Global Marketing Analytics Tools Market by Type (Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Installed), By Application (Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global marketing analytics tools market is expected to grow from USD 3.02 billion in 2018 to USD 7.72 billion by 2030, at a CAGR of 13.8% during the forecast period. The growth of the global marketing analytics tools market can be attributed to the increasing demand for big data and advanced analytics solutions, growing adoption of cloud-based solutions, and rising need for real-time insights into customer behavior. However, reluctance among enterprises to adopt new technologies may restrain the growth of this market during the forecast period. Based on type, the global marketing analytics tools market is segmented into cloud-based, SaaS-based, web-based, and mobile (Android native and iOS native).



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Product Definition:

Marketing analytics tools provide insights into how marketing investments are performing and how they are contributing to business outcomes.

What messaging is most resonant with current.

Cloud, SaaS, Web:

Cloud, SaaS, Web and it's usage in marketing analytics tools market is expected to grow at a significant rate over the forecast period. The factors that propel the growth of this market include increasing demand for big data analytics solutions and growing adoption of social media platforms. Big data analytics helps marketers to analyze large volumes of information which includes unstructured data such as text, images videos and audio.

Mobile-Android Native:

The mobile-android native is a cross-platform software development kit that allows developers to develop applications for Android and iOS using C/C++ code. The growth of the market can be attributed to the increasing adoption of smartphones, tablets, and phablets across the globe. According to GVR analysis, there were 1 billion mobile subscribers in 2015 and this number is expected reach 2 billion by 2025 growing at a CAGR of XX% from 2016 -2025.

Application Insights:

The large enterprises segment accounted for the largest market share in 2017 and is expected to continue leading over the forecast period. The growing demand for advanced analytics solutions by large enterprises to gain competitive advantage over rivals is driving growth. Large enterprise customers prefer a global presence, which enables them to benefit from economies of scale and scope while obtaining better pricing offers on software subscriptions. Furthermore, marketing teams at large enterprises are increasingly using data collected from various digital channels such as website traffic, online & offline transactions, social media interactions etc., in order to deliver targeted advertising campaigns that drive more business conversions thereby generating higher revenues for companies offering global marketing analytics tools within this segment.

The SMEs segment is expected register significant growth rate during the forecast period owing to increasing penetration of mobile phones and tablets coupled with rising internet accessibility across developing countries like India & China where most of these applications are developed.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing adoption of marketing automation solutions, high level of digitalization, and presence of a large number of marketing technology providers in the region. Moreover, companies such as Google Inc., Microsoft Corporation, IBM Corporation; are based in this region which have significantly contributed to its growth over the past few years.

Asia Pacific is anticipated to grow at a significant rate during the forecast period owing to increasing focus on customer experience management by marketers across various industries and rapid technological advancements resulting into enhanced performance of analytics tools for effective campaign monitoring & optimization purposes across enterprises. Furthermore, growing penetration rates for smartphones coupled with rising demand for mobile-based applications are further contributing toward regional growth prospects during the same period (2017 - 2030).

Growth Factors:

Increasing demand for marketing analytics tools from small and medium businesses (SMBs) due to the growing need for data-driven decision making.
The increasing use of marketing analytics tools by large enterprises to measure and optimize their digital marketing campaigns.
The rising adoption of marketing analytics tools by ecommerce companies to track customer behavior and improve sales conversions.
The increasing demand for marketing analytics tools from advertising agencies to measure the performance of their ad campaigns.
Growing popularity of cloud-based deployment models for marketing analytics tools, which makes them more accessible and affordable for SMBs


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Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Analytics Tools Market Research Report
By Type
Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Installed
By Application
Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other
By Companies
NINJACAT INC, Improvado，Inc, Alooma，Inc(Google Cloud), AgencyAnalytics, Adverity, SEMrush, Mixpanel, InsightSquared, Datorama, Domo, Funnel.io, Fivetran，Inc, Supermetrics Oy, TapClicks, AdStage
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
142
Number of Tables & Figures
100
Customization Available
Yes, the report can be customized as per your need.

Global Marketing Analytics Tools Market Report Segments:
The global Marketing Analytics Tools market is segmented on the basis of:
Types
Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Installed
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
NINJACAT INC
Improvado，Inc
Alooma，Inc(Google Cloud)
AgencyAnalytics
Adverity
SEMrush
Mixpanel
InsightSquared
Datorama
Domo
Funnel.io
Fivetran，Inc
Supermetrics Oy
TapClicks
AdStage



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Highlights of The Marketing Analytics Tools Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud, SaaS, Web
Mobile-Android Native
Mobile-iOS Native
Installed
By Application:
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Other
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Marketing Analytics Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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