Market Overview:
The global mascara cream market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for waterproof mascara, increasing use of mascara by men, and growing demand for natural and organic mascaras. However, the high cost of premium mascaras may restrain the growth of this market during the forecast period. Based on type, the global mascara cream market can be segmented into water resistant and regular types. The water resistant type is expected to grow at a higher CAGR than the regular type during the forecast period from 2018 to 2030. This can be attributed to its properties such as resistance against sweat and tears which make it ideal for use in hot weather conditions or while performing physical activities. Based on application,the global mascara cream market can be segmented into below 17 years old, 17-24 years old, 24-44 years old and above 44 years old segments. The 24-44 year olds segment is expected to hold maximum share in terms of revenue in 2018 owing to their high spending power coupled with rising trend of using makeup among this age group across all regions studied herein.
Product Definition:
Mascara Cream is a type of mascara that is applied to the eyelashes to make them look thicker and longer. It can also be used to darken and define the lashes.
Water Resistant:
Water-resistant mascaras are waterproof and can be removed with water or any other liquid. They do not smudge or run into eyes. Waterproof mascara does not flake off easily; it may need a good scrubbing to remove it. Owing to the above-mentioned properties, these products have been gaining popularity among consumers who wear false eyelashes and those who don’t want their mascara to fall out while swimming pools or in rain etcetera.
Regular:
Regular is a water-based, non-foam, and non-wax eye makeup remover. It helps in removing all types of eye makeup including waterproof mascara. Regular also acts as an excellent base for the eyeshadow primer which makes the eyeshadow last longer and it does not clump up with eyelash extensions or false eyelashes.
Application Insights:
The below 17 years old application segment held the largest share of over 30.0% in 2017. This is attributed to increasing number of young population across the globe, especially in countries such as China, India and Brazil who prefer youthful look over grown-up one. Moreover, introduction of new products along with growing preference for online shopping will boost growth during upcoming years.
Mascara creams are gaining popularity among women above 44 years old due to benefits they offer including longer wearing time and better results than other conventional cosmetics products used for enhancing eyesight. These factors are likely to drive demand from this age group during the forecast period thus creating positive outlook for market growth from 2018 to 2030 globally.
Regional Analysis:
North America dominated the global mascara cream market in 2017. The region is expected to witness a considerable growth rate of 4.8% over the forecast period, owing to increasing product demand for application above 17 years old age group and women who wear eye makeup on daily basis. In addition, growing awareness regarding personal grooming among millennials is anticipated to fuel product demand in North America over the forecast period.
Asia Pacific is expected to be one of the fastest-growing regional markets from 2018 to 2030 due its large young population base that prefers organic cosmetics products such as mascara cream for daily use along with their mothers’ traditional cosmetic products such as kohl stick and black powder which are used for eyeliner and eyebrows shaping purpose respectively. Moreover, increasing working women population that need long lasting waterproof mascaras will drive regional market growth over next eight years (2030).
Growth Factors:
- Increasing demand for mascara cream products due to their properties such as lengthening, curling and thickening lashes, which enhances the appearance of eyes.
- Growing popularity of natural and organic cosmetics products that mascara cream falls into, with consumers becoming more aware of the potential health risks associated with synthetic chemicals in beauty products.
- Rising trend of using lash extensions as a way to achieve longer, thicker lashes without using mascara cream, which is driving consumers back to traditional mascaras for everyday use.
- Innovation in packaging design and formulation by manufacturers to appeal to different consumer segments and tap into new markets opportunities. 5 Increased marketing efforts by brands through social media platforms and other channels to create awareness about the benefits of using mascara creams
Scope Of The Report
Report Attributes
Report Details
Report Title
Mascara Cream Market Research Report
By Type
Water Resistant, Regular
By Application
Below 17 Years Old, 17-24 Years Old, 24-44 Years Old, Above 44 Years Old
By Companies
L'Oreal, Procter & Gamble, Estee Lauder, Avon, PIAS, DHC, Shiseido, LVMH, Thefaceshop, Revlon, L'Oreal, Amore Pacific, Dior, Chanel, Elizabeth Arden, Carslan, Flamingo, Marie Dalgar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
199
Number of Tables & Figures
140
Customization Available
Yes, the report can be customized as per your need.
Global Mascara Cream Market Report Segments:
The global Mascara Cream market is segmented on the basis of:
Types
Water Resistant, Regular
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Below 17 Years Old, 17-24 Years Old, 24-44 Years Old, Above 44 Years Old
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- L'Oreal
- Procter & Gamble
- Estee Lauder
- Avon
- PIAS
- DHC
- Shiseido
- LVMH
- Thefaceshop
- Revlon
- L'Oreal
- Amore Pacific
- Dior
- Chanel
- Elizabeth Arden
- Carslan
- Flamingo
- Marie Dalgar
Highlights of The Mascara Cream Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Water Resistant
- Regular
- By Application:
- Below 17 Years Old
- 17-24 Years Old
- 24-44 Years Old
- Above 44 Years Old
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mascara Cream Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mascara cream is a type of makeup that is made up of both mascara and cream. It is typically used to add volume, length, and thickness to the lashes.
Some of the key players operating in the mascara cream market are L'Oreal, Procter & Gamble, Estee Lauder, Avon, PIAS, DHC, Shiseido, LVMH, Thefaceshop, Revlon, L'Oreal, Amore Pacific, Dior, Chanel, Elizabeth Arden, Carslan, Flamingo, Marie Dalgar.
The mascara cream market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mascara Cream Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Mascara Cream Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Mascara Cream Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Mascara Cream Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Mascara Cream Market Size & Forecast, 2020-2028 4.5.1 Mascara Cream Market Size and Y-o-Y Growth 4.5.2 Mascara Cream Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Water Resistant
5.2.2 Regular
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Below 17 Years Old
6.2.2 17-24 Years Old
6.2.3 24-44 Years Old
6.2.4 Above 44 Years Old
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mascara Cream Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mascara Cream Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Water Resistant
9.6.2 Regular
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Below 17 Years Old
9.10.2 17-24 Years Old
9.10.3 24-44 Years Old
9.10.4 Above 44 Years Old
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Water Resistant
10.6.2 Regular
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Below 17 Years Old
10.10.2 17-24 Years Old
10.10.3 24-44 Years Old
10.10.4 Above 44 Years Old
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Water Resistant
11.6.2 Regular
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Below 17 Years Old
11.10.2 17-24 Years Old
11.10.3 24-44 Years Old
11.10.4 Above 44 Years Old
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Water Resistant
12.6.2 Regular
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Below 17 Years Old
12.10.2 17-24 Years Old
12.10.3 24-44 Years Old
12.10.4 Above 44 Years Old
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Water Resistant
13.6.2 Regular
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Below 17 Years Old
13.10.2 17-24 Years Old
13.10.3 24-44 Years Old
13.10.4 Above 44 Years Old
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mascara Cream Market: Competitive Dashboard
14.2 Global Mascara Cream Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 L'Oreal
14.3.2 Procter & Gamble
14.3.3 Estee Lauder
14.3.4 Avon
14.3.5 PIAS
14.3.6 DHC
14.3.7 Shiseido
14.3.8 LVMH
14.3.9 Thefaceshop
14.3.10 Revlon
14.3.11 L'Oreal
14.3.12 Amore Pacific
14.3.13 Dior
14.3.14 Chanel
14.3.15 Elizabeth Arden
14.3.16 Carslan
14.3.17 Flamingo
14.3.18 Marie Dalgar