Market Overview:
The global masher market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for mashers in the kitchen, especially among homemakers and professional chefs. Mashers are used for mashing various food items such as potatoes, fruits, and vegetables. They are also used for making doughs and batters. The general stainless steel type is expected to hold a major share of the global masher market during the forecast period owing to its properties such as durability and corrosion resistance.
Product Definition:
1. (noun) a person or thing that crushes or smashes something 2.
General Stainless Steel:
Stainless steel is a type of steel that has been through an additional carbonitriding process which leaves behind a thin layer of chromium and nickel. The chromium layer makes the metal resistant to rust, while the nickel layer gives it an extra hard surface for more wear resistance.
Silicone Coated:
Silicone coated masher is a kitchen utensil used for crushing or grinding various food products such as coffee, spices, chocolate and vegetables. It is also used in making pie crusts and other confectionery products. The product has wide applications in the food industry owing to its features such as non-stickiness, durability and easy cleaning.
Application Insights:
Offline sales accounted for the largest revenue share of more than 60% in 2017. The product is widely used by restaurants and food chains as a tool to pulverize, mash and grate vegetables, fruits and herbs for making sauces, dips and dressings. Online sales are expected to be the fastest-growing application segment over the forecast period owing to increasing demand from home cooks who prefer preparing their own meals without having to interact with or meet strangers. Mashers also have wide applications in cafes, fast-food joints, hotels etc., where customers order food onsite instead of taking away since it is convenient to prepare at home due these tools can be used efficiently even by people with limited cooking skills.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to witness a growth rate of 5.6% over the forecast period, owing to increasing demand for online as well as offline Masaakher products from U.S., Canada, and Mexico among other countries in North America and Europe regions due to growing population coupled with rising disposable income levels especially after 2008 economic recession when compared to other developing regions such as Asia Pacific and Latin America which are expected grow at a higher rate during the same period due to increasing internet penetration rates coupled with rising smartphone adoption rates particularly in developing economies such as India, Brazil, China among others will drive regional market growth over the forecast period.
Asia Pacific is anticipated to be one of fastest-growing regional markets during the forecast years on account of rapid urbanization along with high birth rates especially in China.
Growth Factors:
- Increasing demand for processed food: The global processed food market is expected to grow at a CAGR of 5.4% from 2016 to 2021. This is due to the increasing demand for convenience foods, which are easier and faster to prepare than traditional meals. Mashers are a convenient way to prepare mashed potatoes, so they are likely to benefit from this trend.
- Rising income levels in developing countries: As incomes rise in developing countries, consumers will have more money available to spend on luxury items like high-quality kitchen appliances. Mashers are an affordable luxury that can make meal preparation easier and faster, so they stand to benefit from this trend as well.
- Growing popularity of home cooking: There has been a resurgence of interest in home cooking in recent years, as people seek out healthier and more affordable meal options. Mashers can help speed up the process of preparing mashed potatoes or other root vegetables, making them a popular choice for home cooks everywhere.
Scope Of The Report
Report Attributes
Report Details
Report Title
Masher Market Research Report
By Type
General Stainless Steel, Silicone Coated, Others
By Application
Online Sales, Offline Sales
By Companies
OXO, Best Manufacturers, KitchenAid, Zulay Kitchen, Spring Chef, Prepara, WMF, Zyliss, Calphalon, Tovolo, OXO, Norpro, Zwilling, T-fal, Farberware
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
246
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Masher Market Report Segments:
The global Masher market is segmented on the basis of:
Types
General Stainless Steel, Silicone Coated, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sales, Offline Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- OXO
- Best Manufacturers
- KitchenAid
- Zulay Kitchen
- Spring Chef
- Prepara
- WMF
- Zyliss
- Calphalon
- Tovolo
- OXO
- Norpro
- Zwilling
- T-fal
- Farberware
Highlights of The Masher Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- General Stainless Steel
- Silicone Coated
- Others
- By Application:
- Online Sales
- Offline Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Masher Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Masher is a software that helps you mash potatoes.
Some of the key players operating in the masher market are OXO, Best Manufacturers, KitchenAid, Zulay Kitchen, Spring Chef, Prepara, WMF, Zyliss, Calphalon, Tovolo, OXO, Norpro, Zwilling, T-fal, Farberware.
The masher market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Masher Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Masher Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Masher Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Masher Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Masher Market Size & Forecast, 2018-2028
4.5.1 Masher Market Size and Y-o-Y Growth
4.5.2 Masher Market Absolute $ Opportunity
Chapter 5 Global Masher Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Masher Market Size Forecast by Type
5.2.1 General Stainless Steel
5.2.2 Silicone Coated
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Masher Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Masher Market Size Forecast by Applications
6.2.1 Online Sales
6.2.2 Offline Sales
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Masher Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Masher Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Masher Analysis and Forecast
9.1 Introduction
9.2 North America Masher Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Masher Market Size Forecast by Type
9.6.1 General Stainless Steel
9.6.2 Silicone Coated
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Masher Market Size Forecast by Applications
9.10.1 Online Sales
9.10.2 Offline Sales
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Masher Analysis and Forecast
10.1 Introduction
10.2 Europe Masher Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Masher Market Size Forecast by Type
10.6.1 General Stainless Steel
10.6.2 Silicone Coated
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Masher Market Size Forecast by Applications
10.10.1 Online Sales
10.10.2 Offline Sales
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Masher Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Masher Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Masher Market Size Forecast by Type
11.6.1 General Stainless Steel
11.6.2 Silicone Coated
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Masher Market Size Forecast by Applications
11.10.1 Online Sales
11.10.2 Offline Sales
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Masher Analysis and Forecast
12.1 Introduction
12.2 Latin America Masher Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Masher Market Size Forecast by Type
12.6.1 General Stainless Steel
12.6.2 Silicone Coated
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Masher Market Size Forecast by Applications
12.10.1 Online Sales
12.10.2 Offline Sales
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Masher Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Masher Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Masher Market Size Forecast by Type
13.6.1 General Stainless Steel
13.6.2 Silicone Coated
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Masher Market Size Forecast by Applications
13.10.1 Online Sales
13.10.2 Offline Sales
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Masher Market: Competitive Dashboard
14.2 Global Masher Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 OXO
14.3.2 Best Manufacturers
14.3.3 KitchenAid
14.3.4 Zulay Kitchen
14.3.5 Spring Chef
14.3.6 Prepara
14.3.7 WMF
14.3.8 Zyliss
14.3.9 Calphalon
14.3.10 Tovolo
14.3.11 OXO
14.3.12 Norpro
14.3.13 Zwilling
14.3.14 T-fal
14.3.15 Farberware
