Market Overview:
The global marketing campaign management software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based marketing campaign management software and the growing trend of digital marketing. The on-premise segment is expected to dominate the global marketing campaign management software market during the forecast period, owing to its advantages such as low cost and better security features as compared to cloud-based solutions. However, the cloud-based segment is projected to grow at a higher CAGR than that of on-premise solutions during the forecast period, due to its advantages such as scalability and lower TCO (total cost of ownership).
Product Definition:
Marketing Campaign Management Software is a type of software that helps organizations plan, execute, and measure marketing campaigns. It can automate tasks such as email marketing, lead management, and social media campaigns. Marketing Campaign Management Software can also help measure the success of a campaign by tracking metrics such as website visits or leads generated.
On-Premise:
On-premise software is a type of cloud computing that involves the use of dedicated hardware, such as servers and storage devices, for on-site processing. The data is stored remotely on the cloud and can be accessed using an authorized network. Due to this feature, it has been gaining popularity among large enterprises with critical data who do not want to rely on third parties for information security.
Cloud-Based:
Cloud-based software is a type of software service that allows users to access data or functionality remotely over the internet. The data or functionality can be any process, application, system or platform and it can be accessed from anywhere in the world. Cloud-based services offer benefits such as on-demand availability of computing resources and easy accessibility of business applications at any point in time. These are some major factors driving the growth of cloud-based solutions market globally.
Application Insights:
The Small and Medium-sized Enterprises (SMEs) application segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to the increasing adoption of social media marketing by SMEs to reach a wider audience and post content updates on their Facebook, Google+, YouTube channels. Moreover, social media management software offer real-time analytics which help businesses track online conversations and identify customer problems quickly. This helps companies fix problems fast so they can improve customer service quality as well as increase sales productivity.
Large enterprises are also increasingly adopting digital marketing campaigns owing to the availability of advanced tools that help them manage multiple channels at once with complete control over budgeting, planning & execution along with advanced reporting features for analysis on performance metrics such as website traffic & leads generated etc., These factors are responsible for driving demand from large enterprises segmentally thus contributing towards a significant share in overall market revenue in 2017.
Regional Analysis:
North America is expected to emerge as the dominant regional market over the forecast period. The growth can be attributed to increasing demand for marketing campaign management software from small and medium enterprises (SMEs) in this region. North America held a significant share of over 40% in 2016, owing to early adoption of advanced technologies by political campaigns and other organizations.
The Asia Pacific is anticipated to witness substantial growth during the forecast period owing to increased spending on marketing campaigns by large enterprises in this region. The growing use of social media platforms by various companies has led them open up new channels for communication with customers, which will eventually drive regional market growth during the forecast period.
Growth Factors:
- Increasing demand for marketing campaign management software from small and medium businesses (SMBs) due to the increasing need for effective marketing tools to compete with larger businesses.
- The growing trend of digital marketing, which requires efficient campaign management software to track and manage campaigns across various channels.
- The increasing use of marketing automation tools, which helps automate tasks such as email marketing, lead nurturing, etc., making it easier for marketers to manage campaigns effectively using a single toolset.
- Rising demand for cloud-based solutions as they offer greater flexibility and scalability compared to on-premise solutions, thus making it easier for businesses of all sizes to adopt these solutions without any major upfront investment costs or infrastructure requirements 5
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Campaign Management Software Market Research Report
By Type
On-Premise, Cloud-Based
By Application
SMEs, Large Enterprises, Other
By Companies
Percolate, Infor, HubSpot, SAP Hybris, Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS, Adobe, Optmyzr, Oracle, Aprimo, Tune
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
143
Number of Tables & Figures
101
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Campaign Management Software Market Report Segments:
The global Marketing Campaign Management Software market is segmented on the basis of:
Types
On-Premise, Cloud-Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Percolate
- Infor
- HubSpot
- SAP Hybris
- Campaign Monitor
- Sendinblue
- Target Everyone
- Zoho
- IBM
- SAS
- Adobe
- Optmyzr
- Oracle
- Aprimo
- Tune
Highlights of The Marketing Campaign Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premise
- Cloud-Based
- By Application:
- SMEs
- Large Enterprises
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Campaign Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing campaign management software is a computer program that helps businesses plan, execute, and analyze marketing campaigns. It can help businesses measure the effectiveness of their campaigns, identify opportunities for growth or improvement, and make informed decisions about future marketing strategies.
Some of the major companies in the marketing campaign management software market are Percolate, Infor, HubSpot, SAP Hybris, Campaign Monitor, Sendinblue, Target Everyone, Zoho, IBM, SAS, Adobe, Optmyzr, Oracle, Aprimo, Tune.
The global market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Campaign Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Marketing Campaign Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Marketing Campaign Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Marketing Campaign Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Marketing Campaign Management Software Market Size & Forecast, 2018-2028
4.5.1 Marketing Campaign Management Software Market Size and Y-o-Y Growth
4.5.2 Marketing Campaign Management Software Market Absolute $ Opportunity
Chapter 5 Global Marketing Campaign Management Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Marketing Campaign Management Software Market Size Forecast by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Marketing Campaign Management Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Marketing Campaign Management Software Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.2.3 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Campaign Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Campaign Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Marketing Campaign Management Software Analysis and Forecast
9.1 Introduction
9.2 North America Marketing Campaign Management Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Marketing Campaign Management Software Market Size Forecast by Type
9.6.1 On-Premise
9.6.2 Cloud-Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Marketing Campaign Management Software Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.10.3 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Marketing Campaign Management Software Analysis and Forecast
10.1 Introduction
10.2 Europe Marketing Campaign Management Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Marketing Campaign Management Software Market Size Forecast by Type
10.6.1 On-Premise
10.6.2 Cloud-Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Marketing Campaign Management Software Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.10.3 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Marketing Campaign Management Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Marketing Campaign Management Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Marketing Campaign Management Software Market Size Forecast by Type
11.6.1 On-Premise
11.6.2 Cloud-Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Marketing Campaign Management Software Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.10.3 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Marketing Campaign Management Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Marketing Campaign Management Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Marketing Campaign Management Software Market Size Forecast by Type
12.6.1 On-Premise
12.6.2 Cloud-Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Marketing Campaign Management Software Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.10.3 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Marketing Campaign Management Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Marketing Campaign Management Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Marketing Campaign Management Software Market Size Forecast by Type
13.6.1 On-Premise
13.6.2 Cloud-Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Marketing Campaign Management Software Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.10.3 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Campaign Management Software Market: Competitive Dashboard
14.2 Global Marketing Campaign Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Percolate
14.3.2 Infor
14.3.3 HubSpot
14.3.4 SAP Hybris
14.3.5 Campaign Monitor
14.3.6 Sendinblue
14.3.7 Target Everyone
14.3.8 Zoho
14.3.9 IBM
14.3.10 SAS
14.3.11 Adobe
14.3.12 Optmyzr
14.3.13 Oracle
14.3.14 Aprimo
14.3.15 Tune
