Market Overview:
The global marketing resource management (MRM) services market is expected to grow from USD 2.02 billion in 2018 to USD 4.06 billion by 2030, at a CAGR of 10.8% during the forecast period. The growth of the MRM services market can be attributed to the increasing demand for cloud-based MRM solutions and rising need for integrated marketing solutions across industries. However, data security and privacy concerns may restrain the growth of this market to some extent during the forecast period. The global MRM services market is segmented on the basis of type, application, and region. On the basis of type, it is divided into consulting and implementation, training, support, and maintenance segments. The consulting and implementation segment is expected to hold a larger share of the MRM services market in 2018 owing to its ability to provide end-to-end solutions that help organizations manage their marketing resources effectively. By application, it is classified into banking, financial services & insurance (BFSI), consumer goods & retail manufacturing,, information technology (IT) & ITeS (information technology enabled service), telecommunications healthcare & life sciences media entertainment travel hospitality education others).
Product Definition:
Marketing Resource Management (MRM) Services is the process of managing and organizing marketing resources to achieve specific goals. The importance of MRM Services is that it can help organizations more effectively allocate marketing resources, improve communication among team members, and track results. MRM Services can be used to manage any type of marketing resource, including but not limited to: advertising campaigns, brand assets, email lists, market research data, social media accounts, and website content.
Consulting and Implementation:
Consulting and implementation are two different services involved in the process of implementing marketing resource management (MRM) solutions. The growth factor for these services is increasing with an increase in demand for MRM software, which is expected to drive the market over the forecast period.
Training, Support, and Maintenance:
The global TRSM & LMS Market Size, Share & Trends Analysis Report By Component (TR, TS), By Deployment (On-premise, Cloud), By Enterprise Size, And Segment Forecasts 2018 - 2025 -> The global training support and maintenance market size was valued at USD 6.86 billion in 2017. It is anticipated to register a CAGR of XX% from 2018 to 2025.
Application Insights:
The banking, financial services, and insurance (BFSI) segment dominated the global market in 2017. The BFSI sector is one of the leading adopters of MRM solutions as it helps in managing a wide range of resources across marketing, sales and service delivery activities. The industry has been witnessing significant growth due to an increase in demand for innovative products & services coupled with changing consumer needs. This trend is expected to continue over the forecast period driving growth.
The telecoms segment is anticipated to witness considerable growth over the forecast period owing to increasing investments by companies such as AT&T Inc., Verizon Communications Inc., Telefonica SA; etc.
Regional Analysis:
The North American region dominated the global market in 2017. The growth of this region can be attributed to the increasing globalization and digitalization of business processes. The need for efficient management of marketing resources is critical in order to effectively utilize available resources and achieve maximum results with minimal expenditure. This has led to an increase in demand for MRM services across various industries within this region, particularly BFSI, IT & telecom, manufacturing, healthcare & life sciences sectors.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to several macroeconomic factors such as rising disposable income levels and improving standard of living resulting from economic development within individual countries such as China and India have contributed significantly towards overall growth over past few years. Furthermore, growing penetration rates for advanced technologies coupled with increased spending on research & development activities are anticipated will drive industry expansion further across Asia Pacific during the forecast period (2018 - 2030).
Growth Factors:
- Increasing demand for MRM services from small and medium businesses (SMBs) due to the growing complexity of marketing operations and need for specialized skillsets.
- Proliferation of digital marketing channels and technologies, which has led to an increase in the number of marketing touchpoints and data sources that need to be managed.
- Emergence of Marketing Resource Management (MRM) platforms that provide a single, centralized point of control for all marketing resources and activities.
- Growing focus on measurement and optimization among marketers, which has led to an increased demand for MRM services that can help track ROI and optimize campaigns accordingly.
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Resource Management (MRM) Services Market Research Report
By Type
Consulting and Implementation, Training, Support, and Maintenance
By Application
Banking, Financial Services, and Insurance (BFSI), Consumer Goods and Retail, Manufacturing, Information Technology (IT) and ITeS (Information Technology Enabled Services), Telecommunications, Healthcare and Life Sciences, Media and Entertainment, Travel and Hospitality, Education, Others
By Companies
Sitecore, Northplains, Oracle, inMotionNow, Capital ID, Elateral, MarcomCentral
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
148
Number of Tables & Figures
104
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Resource Management (MRM) Services Market Report Segments:
The global Marketing Resource Management (MRM) Services market is segmented on the basis of:
Types
Consulting and Implementation, Training, Support, and Maintenance
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Banking, Financial Services, and Insurance (BFSI), Consumer Goods and Retail, Manufacturing, Information Technology (IT) and ITeS (Information Technology Enabled Services), Telecommunications, Healthcare and Life Sciences, Media and Entertainment, Travel and Hospitality, Education, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sitecore
- Northplains
- Oracle
- inMotionNow
- Capital ID
- Elateral
- MarcomCentral
Highlights of The Marketing Resource Management (MRM) Services Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Consulting and Implementation
- Training, Support, and Maintenance
- By Application:
- Banking, Financial Services, and Insurance (BFSI)
- Consumer Goods and Retail
- Manufacturing
- Information Technology (IT) and ITeS (Information Technology Enabled Services)
- Telecommunications
- Healthcare and Life Sciences
- Media and Entertainment
- Travel and Hospitality
- Education
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Resource Management (MRM) Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
MRM services are a type of marketing that focus on managing the resources used by a company to reach its target market. This includes things like identifying and understanding customer needs, developing and implementing marketing plans, measuring results, and adjusting strategies as needed. MRM services can help companies save money while still reaching their goals, which is why they're often seen as an important part of overall marketing strategy.
