Market Overview:
The global maternity vitamin market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing number of pregnant women, rising awareness about the benefits of prenatal vitamins, and growing demand for organic and natural products. Based on type, the global maternity vitamin market can be segmented into single vitamins and multivitamins. Single vitamins are those that contain only one nutrient, while multivitamins contain a combination of different nutrients. Multivitamin supplements are more popular than single-nutrient supplements as they provide a range of essential nutrients that are beneficial for pregnant women and their babies. Multivitamin supplements also tend to be cheaper than single-nutrient supplements. Based on application, the global maternity vitamin market can be segmented into online and offline channels. Offline channels include pharmacies, grocery stores, health food stores etc., while online channels include e-commerce websites and mobile apps etc.
Product Definition:
A maternity vitamin is a prenatal vitamin that is specifically designed for pregnant women. It typically contains higher levels of certain nutrients, such as iron and folic acid, than a regular prenatal vitamin. The importance of taking a maternity vitamin during pregnancy is twofold: first, it helps ensure that the mother gets all the nutrients she needs to support her own health and the growth of her baby; second, it can help reduce the risk of some birth defects.
Single Vitamins:
Single vitamins are nutritional supplements that are used to meet the daily requirements for specific nutritional ingredients. They contain a single vitamin either as a standalone product or in combination with other minerals and/or herbs. Single vitamins can be taken by adults as well as infants and children, but they have no known effect on health apart from providing nutrition.
Multivitamins:
Multivitamins are a group of vitamins required in larger quantities by the body during pregnancy. They help to maintain and improve the health of the baby as well as mom. Multivitamin usage during pregnancy has no side effects but may have some benefits which include improved digestion, stronger bones and teeth, better nerve transmission to the baby, etc. However; it is not clear whether multivitamins can prevent stillbirths or not since there was no control group for comparison.
Application Insights:
The global maternity vitamin market is segmented based on application into offline and online. Offline held the largest share of over 70.0% in 2017 owing to increasing awareness about healthy lifestyle practices among women that includes taking prenatal vitamins during pregnancy for improving their health.
Online application is expected to grow at a significant rate over the forecast period due to growing internet usage among pregnant women, especially in developing countries such as India, China and Bangladesh where majority of population uses online services for purchasing goods and services including healthcare related products. This factor will drive demand for the product resulting in increased demand across regions particularly Asia Pacific which was previously dominated by North America region with U.S., Canada, Mexico as major markets driving growth from 2018 to 2030 ¢â‚¬Å“Vitamin World¢â‚¬ (Offline).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position throughout the forecast period owing to increasing awareness about nutritional requirements during pregnancy among women of childbearing age, rising prevalence of obesity and diabetes among pregnant women, and growing demand for dietary supplements.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to an increase in birth rates coupled with a rise in awareness regarding prenatal care. This has resulted in increased spending on maternity related products such as multivitamins by companies operating within this industry. Moreover, improving living standards have led consumers within this region toward better nutrition which includes prenatal care resulting into higher revenue generation from this sector over the next eight years as per a study published by The Lancet Global Health Journal (2017).
The European market also held a considerable share of global revenue due to high consumer awareness regarding health benefits associated with proper nutrition during pregnancy leading toward improved cognitive ability and enhanced physical fitness among newborns.
Growth Factors:
- Increasing awareness about the benefits of prenatal vitamins for pregnant women and their babies is driving the growth of the maternity vitamin market.
- Rising incidence of pregnancy-related complications is also propelling demand for maternity vitamins, as they help in reducing the risk of such complications.
- Growing number of working mothers is another key factor that is boosting demand for maternity vitamins, as they help in meeting the nutritional needs of both mother and child.
- Rapidly increasing population base coupled with rising disposable incomes is also fueling growth in this market.
