Market Overview:
The global meal kit market is segmented on the basis of type, application and region. The type segment is further divided into online and offline meal kit. The application segment is further divided into user age (under 25), user age (25-34), user age (35-44), user age (45-54), user age (55-64) and older. The regional segment is divided into North America, Latin America, Europe, Asia Pacific and Middle East & Africa. The global meal kit market was valued at US$ XX million in 2017 and is projected to reach US$ XX million by 2030 at a CAGR of XX%. Some of the key factors driving the growth of this market include increasing disposable income, busy lifestyle among consumers, growing demand for convenience foods etc.
Product Definition:
A meal kit is a prepackaged, complete meal that can be heated in the oven or microwave. The importance of Meal Kits is that they provide an easy and convenient way to have a home cooked meal without all of the hassle.
Online:
Online is a platform and usage of internet in which people can access information, news, products and services over the web. Online shopping has become more convenient for consumers as it helps them to buy things even from remote locations. The growth factor of online meal kit delivery market is increasing demand among working professionals who have time constraint to prepare their meals due to hectic work schedule.
Offline:
Offline or off-line marketing is a form of marketing that promotes products and services directly to consumers rather than using the internet as a platform. The offline channel includes all the forms of promotion such as TV, Radio, Print Advertising & Billboards. In this method, companies promote their products without any digital interference by creating awareness through various advertising campaigns.
The major advantage offered by offline channels is that they offer more control over expenses and better chances for generating immediate sale reactions from customers.
Application Insights:
The user age group of 25-44 accounted for the largest share in 2016. This can be attributed to the rising working population, coupled with an increase in per capita income, especially in developing countries such as India and China. As per a study by L'Orĩal Research, 51% of millennials prefer to cook food at home as compared to 29% of baby boomers who have similar preference regarding dining out. The meal kit industry is expected to witness significant growth among this demographic due to their increasing spending capacity on food and kitchen appliances.
The older segment is also anticipated to exhibit considerable growth over the forecast period owing to growing acceptance and usage of online services particularly among developed countries such as U.S., Canada, U.K., Germany and France where internet penetration rate above 90%.
Regional Analysis:
North America dominated the global meal kit market in 2017. The region is expected to maintain its dominance over the forecast period as well. This can be attributed to increasing awareness regarding a healthy diet, presence of several meal kit delivery platforms such as Blue Apron and Plated, and rising consumer preference for ready-to-eat food products. Moreover, growing trend of eating out during special occasions has increased the demand for convenient alternatives such as meal kits that allow consumers to cook their own meals at home instead of going out to eat or ordering from restaurants.
Asia Pacific is anticipated to grow at a significant rate over the forecast period owing to increasing awareness about health issues associated with processed & fast foods such as obesity.
Growth Factors:
- Increasing urbanization – The trend of people moving to cities is increasing, and this is especially true in developing countries. This means that there are more people who are living in apartments and condos without kitchens or the space to cook meals from scratch. Meal kit services can fill this need by providing easy-to-follow recipes and all of the ingredients needed to make them, delivered right to their doorsteps.
- Busy lifestyles – With both parents often working long hours, there is less time for grocery shopping, meal planning, and cooking. Meal kit services can help busy families eat healthy meals without having to spend hours in the kitchen every night.
- Health consciousness – There has been a growing awareness of the importance of eating healthy foods in recent years, and this trend is only expected to continue into the future. People are looking for ways to incorporate more fruits and vegetables into their diets, without having to spend a lot of time preparing them themselves. Meal kit services can help with this by providing pre-portioned ingredients as well as recipes that include plenty of nutritious options..
Scope Of The Report
Report Attributes
Report Details
Report Title
Meal Kit Market Research Report
By Type
Online, Offline
By Application
User Age (Under 25), User Age (25-34), User Age (35-44), User Age (45-54), User Age (55-64), Older
By Companies
Blue Apron, Hello Fresh, Plated, Sun Basket, Chef’d, Green Chef, Purple Carrot, Home Chef, Abel & Cole, Riverford, Blue Apron, Quitoque, Kochhaus, Marley Spoon, Middagsfrid, Allerhandebox, Chefmarket, Kochzauber, Fresh Fitness Food, Mindful Chef
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
133
Number of Tables & Figures
94
Customization Available
Yes, the report can be customized as per your need.
