Market Overview:
The global matcha green tea powder market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for healthy and organic food products, rising awareness about the health benefits of matcha green tea powder, and growing popularity of Japanese cuisine. In terms of type, the drinking-use segment is expected to account for a larger share of the global market in 2018. However, the additive-use segment is projected to grow at a higher CAGR during the forecast period. This can be attributed to its growing use in various applications such as pastry, ice cream, and beverage among others.
Product Definition:
Matcha is a finely ground, high-quality green tea powder made from the nutrient-rich leaves of the Camellia sinensis plant. Matcha is shade-grown and processed into a deep green powder that is whisked with hot water to make traditional Japanese tea drinks.
Drinking-use Matcha Green Tea Powder:
Drinking-use Matcha Green Tea Powder is a new product that has been gaining popularity among consumers. It's usage and growth factor in the market for Matcha Green Tea Powder can be attributed to its unique taste, flavor and health benefits. The powder is made from green tea leaves that are grounded into a fine powder. The product was initially launched as an exclusive offering by Japan's biggest beverage company, Suntory Group in December 2016 under the brand name "Gyokurocha".
Additive-use Matcha Green Tea Powder:
Additive-use Matcha green tea powder is the new product innovation in the matcha green tea powder industry. It is a high-quality, whole leaf premium grade powdered form of matcha tea that can be used as an alternative to regular brewed green tea leaves in various food and beverage applications. The product has been introduced to offer convenience and improved taste when consumed with liquid beverages such as smoothies, juices, etc. or alone as a hot drink.
Application Insights:
Drinking tea application dominated the global matcha green tea powder market, accounting for more than 60.0% share of the total revenue in 2017. This is attributed to growing consumption of matcha beverages around the world. In Japan, majority of consumers prefer cold or hot Matcha (green tea) beverage before breakfast to maintain their energy and nutrition levels throughout the day. On similar lines, European countries such as U.K., France and Germany are also witnessing a rise in demand for matcha beverages owing to health benefits offered by them along with taste buds changing towards a new flavor due tomatching ingredients used in preparation process like vanilla and fruit extracts which makes it more appealing than other drinks like coffee or black teas among others which have been consumed traditionally across these regions globally since last few years nowdays drinkingshould be made at least two hours before meals with eight ounces of water per day as recommended by doctors worldwide including U.S.
Regional Analysis:
Asia Pacific dominated the global matcha green tea powder market in 2017. Japan, China, and India are some of the largest consumers of matcha worldwide. Asia Pacific is also projected to be one of the fastest-growing regions over the forecast period owing to growing health awareness among people coupled with rising disposable income levels in emerging economies such as China and India.
North America is expected to grow at a significant rate over the forecast period due to increasing demand for healthy beverages from countries such as U.S., Canada, and Mexico that have a high prevalence of obesity and diabetes problems. Moreover, new product launches by companies including Starbucks Corporation; The Coca-Cola Company; Danone S.A.; Kellogg’s Co., Inc.; Mars Incorporated; PepsiCo Inc.; Nestl© S.A.
Growth Factors:
- Increasing demand for green tea due to its health benefits
- Rising awareness about the health benefits of Matcha Green Tea Powder
- Growing popularity of green tea among young adults and millennials
- Increasing number of tea drinkers in developed countries
- Availability of different types and flavors of Matcha Green Tea Powder
Scope Of The Report
Report Attributes
Report Details
Report Title
Matcha Green Tea Powder Market Research Report
By Type
Drinking-use Matcha Green Tea Powder, Additive-use Matcha Green Tea Powder
By Application
Drinking Tea, Pastry, Ice Cream, Beverage
By Companies
Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
240
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Matcha Green Tea Powder Market Report Segments:
The global Matcha Green Tea Powder market is segmented on the basis of:
Types
Drinking-use Matcha Green Tea Powder, Additive-use Matcha Green Tea Powder
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Drinking Tea, Pastry, Ice Cream, Beverage
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Aiya
- Marushichi Seicha
- ShaoXing Royal Tea
- Marukyu Koyamaen
- ujimatcha
- Yanoen
- AOI Seicha
- DoMatcha
Highlights of The Matcha Green Tea Powder Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Drinking-use Matcha Green Tea Powder
- Additive-use Matcha Green Tea Powder
- By Application:
- Drinking Tea
- Pastry
- Ice Cream
- Beverage
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Matcha Green Tea Powder Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Matcha green tea powder is a finely ground form of the leaves from the Camellia sinensis plant. The Matcha green tea powder has a bright, grassy flavor and is used in various types of teas, such as matcha lattes and iced teas.
