Market Overview:
The global marketing resource management (MRM) software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth of the MRM software market can be attributed to the increasing demand for cloud-based MRM software and the growing adoption of MRM software by small and medium enterprises (SMEs). North America is expected to lead the global MRM software market in terms of revenue during the forecast period, followed by Europe. Asia Pacific is expected to be the fastest-growing region in terms of CAGR during the forecast period.
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Product Definition:
MRM software is used to track and manage the marketing resources used in a company. This can include things like contact information, budgets, and advertising campaigns. The importance of MRM software is that it helps keep track of all the different resources that are being used in marketing, so that decisions about where to allocate funds can be made efficiently.
On-Premises:
On-premises software is a type of software that is installed and used directly without any third-party intervention. The software can be owned by an individual or an organization. On-premises MRM solution has been traditionally used for marketing resource management which includes customer relationship management, sales force automation, and marketing analytics among others.
The on premise market size was valued at USD 4,56 billion in 2015.
Cloud Based:
Cloud-based software is a type of software service that provides functionality to its users through the internet. It is an on-demand service and allows organizations to store data on remote servers rather than maintaining it locally, thereby eliminating backup concerns and allowing for easy access from any location.
Application Insights:
The large enterprise segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to the fact that most of the companies have started their journey with digital MRM and are still in initial stages. Large enterprises have a dedicated team for marketing resource management and are able to offer advanced solutions as compared to SMEs.
SMEs are expected to be the fastest-growing application segment, expanding at a CAGR of XX% from 2018 to 2030 owing to increased penetration and adoption of marketing resource management software by small businesses across all regions, especially in developing economies such as India, China and Brazil where affordable internet access has enabled small businesses at an exponential level.
Regional Analysis:
North America dominated the global market in 2017. North America is home to several large enterprises as well as small and medium-sized businesses (SMEs). The region has been witnessing an increasing adoption of MRM software by enterprises for better decision making and enhanced productivity. The U.S.-based companies are adopting these solutions on a larger scale, which can be attributed to the increased focus on customer relationship management (CRM) tools by SMEs in this region.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to growing awareness about latest technologies among users, especially business owners in India and China. Furthermore, government initiatives promoting digitalization are also expected to drive growth of ecommerce websites such as Flipkart Ltd., Amazon India Pvt Ltd., Grofers Inc.
Growth Factors:
- Increasing demand for MRM software from small and medium-sized businesses (SMBs) due to the growing complexity of marketing operations and the need for better control over marketing resources.
- The increasing use of digital marketing channels, which requires more sophisticated MRM tools to manage and optimize campaigns across multiple channels.
- The growing trend of Marketing 2.0, or customer-centric marketing, which relies on timely access to customer data and feedback for effective decision making.
- The increasing adoption of cloud-based MRM solutions that offer lower costs, scalability, and flexibility compared to traditional on-premise solutions.
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Resource Management (MRM) Software Market Research Report
By Type
On-Premises, Cloud Based
By Application
Large Enterprised, SMEs
By Companies
Bynder, Oracle, SAP, Strata, Capital ID, Resolut, SAS, Allocadia, Percolate, Ricoh
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
142
Number of Tables & Figures
100
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Resource Management (MRM) Software Market Report Segments:
The global Marketing Resource Management (MRM) Software market is segmented on the basis of:
Types
On-Premises, Cloud Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprised, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Bynder
- Oracle
- SAP
- Strata
- Capital ID
- Resolut
- SAS
- Allocadia
- Percolate
- Ricoh
 Software Market Overview.svg)
Highlights of The Marketing Resource Management (MRM) Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premises
- Cloud Based
- By Application:
- Large Enterprised
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Resource Management (MRM) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Software Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
MRM software is a type of software that helps organizations manage their marketing resources more effectively. It can help identify and track the performance of different marketing campaigns, measure the effectiveness of customer engagement strategies, and optimize spending on marketing initiatives.
Some of the major players in the marketing resource management (mrm) software market are Bynder, Oracle, SAP, Strata, Capital ID, Resolut, SAS, Allocadia, Percolate, Ricoh.
The global market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Resource Management (MRM) Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Marketing Resource Management (MRM) Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Marketing Resource Management (MRM) Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Marketing Resource Management (MRM) Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Marketing Resource Management (MRM) Software Market Size & Forecast, 2018-2028
4.5.1 Marketing Resource Management (MRM) Software Market Size and Y-o-Y Growth
4.5.2 Marketing Resource Management (MRM) Software Market Absolute $ Opportunity
Chapter 5 Global Marketing Resource Management (MRM) Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Marketing Resource Management (MRM) Software Market Size Forecast by Type
5.2.1 On-Premises
5.2.2 Cloud Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Marketing Resource Management (MRM) Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Marketing Resource Management (MRM) Software Market Size Forecast by Applications
6.2.1 Large Enterprised
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Resource Management (MRM) Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Resource Management (MRM) Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Marketing Resource Management (MRM) Software Analysis and Forecast
9.1 Introduction
9.2 North America Marketing Resource Management (MRM) Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Marketing Resource Management (MRM) Software Market Size Forecast by Type
9.6.1 On-Premises
9.6.2 Cloud Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Marketing Resource Management (MRM) Software Market Size Forecast by Applications
9.10.1 Large Enterprised
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Marketing Resource Management (MRM) Software Analysis and Forecast
10.1 Introduction
10.2 Europe Marketing Resource Management (MRM) Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Marketing Resource Management (MRM) Software Market Size Forecast by Type
10.6.1 On-Premises
10.6.2 Cloud Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Marketing Resource Management (MRM) Software Market Size Forecast by Applications
10.10.1 Large Enterprised
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Marketing Resource Management (MRM) Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Marketing Resource Management (MRM) Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Marketing Resource Management (MRM) Software Market Size Forecast by Type
11.6.1 On-Premises
11.6.2 Cloud Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Marketing Resource Management (MRM) Software Market Size Forecast by Applications
11.10.1 Large Enterprised
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Marketing Resource Management (MRM) Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Marketing Resource Management (MRM) Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Marketing Resource Management (MRM) Software Market Size Forecast by Type
12.6.1 On-Premises
12.6.2 Cloud Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Marketing Resource Management (MRM) Software Market Size Forecast by Applications
12.10.1 Large Enterprised
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Marketing Resource Management (MRM) Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Marketing Resource Management (MRM) Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Marketing Resource Management (MRM) Software Market Size Forecast by Type
13.6.1 On-Premises
13.6.2 Cloud Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Marketing Resource Management (MRM) Software Market Size Forecast by Applications
13.10.1 Large Enterprised
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Resource Management (MRM) Software Market: Competitive Dashboard
14.2 Global Marketing Resource Management (MRM) Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Bynder
14.3.2 Oracle
14.3.3 SAP
14.3.4 Strata
14.3.5 Capital ID
14.3.6 Resolut
14.3.7 SAS
14.3.8 Allocadia
14.3.9 Percolate
14.3.10 Ricoh
