Market Overview:
The global maternity products market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing number of pregnant women and rising awareness about postnatal care products. In addition, the growing online retail sector is also contributing to the growth of this market. Based on type, the maternity products market can be segmented into pregnancy and postnatal products. Pregnancy products are further classified into prenatal vitamins, belly bands, and breast pads & bras. Postnatal care products include diapers & wipes, skin care items, feeding bottles & nipples, and baby clothes.
Product Definition:
Maternity products are items that are specifically designed to be worn or used by pregnant women. They can include items such as maternity clothes, bras, and panties; prenatal vitamins; and belly bands. Maternity products can be important for a number of reasons. They can help pregnant women feel more comfortable and look their best; they can help protect the skin and body from common problems associated with pregnancy such as stretch marks; and they can provide support for the growing bump.
Pregnancy:
Pregnancy is the process through which female reproductive organs are stimulated to develop a fetus. It is an event that happens in women when they are pregnant, typically during the nine months of pregnancy. The main functions of pregnancy include maintaining a healthy environment for the baby and providing nutrition to it, as well as protecting it from external threats such as infections and trauma.
Postnatal:
Postnatal is the period immediately after childbirth. It usually lasts for 3-6 months and is characterized by hormonal changes, especially in women. Hormonal shifts during this time can affect a woman’s mental state as well as her physical health.
The market for postnatal and it's usage in maternity products has been witnessing significant growth over the past few years due to increasing awareness among consumers about pregnancy care.
Application Insights:
The retail outlets segment held the largest market share of more than 60.0% in 2017 and is expected to continue its dominance over the forecast period. The increasing number of maternity stores or shops has been a result of growing awareness among women regarding childbirth and new motherhood, changing social norms, and rising financial independence among women.
Online maternity products market is expected to expand at the highest CAGR during the forecast period owing to various benefits offered by online shopping such as convenience, accessibility, flexible schedule along with ease in comparison with brick-and-mortar stores. Moreover, companies such as Amazon are offering cashless payments which further boosts growth prospects for this industry on a large scale.
Regional Analysis:
North America dominated the global maternity products market in 2017. The region is expected to maintain its position during the forecast period as well. This can be attributed to increasing awareness about various available options for pregnancy and postnatal care, rising disposable income levels, and high demand for stylish maternity clothes among women of all age groups in this region.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to improving economic conditions, growing population aged between 15-44 years old demographic group, increasing number of working women due to industrialization & urbanization along with rapid technological advancements are some major factors driving regional growth. Furthermore, an increase in birth rates coupled with a rise in consumer awareness regarding availability of advanced products will drive demand further.
Europe also held a considerable share of global revenue accounting 45% share by revenue.
Growth Factors:
- Increasing awareness about the benefits of using maternity products among pregnant women.
- Rising disposable income of pregnant women in developing countries.
- Growing demand for organic and natural maternity products.
- Proliferation of online retailing platforms for maternity products sales worldwide.
Scope Of The Report
Report Attributes
Report Details
Report Title
Maternity Products Market Research Report
By Type
Pregnancy, Postnatal
By Application
Retail Outlets, Online Stores
By Companies
Medtronic, Natracare, Organyc, Johnson & Johnson, Pureen, DACCO, Procter & Gamble, Abbott, Lansinoh, Happy Mama Boutique, Earth Mama, SCA Group, Pigeon
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
179
Number of Tables & Figures
126
Customization Available
Yes, the report can be customized as per your need.
Global Maternity Products Market Report Segments:
The global Maternity Products market is segmented on the basis of:
Types
Pregnancy, Postnatal
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Outlets, Online Stores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Medtronic
- Natracare
- Organyc
- Johnson & Johnson
- Pureen
- DACCO
- Procter & Gamble
- Abbott
- Lansinoh
- Happy Mama Boutique
- Earth Mama
- SCA Group
- Pigeon
Highlights of The Maternity Products Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Pregnancy
- Postnatal
- By Application:
- Retail Outlets
- Online Stores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Maternity Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Maternity products are items that are specifically designed to help pregnant women during their pregnancy. These products can include things like maternity clothes, bras, underwear, sleepwear, and other accessories.
Some of the major players in the maternity products market are Medtronic, Natracare, Organyc, Johnson & Johnson, Pureen, DACCO, Procter & Gamble, Abbott, Lansinoh, Happy Mama Boutique, Earth Mama, SCA Group, Pigeon.
The maternity products market is expected to grow at a compound annual growth rate of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Maternity Products Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Maternity Products Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Maternity Products Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Maternity Products Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Maternity Products Market Size & Forecast, 2018-2028
4.5.1 Maternity Products Market Size and Y-o-Y Growth
4.5.2 Maternity Products Market Absolute $ Opportunity
Chapter 5 Global Maternity Products Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Maternity Products Market Size Forecast by Type
5.2.1 Pregnancy
5.2.2 Postnatal
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Maternity Products Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Maternity Products Market Size Forecast by Applications
6.2.1 Retail Outlets
6.2.2 Online Stores
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Maternity Products Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Maternity Products Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Maternity Products Analysis and Forecast
9.1 Introduction
9.2 North America Maternity Products Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Maternity Products Market Size Forecast by Type
9.6.1 Pregnancy
9.6.2 Postnatal
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Maternity Products Market Size Forecast by Applications
9.10.1 Retail Outlets
9.10.2 Online Stores
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Maternity Products Analysis and Forecast
10.1 Introduction
10.2 Europe Maternity Products Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Maternity Products Market Size Forecast by Type
10.6.1 Pregnancy
10.6.2 Postnatal
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Maternity Products Market Size Forecast by Applications
10.10.1 Retail Outlets
10.10.2 Online Stores
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Maternity Products Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Maternity Products Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Maternity Products Market Size Forecast by Type
11.6.1 Pregnancy
11.6.2 Postnatal
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Maternity Products Market Size Forecast by Applications
11.10.1 Retail Outlets
11.10.2 Online Stores
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Maternity Products Analysis and Forecast
12.1 Introduction
12.2 Latin America Maternity Products Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Maternity Products Market Size Forecast by Type
12.6.1 Pregnancy
12.6.2 Postnatal
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Maternity Products Market Size Forecast by Applications
12.10.1 Retail Outlets
12.10.2 Online Stores
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Maternity Products Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Maternity Products Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Maternity Products Market Size Forecast by Type
13.6.1 Pregnancy
13.6.2 Postnatal
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Maternity Products Market Size Forecast by Applications
13.10.1 Retail Outlets
13.10.2 Online Stores
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Maternity Products Market: Competitive Dashboard
14.2 Global Maternity Products Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Medtronic
14.3.2 Natracare
14.3.3 Organyc
14.3.4 Johnson & Johnson
14.3.5 Pureen
14.3.6 DACCO
14.3.7 Procter & Gamble
14.3.8 Abbott
14.3.9 Lansinoh
14.3.10 Happy Mama Boutique
14.3.11 Earth Mama
14.3.12 SCA Group
14.3.13 Pigeon
