Market Overview:
The global marketing video production market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for videos across different industries and regions. Social media videos, content marketing videos, conversion videos, and others are the major types of marketing videos that are being used by businesses for various purposes such as branding, lead generation, product promotion, and others. Retail sector is expected to hold the largest share in terms of revenue in 2018 owing to the growing trend of online shopping and increasing demand for product demonstration videos.
Product Definition:
Marketing Video Production is the process of creating a video to promote and market a product or service. Marketing videos are used to create awareness about a product or service, generate leads, and increase sales.
Social Media Videos:
Social media videos, also known as visual content or video uploads, are short duration videos that can be shared on various social networking sites such as Facebook, Instagram and YouTube. Visual content has a higher engagement rate than text-based shares and is an effective way to attract new customers. It helps in building brand awareness by increasing the reach of a company’s online presence while improving its visibility in the digital world.
Content Marketing Videos:
Video marketing is an effective tool to promote any product or service in the digital era. It helps in creating awareness about a company and it's products among consumers. Video marketing also helps companies to tell their story, which makes viewers feel like they are part of the action, experiencing first hand what the company offers. In addition, video marketing also allows companies to track how many times a particular video has been viewed and shared on social media platforms such as Facebook, YouTube etc.
Application Insights:
The others application segment held the largest market share of more than 40% in 2017. The segment includes marketing videos for promoting products and services such as music, entertainment, sports, education and other professional services. Prominent companies are using social media platforms to create content that can be used for advertising purposes. For instance, YouTube is being used by major record labels to promote new releases and upcoming concerts through video advertisements on a commercial scale.
The retail industry is one of the leading users of social media marketing videos due to increasing consumer preference for online shopping over conventional methods such as going to stores or malls and buying products directly from store owners¢â‚¬â„¢ shelves. This has resulted in increased demand from retailers who are using social media platforms such as YouTube, Facebook Live & Instagram Stories etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to increasing adoption of video marketing practices across various industries. Furthermore, growing use of smartphones and social media platforms has played a crucial role in driving demand for GMVPD solutions across this region.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising usage of digital devices coupled with rapid internet connectivity. Increasing penetration of digital entertainment content such as music and video clips on mobile phones and tablets will also drive demand for GMVPD services in this region during the forecast period from 2018 to 2030 or even sooner than that due their rising popularity among users seeking entertainment alternatives at work or school or while commuting etc., which was not possible just a few years ago when these devices were still rare outside developed countries such as Japan, South Korea, Singapore etc.
Growth Factors:
- Increasing demand for video content across industries
- Proliferation of digital channels and platforms for video distribution
- Rising number of online video viewers
- Growing use of videos in marketing and advertising campaigns
- Technological advancements in video production equipment and software
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Video Production Market Research Report
By Type
Social Media Videos, Content Marketing Videos, Conversion Videos, Others
By Application
Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services, Others
By Companies
WPP Group, Omnicom Group, Publicis Group, Interpublic Group, Dentsu, The Mill, BBDO, One Media Group, Allua Limited, Yum Yum Videos, Epipheo Studios, Sandwich Video, Demo Duck, Thinkmojo, Explanify, Switch Video, Grumo Media, Wyzowl, Blink Tower, Industrial Light and Magic, Rodeo Fx, Legend 3D, Framestore, Cinesite, Moving Picture Company (MPC), Weta Digital, Deluxe Entertainment, DNEG, Pinewood Studios, Sony Pictures Imageworks
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
230
Number of Tables & Figures
161
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Video Production Market Report Segments:
The global Marketing Video Production market is segmented on the basis of:
Types
Social Media Videos, Content Marketing Videos, Conversion Videos, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- WPP Group
- Omnicom Group
- Publicis Group
- Interpublic Group
- Dentsu
- The Mill
- BBDO
- One Media Group
- Allua Limited
- Yum Yum Videos
- Epipheo Studios
- Sandwich Video
- Demo Duck
- Thinkmojo
- Explanify
- Switch Video
- Grumo Media
- Wyzowl
- Blink Tower
- Industrial Light and Magic
- Rodeo Fx
- Legend 3D
- Framestore
- Cinesite
- Moving Picture Company (MPC)
- Weta Digital
- Deluxe Entertainment
- DNEG
- Pinewood Studios
- Sony Pictures Imageworks
Highlights of The Marketing Video Production Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Social Media Videos
- Content Marketing Videos
- Conversion Videos
- Others
- By Application:
- Retail
- Manufacturing
- Education
- Finances
- HealthCare
- Music Industry
- Professional Services
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Video Production Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing video production is the process of creating a video that promotes or sells a product or service. It can be used to create short, medium, or long-form videos that can be used on social media, websites, and other marketing channels.
