Market Overview:
The global micro-location technology market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for location-based services and rising adoption of micro-location technology in various applications such as retail and hospitality, healthcare, industrial, transportation, and sports. Based on type, the global micro-location technology market is segmented into BLE (Bluetooth Low Energy), UWB (Ultra Wideband), Wi-Fi (Wireless Fidelity), RFID (Radio Frequency Identification) tags/chips, and others. Among these segments, BLE is expected to witness highest growth during the forecast period owing to its low power consumption and growing demand for proximity marketing solutions across industries. Based on application, the global micro-location technology market is segmented into retail and hospitality sector; healthcare sector; industrial sector; transportation sector; sports sector; and others including education & research institutes etc.
Product Definition:
Micro-Location technology is the usage of small GPS devices to track the location of objects or people. The devices are typically very small, about the size of a coin, and can be attached to objects or worn by people. The technology is used for a variety of purposes, including tracking assets, monitoring employees, and providing location-based services.
BLE:
BLE is a new wireless technology that allows devices to communicate with each other and access cloud services without being in proximity to an Access Point (AP). It uses Bluetooth radio frequency bands at 2.4 GHz and 5 GHz, which are widely used for wireless local area networks (WLANs) and personal area networks respectively.
UWB:
Ultra-Wideband (UWB) is a radio frequency band that offers very high bandwidth and low latency. It has a wide range of applications such as in Ultra High Definition (UHD) television, virtual reality, wireless sensor networks, and mobile devices. UWB technology is used to provide location services with extremely small accuracy requirements i.e., down to 5 meters in commercial buildings or down to 4 meters for vehicles.
Application Insights:
The retail and hospitality segment dominated the global market in terms of revenue in 2017. The growing e-commerce industry has led to an increase in the number of stores around the world. This, along with rising consumer spending on luxury goods and services, is expected to drive demand for LLD solutions over the forecast period. Furthermore, increasing penetration of smartphones coupled with advanced location technology provides retailers with valuable information about customer behavior and trends at a store level which helps them improve business operations efficiently.
The healthcare segment accounted for more than 11% share of total market revenue in 2017 owing to high adoption across hospitals as well as clinics worldwide due to its ability to enhance patient safety by providing real-time tracking information regarding patients¢â‚¬â„¢ movements inside hospitals or clinics using their mobile phones or tablets running application software installed from remote locations such as operating theatres or emergency rooms.
Regional Analysis:
North America dominated the global market in terms of revenue share in 2016. The region is expected to continue its dominance over the forecast period owing to increasing penetration of smartphones, rapid adoption of cloud technology and rising demand for real-time tracking solutions. Asia Pacific is anticipated to witness significant growth over the next eight years owing to growing consumer awareness regarding location-based services and a rapidly developing economy. Additionally, increased government spending on infrastructure development projects are likely to boost regional market growth during the forecast period.
Growth Factors:
- Increasing demand for location-based services (LBS) and micro-location technology from various verticals such as retail, automotive, transportation and logistics, healthcare, etc.
- Proliferation of smartphones and other connected devices with GPS/GNSS receivers is aiding the growth of the micro-location technology market.
- Growing demand for real-time location tracking and navigation services across different industries is fueling the growth of the micro-location technology market.
- Rising adoption of Location Based Services (LBS) by small businesses to target their customers accurately is propelling the growth of this market segmentation5 Increasing number of M2M connections owing to growing IoT deployments would spur the demand for micro-location technology in near future
Scope Of The Report
Report Attributes
Report Details
Report Title
Micro-Location Technology Market Research Report
By Type
BLE, UWB, Wi-Fi, RFID
By Application
Retail and Hospitality, Healthcare, Industrial, Transportation, Sports
By Companies
Cisco, Aruba, Humatics, Estimote, Ruckus, Zebra, CenTrak, Ubisense
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
174
Number of Tables & Figures
122
Customization Available
Yes, the report can be customized as per your need.
