capacity.

Annual Subscription:

An annual subscription is a one-time payment made by the customer to the software provider. The customer signs up for a certain period of time and is charged an amount based on the type of plan selected by them. The most common types of annual subscriptions include single user, multi-user, and enterprise subscriptions.

Annual Subscription helps in increasing Customer lifetime value (CLV) which means it helps companies retain their customers for longer periods thereby improving business relations with them.

Application Insights:

The large enterprise segment dominated the market in 2017. This is attributed to factors such as extensive usage of loyalty programs by large enterprises to provide various benefits to their customers. Furthermore, increasing penetration of these programs among large enterprises is expected to fuel industry growth over the forecast period.

SMEs are increasingly adopting loyalty programs as a way of encouraging more people into their stores and for purchasing products from them frequently. SMEs have been observed to offer more attractive points schemes than that offered by larger companies owing to lesser financial resources and operating costs at stake for every transaction conducted with them, which eventually leads towards higher adoption rates across all geographies. The Asia Pacific region has been observing significant growth in terms of both small businesses & startups formation and also in terms of digital transformation within existing businesses which ultimately results in high adoption rates across all geographies involved within this ecosystem (small business & startup).

Regional Analysis:

North America is expected to be the largest regional market over the forecast period owing to early adoption of technology and presence of major players. The U.S.-based companies are focusing on developing new products and launching them at an early stage in order to keep up with changing consumer needs and preferences. For instance, American Express launched its new Amex Rewards program in 2015 that offers personalized recommendations for flights, hotels, restaurants, activities, concerts, events and more based on a user’s preferred city destination. The company has also introduced dynamic Offers that can be redeemed instantly through mobile app or online portal without any additional charges or fees (other than redemption itself).

Growth Factors:

Increased demand for customer loyalty programs from small and medium businesses (SMBs) due to the competitive landscape.
Proliferation of digital channels and technologies that can be used to support customer loyalty initiatives, including mobile apps, social media, and cloud-based solutions.
Emergence of new marketing techniques such as big data analytics and gamification that can be used to drive engagement with loyalty programs and improve ROI.
Growing focus on customer retention by organizations as a key strategy for improving profitability


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Scope Of The Report
Report Attributes
Report Details
Report Title
Loyalty Programs Software Market Research Report
By Type
Monthly Subscription, Annual Subscription, One-time License
By Application
SME (Small and Medium Enterprises), Large Enterprise
By Companies
Flok, Belly, Marketing Marvel, Yollty, Spring Marketplace, Pobuca, QR Loyalty Cards, Spendgo, AirLoop, Fanbank, Hashtag Loyalty, Capillary Technologies, Suelon
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
147
Number of Tables & Figures
103
Customization Available
Yes, the report can be customized as per your need.

Global Loyalty Programs Software Market Report Segments:
The global Loyalty Programs Software market is segmented on the basis of:
Types
Monthly Subscription, Annual Subscription, One-time License
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SME (Small and Medium Enterprises), Large Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Flok
Belly
Marketing Marvel
Yollty
Spring Marketplace
Pobuca
QR Loyalty Cards
Spendgo
AirLoop
Fanbank
Hashtag Loyalty
Capillary Technologies
Suelon



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Highlights of The Loyalty Programs Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Monthly Subscription
Annual Subscription
One-time License
By Application:
SME (Small and Medium Enterprises)
Large Enterprise
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Loyalty Programs Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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