Some of the major players in the marketing video production market are WPP Group, Omnicom Group, Publicis Group, Interpublic Group, Dentsu, The Mill, BBDO, One Media Group, Allua Limited, Yum Yum Videos, Epipheo Studios, Sandwich Video, Demo Duck, Thinkmojo, Explanify, Switch Video, Grumo Media, Wyzowl, Blink Tower, Industrial Light and Magic, Rodeo Fx, Legend 3D, Framestore, Cinesite, Moving Picture Company (MPC), Weta Digital, Deluxe Entertainment, DNEG, Pinewood Studios, Sony Pictures Imageworks.
The global market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Video Production Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Marketing Video Production Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Marketing Video Production Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Marketing Video Production Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Marketing Video Production Market Size & Forecast, 2018-2028
4.5.1 Marketing Video Production Market Size and Y-o-Y Growth
4.5.2 Marketing Video Production Market Absolute $ Opportunity
Chapter 5 Global Marketing Video Production Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Marketing Video Production Market Size Forecast by Type
5.2.1 Social Media Videos
5.2.2 Content Marketing Videos
5.2.3 Conversion Videos
5.2.4 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Marketing Video Production Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Marketing Video Production Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Manufacturing
6.2.3 Education
6.2.4 Finances
6.2.5 HealthCare
6.2.6 Music Industry
6.2.7 Professional Services
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Video Production Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Video Production Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Marketing Video Production Analysis and Forecast
9.1 Introduction
9.2 North America Marketing Video Production Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Marketing Video Production Market Size Forecast by Type
9.6.1 Social Media Videos
9.6.2 Content Marketing Videos
9.6.3 Conversion Videos
9.6.4 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Marketing Video Production Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Manufacturing
9.10.3 Education
9.10.4 Finances
9.10.5 HealthCare
9.10.6 Music Industry
9.10.7 Professional Services
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Marketing Video Production Analysis and Forecast
10.1 Introduction
10.2 Europe Marketing Video Production Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Marketing Video Production Market Size Forecast by Type
10.6.1 Social Media Videos
10.6.2 Content Marketing Videos
10.6.3 Conversion Videos
10.6.4 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Marketing Video Production Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Manufacturing
10.10.3 Education
10.10.4 Finances
10.10.5 HealthCare
10.10.6 Music Industry
10.10.7 Professional Services
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Marketing Video Production Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Marketing Video Production Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Marketing Video Production Market Size Forecast by Type
11.6.1 Social Media Videos
11.6.2 Content Marketing Videos
11.6.3 Conversion Videos
11.6.4 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Marketing Video Production Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Manufacturing
11.10.3 Education
11.10.4 Finances
11.10.5 HealthCare
11.10.6 Music Industry
11.10.7 Professional Services
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Marketing Video Production Analysis and Forecast
12.1 Introduction
12.2 Latin America Marketing Video Production Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Marketing Video Production Market Size Forecast by Type
12.6.1 Social Media Videos
12.6.2 Content Marketing Videos
12.6.3 Conversion Videos
12.6.4 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Marketing Video Production Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Manufacturing
12.10.3 Education
12.10.4 Finances
12.10.5 HealthCare
12.10.6 Music Industry
12.10.7 Professional Services
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Marketing Video Production Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Marketing Video Production Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Marketing Video Production Market Size Forecast by Type
13.6.1 Social Media Videos
13.6.2 Content Marketing Videos
13.6.3 Conversion Videos
13.6.4 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Marketing Video Production Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Manufacturing
13.10.3 Education
13.10.4 Finances
13.10.5 HealthCare
13.10.6 Music Industry
13.10.7 Professional Services
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Video Production Market: Competitive Dashboard
14.2 Global Marketing Video Production Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 WPP Group
14.3.2 Omnicom Group
14.3.3 Publicis Group
14.3.4 Interpublic Group
14.3.5 Dentsu
14.3.6 The Mill
14.3.7 BBDO
14.3.8 One Media Group
14.3.9 Allua Limited
14.3.10 Yum Yum Videos
14.3.11 Epipheo Studios
14.3.12 Sandwich Video
14.3.13 Demo Duck
14.3.14 Thinkmojo
14.3.15 Explanify
14.3.16 Switch Video
14.3.17 Grumo Media
14.3.18 Wyzowl
14.3.19 Blink Tower
14.3.20 Industrial Light and Magic
14.3.21 Rodeo Fx
14.3.22 Legend 3D
14.3.23 Framestore
14.3.24 Cinesite
14.3.25 Moving Picture Company (MPC)
14.3.26 Weta Digital
14.3.27 Deluxe Entertainment
14.3.28 DNEG
14.3.29 Pinewood Studios
14.3.30 Sony Pictures Imageworks