Some of the major companies in the marketing resource management (mrm) services market are Sitecore, Northplains, Oracle, inMotionNow, Capital ID, Elateral, MarcomCentral.
The global market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Resource Management (MRM) Services Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Marketing Resource Management (MRM) Services Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Marketing Resource Management (MRM) Services Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Marketing Resource Management (MRM) Services Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Marketing Resource Management (MRM) Services Market Size & Forecast, 2018-2028 4.5.1 Marketing Resource Management (MRM) Services Market Size and Y-o-Y Growth 4.5.2 Marketing Resource Management (MRM) Services Market Absolute $ Opportunity
Chapter 5 Global Marketing Resource Management (MRM) Services Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Marketing Resource Management (MRM) Services Market Size Forecast by Type
5.2.1 Consulting and Implementation
5.2.2 Training
5.2.3 Support
5.2.4 and Maintenance
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Marketing Resource Management (MRM) Services Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Marketing Resource Management (MRM) Services Market Size Forecast by Applications
6.2.1 Banking
6.2.2 Financial Services
6.2.3 and Insurance (BFSI)
6.2.4 Consumer Goods and Retail
6.2.5 Manufacturing
6.2.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)
6.2.7 Telecommunications
6.2.8 Healthcare and Life Sciences
6.2.9 Media and Entertainment
6.2.10 Travel and Hospitality
6.2.11 Education
6.2.12 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Resource Management (MRM) Services Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Resource Management (MRM) Services Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Marketing Resource Management (MRM) Services Analysis and Forecast
9.1 Introduction
9.2 North America Marketing Resource Management (MRM) Services Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Marketing Resource Management (MRM) Services Market Size Forecast by Type
9.6.1 Consulting and Implementation
9.6.2 Training
9.6.3 Support
9.6.4 and Maintenance
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Marketing Resource Management (MRM) Services Market Size Forecast by Applications
9.10.1 Banking
9.10.2 Financial Services
9.10.3 and Insurance (BFSI)
9.10.4 Consumer Goods and Retail
9.10.5 Manufacturing
9.10.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)
9.10.7 Telecommunications
9.10.8 Healthcare and Life Sciences
9.10.9 Media and Entertainment
9.10.10 Travel and Hospitality
9.10.11 Education
9.10.12 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Marketing Resource Management (MRM) Services Analysis and Forecast
10.1 Introduction
10.2 Europe Marketing Resource Management (MRM) Services Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Marketing Resource Management (MRM) Services Market Size Forecast by Type
10.6.1 Consulting and Implementation
10.6.2 Training
10.6.3 Support
10.6.4 and Maintenance
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Marketing Resource Management (MRM) Services Market Size Forecast by Applications
10.10.1 Banking
10.10.2 Financial Services
10.10.3 and Insurance (BFSI)
10.10.4 Consumer Goods and Retail
10.10.5 Manufacturing
10.10.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)
10.10.7 Telecommunications
10.10.8 Healthcare and Life Sciences
10.10.9 Media and Entertainment
10.10.10 Travel and Hospitality
10.10.11 Education
10.10.12 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Marketing Resource Management (MRM) Services Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Marketing Resource Management (MRM) Services Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Marketing Resource Management (MRM) Services Market Size Forecast by Type
11.6.1 Consulting and Implementation
11.6.2 Training
11.6.3 Support
11.6.4 and Maintenance
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Marketing Resource Management (MRM) Services Market Size Forecast by Applications
11.10.1 Banking
11.10.2 Financial Services
11.10.3 and Insurance (BFSI)
11.10.4 Consumer Goods and Retail
11.10.5 Manufacturing
11.10.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)
11.10.7 Telecommunications
11.10.8 Healthcare and Life Sciences
11.10.9 Media and Entertainment
11.10.10 Travel and Hospitality
11.10.11 Education
11.10.12 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Marketing Resource Management (MRM) Services Analysis and Forecast
12.1 Introduction
12.2 Latin America Marketing Resource Management (MRM) Services Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Marketing Resource Management (MRM) Services Market Size Forecast by Type
12.6.1 Consulting and Implementation
12.6.2 Training
12.6.3 Support
12.6.4 and Maintenance
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Marketing Resource Management (MRM) Services Market Size Forecast by Applications
12.10.1 Banking
12.10.2 Financial Services
12.10.3 and Insurance (BFSI)
12.10.4 Consumer Goods and Retail
12.10.5 Manufacturing
12.10.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)
12.10.7 Telecommunications
12.10.8 Healthcare and Life Sciences
12.10.9 Media and Entertainment
12.10.10 Travel and Hospitality
12.10.11 Education
12.10.12 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Marketing Resource Management (MRM) Services Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Marketing Resource Management (MRM) Services Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Marketing Resource Management (MRM) Services Market Size Forecast by Type
13.6.1 Consulting and Implementation
13.6.2 Training
13.6.3 Support
13.6.4 and Maintenance
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Marketing Resource Management (MRM) Services Market Size Forecast by Applications
13.10.1 Banking
13.10.2 Financial Services
13.10.3 and Insurance (BFSI)
13.10.4 Consumer Goods and Retail
13.10.5 Manufacturing
13.10.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)
13.10.7 Telecommunications
13.10.8 Healthcare and Life Sciences
13.10.9 Media and Entertainment
13.10.10 Travel and Hospitality
13.10.11 Education
13.10.12 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Resource Management (MRM) Services Market: Competitive Dashboard
14.2 Global Marketing Resource Management (MRM) Services Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Sitecore
14.3.2 Northplains
14.3.3 Oracle
14.3.4 inMotionNow
14.3.5 Capital ID
14.3.6 Elateral
14.3.7 MarcomCentral