Market Overview:
The global marketing software market is expected to grow from USD 9.02 billion in 2018 to USD 19.48 billion by 2030, at a CAGR of 10.8% during the forecast period. The growth of this market can be attributed to the increasing demand for marketing automation software and campaign management software, rising adoption of social media advertising and search marketing software, and growing need for web content management software. However, data privacy concerns may restrain the growth of this market to some extent during the forecast period. The customer relationship management (CRM) segment is expected to hold the largest share of the global marketing software market in 2018. The CRM segment includes solutions such as sales force automation (SFA), customer service & support, and contact center management solutions that help organizations manage their customer interactions effectively across different channels such as voice, email, chatbots/texts etc.
Product Definition:
Marketing software is a type of computer software that helps businesses conduct marketing activities. This type of software can include programs for creating and managing marketing campaigns, tracking customer interactions, and analyzing data. Marketing software can be used to help businesses reach new customers, retain current customers, and increase sales.
Customer Relationship Management Software:
Customer relationship management software is used by organizations to manage customer data and automate various processes related to the same. The factors that propel the growth of this market include growing demand for CRM solutions in small and medium enterprises, increasing adoption of cloud-based CRM software, rising need for automation in business operations coupled with an increase in sales volume.
The major challenge faced by this industry includes high cost associated with implementation and training period which may restrict market growth over the forecast period.
Email Marketing Software:
Email marketing software is used to create, send and track emails. It helps in creating personalized promotional messages that appeal to customers based on their behavior and buying previous history. The software also allows marketers to design effective campaigns by combining different email lists into a single database for sending mass emails as well as develop custom email designs using pre-made templates or designing new ones from scratch.
Application Insights:
The professional service segment dominated the global marketing software market in 2017 and is expected to continue its dominance over the forecast period. The professional services include customer management, sales & marketing, support & maintenance. These services help companies to manage their customers, prospects and accounts effectively across all channels. This helps businesses in gaining insights about their customers¢â‚¬â„¢ behavior which is essential for effective decision-making processes regarding product or service development or enhancement of existing offerings.
The managed service segment is expected to register a significant CAGR over the forecast period owing to various benefits offered such as real-time visibility into customer interactions along with advanced analytics that enable organizations to optimize spending on advertising campaigns thereby driving growth of this segment during the study period.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to high awareness levels amongst marketers regarding advanced marketing software solutions, availability of skilled workforce and rapid technological advancements in the field of analytics and campaign management tools.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to increasing demand for cost-effective digital marketing services from several emerging economies such as China, India, Indonesia among others. Moreover, growing penetration of smartphones coupled with rising adoption of social media platforms such as Facebook Twitter & Google+ will drive regional growth further on account of increased usage by customers for communication purposes or online shopping activities across various industries or businesses in this region.
Growth Factors:
- Increasing demand for marketing automation software from small and medium businesses (SMBs) due to the growing need to effectively manage and automate marketing tasks.
- The increasing use of social media platforms for marketing purposes, which is driving the demand for social media management software.
- The rising adoption of cloud-based solutions by organizations, which is benefiting the growth of the marketing software market.
- The increasing focus on customer retention and loyalty by organizations, which is resulting in an increased demand for customer relationship management (CRM) software applications that offer features such as lead tracking and pipeline analysis capabilities.
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Software Market Research Report
By Type
Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management, Video Advertising
By Application
Professional Service, Managed Service
By Companies
Adobe Systems, Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot, SAS Institute, Act-On Software
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
239
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Software Market Report Segments:
The global Marketing Software market is segmented on the basis of:
Types
Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management, Video Advertising
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Professional Service, Managed Service
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe Systems
- Oracle
- SAP
- Salesforce
- IBM
- Marketo
- Microsoft
- Hubspot
- SAS Institute
- Act-On Software
Highlights of The Marketing Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Customer Relationship Management Software
- Email Marketing Software
- Social Media Advertising
- Search Marketing Software
- Web Content Management Software
- Marketing Automation Software
- Campaign Management
- Video Advertising
- By Application:
- Professional Service
- Managed Service
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing software is a suite of tools used by businesses to manage their marketing campaigns. It includes tools for tracking and analyzing data, creating and managing content, and automating tasks such as email marketing.
Some of the major companies in the marketing software market are Adobe Systems, Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot, SAS Institute, Act-On Software.
The global market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Marketing Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Marketing Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Marketing Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Marketing Software Market Size & Forecast, 2020-2028
4.5.1 Marketing Software Market Size and Y-o-Y Growth
4.5.2 Marketing Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Customer Relationship Management Software
5.2.2 Email Marketing Software
5.2.3 Social Media Advertising
5.2.4 Search Marketing Software
5.2.5 Web Content Management Software
5.2.6 Marketing Automation Software
5.2.7 Campaign Management
5.2.8 Video Advertising
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Professional Service
6.2.2 Managed Service
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Customer Relationship Management Software
9.6.2 Email Marketing Software
9.6.3 Social Media Advertising
9.6.4 Search Marketing Software
9.6.5 Web Content Management Software
9.6.6 Marketing Automation Software
9.6.7 Campaign Management
9.6.8 Video Advertising
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Professional Service
9.10.2 Managed Service
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Customer Relationship Management Software
10.6.2 Email Marketing Software
10.6.3 Social Media Advertising
10.6.4 Search Marketing Software
10.6.5 Web Content Management Software
10.6.6 Marketing Automation Software
10.6.7 Campaign Management
10.6.8 Video Advertising
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Professional Service
10.10.2 Managed Service
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Customer Relationship Management Software
11.6.2 Email Marketing Software
11.6.3 Social Media Advertising
11.6.4 Search Marketing Software
11.6.5 Web Content Management Software
11.6.6 Marketing Automation Software
11.6.7 Campaign Management
11.6.8 Video Advertising
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Professional Service
11.10.2 Managed Service
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Customer Relationship Management Software
12.6.2 Email Marketing Software
12.6.3 Social Media Advertising
12.6.4 Search Marketing Software
12.6.5 Web Content Management Software
12.6.6 Marketing Automation Software
12.6.7 Campaign Management
12.6.8 Video Advertising
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Professional Service
12.10.2 Managed Service
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Customer Relationship Management Software
13.6.2 Email Marketing Software
13.6.3 Social Media Advertising
13.6.4 Search Marketing Software
13.6.5 Web Content Management Software
13.6.6 Marketing Automation Software
13.6.7 Campaign Management
13.6.8 Video Advertising
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Professional Service
13.10.2 Managed Service
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Software Market: Competitive Dashboard
14.2 Global Marketing Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe Systems
14.3.2 Oracle
14.3.3 SAP
14.3.4 Salesforce
14.3.5 IBM
14.3.6 Marketo
14.3.7 Microsoft
14.3.8 Hubspot
14.3.9 SAS Institute
14.3.10 Act-On Software