Scope Of The Report
Report Attributes
Report Details
Report Title
Maternity Vitamin Market Research Report
By Type
Single Vitamins, Multivitamins
By Application
Online, Offline
By Companies
New Chapter(Procter&Gamble), Garden of Life, Bayer, Abbott, Blackmores, GNC, Nestle, Pfizer, Pharmavite, New Chapter(Procter&Gamble)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
195
Number of Tables & Figures
137
Customization Available
Yes, the report can be customized as per your need.
Global Maternity Vitamin Market Report Segments:
The global Maternity Vitamin market is segmented on the basis of:
Types
Single Vitamins, Multivitamins
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online, Offline
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- New Chapter(Procter&Gamble)
- Garden of Life
- Bayer
- Abbott
- Blackmores
- GNC
- Nestle
- Pfizer
- Pharmavite
- New Chapter(Procter&Gamble)
Highlights of The Maternity Vitamin Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Single Vitamins
- Multivitamins
- By Application:
- Online
- Offline
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Maternity Vitamin Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Maternity vitamins are a type of vitamin supplement that pregnant women need to take. They are designed to help the body maintain its normal function and protect the baby from potential health problems.
Some of the major players in the maternity vitamin market are New Chapter(Procter&Gamble), Garden of Life, Bayer, Abbott, Blackmores, GNC, Nestle, Pfizer, Pharmavite, New Chapter(Procter&Gamble).
The maternity vitamin market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Maternity Vitamin Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Maternity Vitamin Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Maternity Vitamin Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Maternity Vitamin Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Maternity Vitamin Market Size & Forecast, 2018-2028
4.5.1 Maternity Vitamin Market Size and Y-o-Y Growth
4.5.2 Maternity Vitamin Market Absolute $ Opportunity
Chapter 5 Global Maternity Vitamin Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Maternity Vitamin Market Size Forecast by Type
5.2.1 Single Vitamins
5.2.2 Multivitamins
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Maternity Vitamin Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Maternity Vitamin Market Size Forecast by Applications
6.2.1 Online
6.2.2 Offline
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Maternity Vitamin Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Maternity Vitamin Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Maternity Vitamin Analysis and Forecast
9.1 Introduction
9.2 North America Maternity Vitamin Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Maternity Vitamin Market Size Forecast by Type
9.6.1 Single Vitamins
9.6.2 Multivitamins
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Maternity Vitamin Market Size Forecast by Applications
9.10.1 Online
9.10.2 Offline
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Maternity Vitamin Analysis and Forecast
10.1 Introduction
10.2 Europe Maternity Vitamin Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Maternity Vitamin Market Size Forecast by Type
10.6.1 Single Vitamins
10.6.2 Multivitamins
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Maternity Vitamin Market Size Forecast by Applications
10.10.1 Online
10.10.2 Offline
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Maternity Vitamin Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Maternity Vitamin Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Maternity Vitamin Market Size Forecast by Type
11.6.1 Single Vitamins
11.6.2 Multivitamins
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Maternity Vitamin Market Size Forecast by Applications
11.10.1 Online
11.10.2 Offline
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Maternity Vitamin Analysis and Forecast
12.1 Introduction
12.2 Latin America Maternity Vitamin Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Maternity Vitamin Market Size Forecast by Type
12.6.1 Single Vitamins
12.6.2 Multivitamins
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Maternity Vitamin Market Size Forecast by Applications
12.10.1 Online
12.10.2 Offline
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Maternity Vitamin Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Maternity Vitamin Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Maternity Vitamin Market Size Forecast by Type
13.6.1 Single Vitamins
13.6.2 Multivitamins
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Maternity Vitamin Market Size Forecast by Applications
13.10.1 Online
13.10.2 Offline
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Maternity Vitamin Market: Competitive Dashboard
14.2 Global Maternity Vitamin Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 New Chapter(Procter&Gamble)
14.3.2 Garden of Life
14.3.3 Bayer
14.3.4 Abbott
14.3.5 Blackmores
14.3.6 GNC
14.3.7 Nestle
14.3.8 Pfizer
14.3.9 Pharmavite
14.3.10 New Chapter(Procter&Gamble)