Global Meal Kit Market Report Segments:
The global Meal Kit market is segmented on the basis of:
Types
Online, Offline
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
User Age (Under 25), User Age (25-34), User Age (35-44), User Age (45-54), User Age (55-64), Older
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Blue Apron
- Hello Fresh
- Plated
- Sun Basket
- Chef’d
- Green Chef
- Purple Carrot
- Home Chef
- Abel & Cole
- Riverford
- Blue Apron
- Quitoque
- Kochhaus
- Marley Spoon
- Middagsfrid
- Allerhandebox
- Chefmarket
- Kochzauber
- Fresh Fitness Food
- Mindful Chef
Highlights of The Meal Kit Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Online
- Offline
- By Application:
- User Age (Under 25)
- User Age (25-34)
- User Age (35-44)
- User Age (45-54)
- User Age (55-64)
- Older
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Meal Kit Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A meal kit is a pre-packaged assortment of food items that are meant to be cooked and eaten as part of a complete meal. Meal kits can be purchased online or in stores, and they are often marketed to people who don't have time to cook meals from scratch.
Some of the major companies in the meal kit market are Blue Apron, Hello Fresh, Plated, Sun Basket, Chef’d, Green Chef, Purple Carrot, Home Chef, Abel & Cole, Riverford, Blue Apron, Quitoque, Kochhaus, Marley Spoon, Middagsfrid, Allerhandebox, Chefmarket, Kochzauber, Fresh Fitness Food, Mindful Chef.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Meal Kit Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Meal Kit Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Meal Kit Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Meal Kit Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Meal Kit Market Size & Forecast, 2020-2028
4.5.1 Meal Kit Market Size and Y-o-Y Growth
4.5.2 Meal Kit Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Online
5.2.2 Offline
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 User Age (Under 25)
6.2.2 User Age (25-34)
6.2.3 User Age (35-44)
6.2.4 User Age (45-54)
6.2.5 User Age (55-64)
6.2.6 Older
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Meal Kit Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Meal Kit Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Online
9.6.2 Offline
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 User Age (Under 25)
9.10.2 User Age (25-34)
9.10.3 User Age (35-44)
9.10.4 User Age (45-54)
9.10.5 User Age (55-64)
9.10.6 Older
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Online
10.6.2 Offline
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 User Age (Under 25)
10.10.2 User Age (25-34)
10.10.3 User Age (35-44)
10.10.4 User Age (45-54)
10.10.5 User Age (55-64)
10.10.6 Older
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Online
11.6.2 Offline
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 User Age (Under 25)
11.10.2 User Age (25-34)
11.10.3 User Age (35-44)
11.10.4 User Age (45-54)
11.10.5 User Age (55-64)
11.10.6 Older
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Online
12.6.2 Offline
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 User Age (Under 25)
12.10.2 User Age (25-34)
12.10.3 User Age (35-44)
12.10.4 User Age (45-54)
12.10.5 User Age (55-64)
12.10.6 Older
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Online
13.6.2 Offline
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 User Age (Under 25)
13.10.2 User Age (25-34)
13.10.3 User Age (35-44)
13.10.4 User Age (45-54)
13.10.5 User Age (55-64)
13.10.6 Older
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Meal Kit Market: Competitive Dashboard
14.2 Global Meal Kit Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Blue Apron
14.3.2 Hello Fresh
14.3.3 Plated
14.3.4 Sun Basket
14.3.5 Chef’d
14.3.6 Green Chef
14.3.7 Purple Carrot
14.3.8 Home Chef
14.3.9 Abel & Cole
14.3.10 Riverford
14.3.11 Blue Apron
14.3.12 Quitoque
14.3.13 Kochhaus
14.3.14 Marley Spoon
14.3.15 Middagsfrid
14.3.16 Allerhandebox
14.3.17 Chefmarket
14.3.18 Kochzauber
14.3.19 Fresh Fitness Food
14.3.20 Mindful Chef