Global Micro-Location Technology Market Report Segments:
The global Micro-Location Technology market is segmented on the basis of:
Types
BLE, UWB, Wi-Fi, RFID
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail and Hospitality, Healthcare, Industrial, Transportation, Sports
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Cisco
- Aruba
- Humatics
- Estimote
- Ruckus
- Zebra
- CenTrak
- Ubisense
Highlights of The Micro-Location Technology Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- BLE
- UWB
- Wi-Fi
- RFID
- By Application:
- Retail and Hospitality
- Healthcare
- Industrial
- Transportation
- Sports
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Micro-Location Technology Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Micro-location technology is a way to track the movement of people and objects in real time. This information can be used to create maps or charts that show where people are located at any given time.
Some of the major players in the micro-location technology market are Cisco, Aruba, Humatics, Estimote, Ruckus, Zebra, CenTrak, Ubisense.
The micro-location technology market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Micro-Location Technology Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Micro-Location Technology Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Micro-Location Technology Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Micro-Location Technology Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Micro-Location Technology Market Size & Forecast, 2018-2028
4.5.1 Micro-Location Technology Market Size and Y-o-Y Growth
4.5.2 Micro-Location Technology Market Absolute $ Opportunity
Chapter 5 Global Micro-Location Technology Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Micro-Location Technology Market Size Forecast by Type
5.2.1 BLE
5.2.2 UWB
5.2.3 Wi-Fi
5.2.4 RFID
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Micro-Location Technology Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Micro-Location Technology Market Size Forecast by Applications
6.2.1 Retail and Hospitality
6.2.2 Healthcare
6.2.3 Industrial
6.2.4 Transportation
6.2.5 Sports
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Micro-Location Technology Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Micro-Location Technology Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Micro-Location Technology Analysis and Forecast
9.1 Introduction
9.2 North America Micro-Location Technology Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Micro-Location Technology Market Size Forecast by Type
9.6.1 BLE
9.6.2 UWB
9.6.3 Wi-Fi
9.6.4 RFID
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Micro-Location Technology Market Size Forecast by Applications
9.10.1 Retail and Hospitality
9.10.2 Healthcare
9.10.3 Industrial
9.10.4 Transportation
9.10.5 Sports
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Micro-Location Technology Analysis and Forecast
10.1 Introduction
10.2 Europe Micro-Location Technology Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Micro-Location Technology Market Size Forecast by Type
10.6.1 BLE
10.6.2 UWB
10.6.3 Wi-Fi
10.6.4 RFID
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Micro-Location Technology Market Size Forecast by Applications
10.10.1 Retail and Hospitality
10.10.2 Healthcare
10.10.3 Industrial
10.10.4 Transportation
10.10.5 Sports
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Micro-Location Technology Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Micro-Location Technology Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Micro-Location Technology Market Size Forecast by Type
11.6.1 BLE
11.6.2 UWB
11.6.3 Wi-Fi
11.6.4 RFID
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Micro-Location Technology Market Size Forecast by Applications
11.10.1 Retail and Hospitality
11.10.2 Healthcare
11.10.3 Industrial
11.10.4 Transportation
11.10.5 Sports
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Micro-Location Technology Analysis and Forecast
12.1 Introduction
12.2 Latin America Micro-Location Technology Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Micro-Location Technology Market Size Forecast by Type
12.6.1 BLE
12.6.2 UWB
12.6.3 Wi-Fi
12.6.4 RFID
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Micro-Location Technology Market Size Forecast by Applications
12.10.1 Retail and Hospitality
12.10.2 Healthcare
12.10.3 Industrial
12.10.4 Transportation
12.10.5 Sports
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Micro-Location Technology Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Micro-Location Technology Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Micro-Location Technology Market Size Forecast by Type
13.6.1 BLE
13.6.2 UWB
13.6.3 Wi-Fi
13.6.4 RFID
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Micro-Location Technology Market Size Forecast by Applications
13.10.1 Retail and Hospitality
13.10.2 Healthcare
13.10.3 Industrial
13.10.4 Transportation
13.10.5 Sports
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Micro-Location Technology Market: Competitive Dashboard
14.2 Global Micro-Location Technology Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Cisco
14.3.2 Aruba
14.3.3 Humatics
14.3.4 Estimote
14.3.5 Ruckus
14.3.6 Zebra
14.3.7 CenTrak
14.3.8 Ubisense
