Market Overview:
The global matcha products market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of consuming matcha, increasing demand for premium and organic products, and growing popularity of tea-based beverages. The global matcha products market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into classic matcha, culinary matcha, and others. Classicmatchais made from Tencha leaves that are ground into a fine powder using granite stones. Culinarymatchais made specifically for use in cooking or baking applications and does not contain any stems or veins. Others includes blends such as green tea with added ingredients such as herbs or fruits. Dairy & frozen desserts account for second largest share in terms of application followed by sweet & savory snacks segments respectively .
Product Definition:
Matcha is a powdered green tea that is used in traditional Japanese tea ceremonies. The leaves are ground into a fine powder and then mixed with hot water to make a thick, frothy drink. Matcha has many health benefits, including antioxidants, cancer-fighting properties, and weight loss benefits.
Classic:
The classic is the original green tea, which has been around for more than two hundred years. It is produced from leaves of Camellia sinensis plant that originated in China. The other types of green tea include white and oolong. White tea comes from the stems and stalks of camellia sinensis plant while oolong contains a mixture of both white and green teas.
Culinary:
Culinary is the branch of cooking science which deals with the study, preparation and presentation of food. It includes ingredients as well as their manipulation for producing various dishes. The culinary term is derived from Latin word “culinare” which means to manage a kitchen or serve food and beverages in a restaurant or hotel.
Application Insights:
The beverages segment led the global matcha products market in 2017. The beverage includes matcha latte, smoothies, juices and shakes. Matcha is rich in antioxidants which helps to maintain heart health by preventing blood clotting and lowering cholesterol levels. Thus, it is being widely used as a dietary ingredient in the production of various beverages including green tea and fruit juices.
Beverages such as green tea contain catechin which has anti-inflammatory properties that help to prevent diseases related to inflammation like cardiovascular disease, diabetes mellitus type 2 & osteoporosis among others (1). Thus, consumption of these drinks helps reduce the risk of several diseases owing to its nutritional content along with providing numerous health benefits.
Regional Analysis:
Asia Pacific dominated the global market in 2017. Japan is the largest consumer of matcha tea and has a large number of dedicated tea plantations that yield premium grade leaves. Other countries like China, India, Australia also contribute to significant shares in the industry owing to growing awareness about health benefits coupled with rising disposable income levels among consumers.
North America is expected to witness significant growth over the forecast period due to increasing demand for healthy snacks and beverages among millennials along with other demographics. The U.S., being one of the major economies across this region has a strong foothold in this industry which contributes significantly towards regional growth trends as well as global ones when combined together through export data or consumption estimates from various government agencies such as USDA (U.S.) or Health Canada (Canada).
Growth Factors:
- Increasing demand for healthy and organic food products.
- Rising awareness about the health benefits of Matcha among consumers.
- Growing popularity of green tea among health-conscious consumers.
- Increasing number of tea drinkers in developed countries such as the U.S., Japan, and Europe . 5
Scope Of The Report
Report Attributes
Report Details
Report Title
Matcha Products Market Research Report
By Type
Classic, Culinary, Others
By Application
Bakery & Confectionery, Dairy & Frozen Desserts, Sweet & Savory Snacks, Beverages, Others
By Companies
AIYA, AOI Tea Company, Ippodo Tea, Encha, TEAJA Organic, Midori Spring, ITO EN, AIYA
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
125
Number of Tables & Figures
88
Customization Available
Yes, the report can be customized as per your need.
Global Matcha Products Market Report Segments:
The global Matcha Products market is segmented on the basis of:
Types
Classic, Culinary, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Bakery & Confectionery, Dairy & Frozen Desserts, Sweet & Savory Snacks, Beverages, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AIYA
- AOI Tea Company
- Ippodo Tea
- Encha
- TEAJA Organic
- Midori Spring
- ITO EN
- AIYA
Highlights of The Matcha Products Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Classic
- Culinary
- Others
- By Application:
- Bakery & Confectionery
- Dairy & Frozen Desserts
- Sweet & Savory Snacks
- Beverages
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Matcha Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Matcha products are powdered green tea that has been ground into a fine powder. Matcha is high in antioxidants and contains caffeine, which gives it a stimulating effect.
Some of the major companies in the matcha products market are AIYA, AOI Tea Company, Ippodo Tea, Encha, TEAJA Organic, Midori Spring, ITO EN, AIYA.
The matcha products market is expected to register a CAGR of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Matcha Products Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Matcha Products Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Matcha Products Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Matcha Products Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Matcha Products Market Size & Forecast, 2018-2028
4.5.1 Matcha Products Market Size and Y-o-Y Growth
4.5.2 Matcha Products Market Absolute $ Opportunity
Chapter 5 Global Matcha Products Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Matcha Products Market Size Forecast by Type
5.2.1 Classic
5.2.2 Culinary
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Matcha Products Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Matcha Products Market Size Forecast by Applications
6.2.1 Bakery & Confectionery
6.2.2 Dairy & Frozen Desserts
6.2.3 Sweet & Savory Snacks
6.2.4 Beverages
6.2.5 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Matcha Products Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Matcha Products Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Matcha Products Analysis and Forecast
9.1 Introduction
9.2 North America Matcha Products Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Matcha Products Market Size Forecast by Type
9.6.1 Classic
9.6.2 Culinary
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Matcha Products Market Size Forecast by Applications
9.10.1 Bakery & Confectionery
9.10.2 Dairy & Frozen Desserts
9.10.3 Sweet & Savory Snacks
9.10.4 Beverages
9.10.5 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Matcha Products Analysis and Forecast
10.1 Introduction
10.2 Europe Matcha Products Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Matcha Products Market Size Forecast by Type
10.6.1 Classic
10.6.2 Culinary
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Matcha Products Market Size Forecast by Applications
10.10.1 Bakery & Confectionery
10.10.2 Dairy & Frozen Desserts
10.10.3 Sweet & Savory Snacks
10.10.4 Beverages
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Matcha Products Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Matcha Products Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Matcha Products Market Size Forecast by Type
11.6.1 Classic
11.6.2 Culinary
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Matcha Products Market Size Forecast by Applications
11.10.1 Bakery & Confectionery
11.10.2 Dairy & Frozen Desserts
11.10.3 Sweet & Savory Snacks
11.10.4 Beverages
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Matcha Products Analysis and Forecast
12.1 Introduction
12.2 Latin America Matcha Products Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Matcha Products Market Size Forecast by Type
12.6.1 Classic
12.6.2 Culinary
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Matcha Products Market Size Forecast by Applications
12.10.1 Bakery & Confectionery
12.10.2 Dairy & Frozen Desserts
12.10.3 Sweet & Savory Snacks
12.10.4 Beverages
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Matcha Products Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Matcha Products Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Matcha Products Market Size Forecast by Type
13.6.1 Classic
13.6.2 Culinary
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Matcha Products Market Size Forecast by Applications
13.10.1 Bakery & Confectionery
13.10.2 Dairy & Frozen Desserts
13.10.3 Sweet & Savory Snacks
13.10.4 Beverages
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Matcha Products Market: Competitive Dashboard
14.2 Global Matcha Products Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AIYA
14.3.2 AOI Tea Company
14.3.3 Ippodo Tea
14.3.4 Encha
14.3.5 TEAJA Organic
14.3.6 Midori Spring
14.3.7 ITO EN
14.3.8 AIYA