Some of the major companies in the matcha green tea powder market are Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha.
The matcha green tea powder market is expected to grow at a compound annual growth rate of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Matcha Green Tea Powder Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Matcha Green Tea Powder Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Matcha Green Tea Powder Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Matcha Green Tea Powder Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Matcha Green Tea Powder Market Size & Forecast, 2018-2028
4.5.1 Matcha Green Tea Powder Market Size and Y-o-Y Growth
4.5.2 Matcha Green Tea Powder Market Absolute $ Opportunity
Chapter 5 Global Matcha Green Tea Powder Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Matcha Green Tea Powder Market Size Forecast by Type
5.2.1 Drinking-use Matcha Green Tea Powder
5.2.2 Additive-use Matcha Green Tea Powder
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Matcha Green Tea Powder Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Matcha Green Tea Powder Market Size Forecast by Applications
6.2.1 Drinking Tea
6.2.2 Pastry
6.2.3 Ice Cream
6.2.4 Beverage
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Matcha Green Tea Powder Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Matcha Green Tea Powder Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Matcha Green Tea Powder Analysis and Forecast
9.1 Introduction
9.2 North America Matcha Green Tea Powder Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Matcha Green Tea Powder Market Size Forecast by Type
9.6.1 Drinking-use Matcha Green Tea Powder
9.6.2 Additive-use Matcha Green Tea Powder
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Matcha Green Tea Powder Market Size Forecast by Applications
9.10.1 Drinking Tea
9.10.2 Pastry
9.10.3 Ice Cream
9.10.4 Beverage
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Matcha Green Tea Powder Analysis and Forecast
10.1 Introduction
10.2 Europe Matcha Green Tea Powder Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Matcha Green Tea Powder Market Size Forecast by Type
10.6.1 Drinking-use Matcha Green Tea Powder
10.6.2 Additive-use Matcha Green Tea Powder
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Matcha Green Tea Powder Market Size Forecast by Applications
10.10.1 Drinking Tea
10.10.2 Pastry
10.10.3 Ice Cream
10.10.4 Beverage
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Matcha Green Tea Powder Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Matcha Green Tea Powder Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Matcha Green Tea Powder Market Size Forecast by Type
11.6.1 Drinking-use Matcha Green Tea Powder
11.6.2 Additive-use Matcha Green Tea Powder
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Matcha Green Tea Powder Market Size Forecast by Applications
11.10.1 Drinking Tea
11.10.2 Pastry
11.10.3 Ice Cream
11.10.4 Beverage
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Matcha Green Tea Powder Analysis and Forecast
12.1 Introduction
12.2 Latin America Matcha Green Tea Powder Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Matcha Green Tea Powder Market Size Forecast by Type
12.6.1 Drinking-use Matcha Green Tea Powder
12.6.2 Additive-use Matcha Green Tea Powder
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Matcha Green Tea Powder Market Size Forecast by Applications
12.10.1 Drinking Tea
12.10.2 Pastry
12.10.3 Ice Cream
12.10.4 Beverage
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Matcha Green Tea Powder Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Matcha Green Tea Powder Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Matcha Green Tea Powder Market Size Forecast by Type
13.6.1 Drinking-use Matcha Green Tea Powder
13.6.2 Additive-use Matcha Green Tea Powder
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Matcha Green Tea Powder Market Size Forecast by Applications
13.10.1 Drinking Tea
13.10.2 Pastry
13.10.3 Ice Cream
13.10.4 Beverage
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Matcha Green Tea Powder Market: Competitive Dashboard
14.2 Global Matcha Green Tea Powder Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Aiya
14.3.2 Marushichi Seicha
14.3.3 ShaoXing Royal Tea
14.3.4 Marukyu Koyamaen
14.3.5 ujimatcha
14.3.6 Yanoen
14.3.7 AOI Seicha
14.3.8 DoMatcha
