Market Overview:
The global media monitoring software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for media monitoring software from large enterprises and SMEs across the globe. Additionally, the growing trend of cloud-based media monitoring software is also contributing to the growth of this market. However, lack of awareness about media monitoring software among small businesses is restraining the growth of this market to some extent.
Product Definition:
Media Monitoring Software is a type of software that enables users to track and monitor various types of media, including online news sources, social media platforms, and print publications. Media Monitoring Software can be used for a variety of purposes, such as tracking company or brand mentions, monitoring competitor activity, or identifying key industry trends. The importance of Media Monitoring Software lies in its ability to help organizations keep tabs on what is being said about them online and in the press, so they can respond quickly and effectively if necessary.
Cloud Based:
Cloud-based software is a type of software service that provides functionality to Media Monitoring (MMS) solutions. It allows users to store and process data on the cloud, which can be accessed from any location in real time. Cloud-based services offer benefits such as increased scalability, low cost of ownership, and flexibility in terms of storage capacity.
Web Based:
The global web-based and it's usage in media monitoring software market size was valued at USD 6.5 billion in 2016. The increasing adoption of social media applications across various platforms is expected to drive the growth over the forecast period.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to the extensive usage of social media platforms by large enterprises to communicate with their customers and also monitor competitors' activities. Large organizations usually have a dedicated team that is responsible for monitoring various social media channels, blogs, and websites on a regular basis. This team feeds the information it finds relevant to its followers or viewers through various communication channels like e-mail, website content management systems, intranet pages etc., which further boosts the demand among other applications within this segment.
The SMEs or small businesses segments are expected to grow at lucrative rates over next few years owing to increasing penetration of social media platforms among them as well as growing awareness about these platforms amongst new startups and existing small businesses owners globally.
Regional Analysis:
North America dominated the global media monitoring software market in 2017. The U.S., as well as other countries, has a strong presence of large enterprises and public broadcasters that have adopted these solutions to monitor content across various platforms such as print, broadcast, online video etc. Furthermore, the high adoption rate of social media among individuals in North America is also driving demand for monitoring tools in this region.
Asia Pacific is expected to emerge with the fastest growth rate over the forecast period owing to increasing government spending on mass communication and an increase in investments by companies for tracking content across various platforms such as television channels, websites etc. Moreover, growing penetration of digital devices coupled with internet availability is further anticipated to drive regional growth over next eight years or so till 2030 timeframe).
Growth Factors:
- Increasing demand for media monitoring software from small and medium businesses (SMBs) due to the increasing awareness of the benefits of media monitoring software.
- The growing trend of social media and online marketing is driving the demand for media monitoring software, as it helps organizations track their online presence and reputation.
- The increasing number of mergers and acquisitions is leading to an increase in the need for effective media monitoring solutions that can help manage communication during these events.
- Rapid growth in digital content has resulted in an increased need for efficient tools to manage, monitor, and analyze this content, which is fueling the growth of the market for media monitoring software.
- Growing demand from government organizations worldwide for effective tools to monitor social chatter around key political events is propelling the growth of this market
Scope Of The Report
Report Attributes
Report Details
Report Title
Media Monitoring Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Meltwater, Cision Communications, TVEyes, LexisNexis, Mention, News Exposure, Amplify, Critical Mention, TrendKite, Universal Information Services, TrendKite, CARMA, Isentia
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
228
Number of Tables & Figures
160
Customization Available
Yes, the report can be customized as per your need.
Global Media Monitoring Software Market Report Segments:
The global Media Monitoring Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Meltwater
- Cision Communications
- TVEyes
- LexisNexis
- Mention
- News Exposure
- Amplify
- Critical Mention
- TrendKite
- Universal Information Services
- TrendKite
- CARMA
- Isentia
Highlights of The Media Monitoring Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Media Monitoring Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Media monitoring software is a computer program that helps organizations track the online media coverage of their brand, product, or event. This information can be used to measure how well the brand is performing on social media platforms and other online channels, and to make strategic decisions about how to allocate resources (e.g., advertising dollars) in order to maximize reach and impact.
Some of the major companies in the media monitoring software market are Meltwater, Cision Communications, TVEyes, LexisNexis, Mention, News Exposure, Amplify, Critical Mention, TrendKite, Universal Information Services, TrendKite, CARMA, Isentia.
The media monitoring software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Media Monitoring Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Media Monitoring Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Media Monitoring Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Media Monitoring Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Media Monitoring Software Market Size & Forecast, 2018-2028
4.5.1 Media Monitoring Software Market Size and Y-o-Y Growth
4.5.2 Media Monitoring Software Market Absolute $ Opportunity
Chapter 5 Global Media Monitoring Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Media Monitoring Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 Web Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Media Monitoring Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Media Monitoring Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Media Monitoring Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Media Monitoring Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Media Monitoring Software Analysis and Forecast
9.1 Introduction
9.2 North America Media Monitoring Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Media Monitoring Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 Web Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Media Monitoring Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Media Monitoring Software Analysis and Forecast
10.1 Introduction
10.2 Europe Media Monitoring Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Media Monitoring Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 Web Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Media Monitoring Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Media Monitoring Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Media Monitoring Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Media Monitoring Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 Web Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Media Monitoring Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Media Monitoring Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Media Monitoring Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Media Monitoring Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 Web Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Media Monitoring Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Media Monitoring Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Media Monitoring Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Media Monitoring Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 Web Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Media Monitoring Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Media Monitoring Software Market: Competitive Dashboard
14.2 Global Media Monitoring Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Meltwater
14.3.2 Cision Communications
14.3.3 TVEyes
14.3.4 LexisNexis
14.3.5 Mention
14.3.6 News Exposure
14.3.7 Amplify
14.3.8 Critical Mention
14.3.9 TrendKite
14.3.10 Universal Information Services
14.3.11 TrendKite
14.3.12 CARMA
14.3.13 Isentia
