Market Overview:
The global meetings, incentives, conventions, exhibitions (MICE) market is expected to grow from USD 727.5 billion in 2018 to USD 1,058.9 billion by 2030, at a CAGR of 5.1% from 2018 to 2030. The growth of the MICE market can be attributed to the increasing demand for MICE services from various application segments such as academic field, business field, political field and others.
 Industry Outlook.svg)
Product Definition:
MICE is an acronym for Meetings, Incentives, Conferences and Exhibitions. MICE tourism is the rapidly growing business segment of the global travel industry that encompasses the organization and hosting of meetings, incentives, conferences (MICE), as well as exhibitions.
The importance of MICE cannot be overstated. They are a vital part of any economy as they generate income and jobs while also promoting businesses and destinations. Furthermore, MICE events offer a unique opportunity for people to network and do business deals in a relaxed setting.
Meetings:
The global meetings, it's usage and growth factor in Meetings, Incentives, Conferences and Exhibitions (MICE) market size was valued at USD 6.1 billion in 2016. It is expected to expand at a CAGR of XX% over the forecast period. The growing need for effective communication within an organization is one of the key factors driving demand for meetings software across various industries worldwide.
Incentives:
Incentives and it's usage in meetings, incentives, conferences and exhibitions (MICE) market is a part of incentive management which involves the use of various strategies to attract visitors or participants towards a particular activity. The main objective behind using such strategies is to influence them to complete some task or another which will benefit the company. Incentive schemes are used by organizations for attracting consumers, employees as well as partners towards performing certain tasks that will help them grow in terms of revenue.
Application Insights:
The academic field held the largest share of over 60.0% in 2017. The rising number of conferences and exhibitions being organized by universities and colleges to promote their institutions, programs, research studies or departments is expected to be a key factor driving the market growth over the forecast period. For instance, MWCAB-Milwaukee College Athletics Board organizes an annual series of sports events for students that include intercollegiate basketball games as well as intramural sports activities between Milwaukee College Athletics Board members¢â‚¬â„¢ schools which includes more than 30 colleges & universities within Wisconsin state.
The business field is anticipated to witness significant growth with a CAGR exceeding 8% from 2018 to 2030 owing to increasing government initiatives encouraging foreign companies investing in India or having their regional headquarters in India.
Regional Analysis:
Asia Pacific dominated the global market in 2017. The region is expected to witness a CAGR of XX% during the forecast period. This growth can be attributed to various factors such as increasing number of academic conferences, incentives offered by the government for attracting foreign investment, and rising expenditure on tourism activities in emerging countries like China and India. Moreover, growing medical tourism due to availability of world-class healthcare services at affordable costs will drive regional demand further.
North America is projected to grow at a significant rate during the forecast period owing to shifting focus from traditional MICE markets towards high-quality events that are sustainable for environment as well as economic reasons. In addition, rise in political campaigns across U S & Canada has led organizers & candidates alike toward holding meetings/ incentive trips overseas which will boost regional growth further over next eight years till 2030 timeframe).
Europe was estimated at USD X billion in 2017.
Growth Factors:
- Increasing demand for MICE from the corporate sector as a tool for employee engagement and team building.
- Growth in the number of small and medium-sized businesses (SMEs) that are using MICE as a way to promote their products and services.
- The increasing popularity of experiential travel, which is driving demand for more unique MICE venues and experiences.
- The growth of online booking platforms that make it easier to find and book affordable MICE venues and services.
- The rise in global trade shows, which are providing new opportunities for companies to exhibit their products and services
Scope Of The Report
Report Attributes
Report Details
Report Title
Meetings, Incentives, Conferences and Exhibitions (MICE) Market Research Report
By Type
Meetings, Incentives, Conventions, Exhibitions
By Application
Academic Feild, Business Feild, Political Field, Others
By Companies
Questex, CWT Meetings & Events, IBTM Events, BCD Meetings and Events, Capital Travel and Events, CiEvents, Conference Care, The Freeman, ATPI, Interpublic Group of Companies
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Report Segments:
The global Meetings, Incentives, Conferences and Exhibitions (MICE) market is segmented on the basis of:
Types
Meetings, Incentives, Conventions, Exhibitions
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Academic Feild, Business Feild, Political Field, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Questex
- CWT Meetings & Events
- IBTM Events
- BCD Meetings and Events
- Capital Travel and Events
- CiEvents
- Conference Care
- The Freeman
- ATPI
- Interpublic Group of Companies
 Market Overview.svg)
Highlights of The Meetings, Incentives, Conferences and Exhibitions (MICE) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Meetings
- Incentives
- Conventions
- Exhibitions
- By Application:
- Academic Feild
- Business Feild
- Political Field
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Meetings, Incentives, Conferences and Exhibitions (MICE) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
MICE is an acronym for Meetings, Incentives, Conferences and Exhibitions. It is a type of event that can be used to promote business relationships and create new opportunities. MICE events are often attended by executives from both companies involved, as well as other business professionals.
Some of the major companies in the meetings, incentives, conferences and exhibitions (mice) market are Questex, CWT Meetings & Events, IBTM Events, BCD Meetings and Events, Capital Travel and Events, CiEvents, Conference Care, The Freeman, ATPI, Interpublic Group of Companies.
The meetings, incentives, conferences and exhibitions (mice) market is expected to grow at a compound annual growth rate of 5.1%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Meetings, Incentives, Conferences and Exhibitions (MICE) Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Meetings, Incentives, Conferences and Exhibitions (MICE) Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size & Forecast, 2020-2028
4.5.1 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size and Y-o-Y Growth
4.5.2 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Meetings
5.2.2 Incentives
5.2.3 Conventions
5.2.4 Exhibitions
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Academic Feild
6.2.2 Business Feild
6.2.3 Political Field
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Meetings
9.6.2 Incentives
9.6.3 Conventions
9.6.4 Exhibitions
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Academic Feild
9.10.2 Business Feild
9.10.3 Political Field
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Meetings
10.6.2 Incentives
10.6.3 Conventions
10.6.4 Exhibitions
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Academic Feild
10.10.2 Business Feild
10.10.3 Political Field
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Meetings
11.6.2 Incentives
11.6.3 Conventions
11.6.4 Exhibitions
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Academic Feild
11.10.2 Business Feild
11.10.3 Political Field
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Meetings
12.6.2 Incentives
12.6.3 Conventions
12.6.4 Exhibitions
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Academic Feild
12.10.2 Business Feild
12.10.3 Political Field
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Meetings
13.6.2 Incentives
13.6.3 Conventions
13.6.4 Exhibitions
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Academic Feild
13.10.2 Business Feild
13.10.3 Political Field
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Meetings, Incentives, Conferences and Exhibitions (MICE) Market: Competitive Dashboard
14.2 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Questex
14.3.2 CWT Meetings & Events
14.3.3 IBTM Events
14.3.4 BCD Meetings and Events
14.3.5 Capital Travel and Events
14.3.6 CiEvents
14.3.7 Conference Care
14.3.8 The Freeman
14.3.9 ATPI
14.3.10 Interpublic Group of Companies
