Market Overview:
The global mixed reality market is expected to grow from USD 2.02 Billion in 2018 to USD 29.81 Billion by 2030, at a CAGR of 31.5% during the forecast period. The growth of the market can be attributed to the increasing demand for AR and VR applications in various industries, such as aerospace & defense, architecture, entertainment & gaming, medical, and others. Moreover, the growing demand for head-mounted displays (HMDs) is also contributing to the growth of this market.
Product Definition:
Mixed Reality (MR) is the combination of real and virtual worlds to create new environments and visualizations where physical and digital objects co-exist and interact in ways that are not possible in either reality alone. Mixed reality includes augmented reality (AR), which overlays digital information on the user's view of the real world, and virtual reality (VR), which creates a completely simulated environment.
Hardware:
Hardware is the physical devices and tools used to create a digital environment. The hardware can be divided into input devices, output devices, immersive displays & projection systems, and capture & storage devices. Hardware components such as sensors are increasingly being used in mixed reality applications for tracking the movements of users within a virtual space or real world.
Software:
Software is the invisible part of mixed reality. It's a set of rules and algorithms that allow the computer to communicate with the hardware. In other words, it's all about technology and tools used in creating virtual or real environments where users can interact with their surroundings using electronic devices such as headsets, gloves, and sensors.
The software enables devices to detect movements made by users in order to create an interactive experience for them.
Application Insights:
The entertainment and gaming segment dominated the global mixed reality market in terms of revenue share in 2017. The growth can be attributed to the increasing adoption of VR technology across video game consoles, smartphones and PC. Furthermore, a number of companies have announced their plans to introduce new Mixed Reality (MR) games for 2018-19 which is expected to drive the demand further. For instance, on October 4th 2018; Crytek announced that it will release its first MR game called "Crysis: Reborn" for Windows Mixed Reality headsets in early 2019.
The aerospace & defense application segment is projected to witness significant growth over the forecast period owing to rising adoption of MR technologies across aircraft cockpits, training simulators and military logistics applications among others. Several manufacturers including Microsoft Corporation; HTC Corporation; Samsung Electronics Co., Ltd.; Lenovo Group Ltd.; Asoftech Solutions Pvt. Ltd.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to early technology adoption by key industry players and increased focus on R&D activities. Europe accounted for a significant share of revenue in 2017 and is expected to grow at a steady CAGR from 2018 to 2030 due to increasing investments in mixed reality development by companies such as Google, Microsoft Corporation, Niantic Labs Inc., Improbable Ltd., AITec LLC, Ubitus Inc., among others. Asia Pacific also had a good showing with countries such as China and Japan contributing significantly towards regional growth.
Growth Factors:
- Increasing demand for AR and VR applications in various industries
- Growing demand for head-mounted displays (HMDs)
- Proliferation of low-cost HMDs
- Development of new and innovative Mixed Reality applications
- Rising number of Mixed Reality startups
Scope Of The Report
Report Attributes
Report Details
Report Title
Mixed Reality Market Research Report
By Type
Hardware, Software
By Application
Aerospace & Defense, Architecture, Entertainment & Gaming, Medical, Others
By Companies
HTC, Intel, Magic leap, Microsoft, Facebook, Eon Reality, Google, Samsung Electronics, Seiko Epson, Meta
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
199
Number of Tables & Figures
140
Customization Available
Yes, the report can be customized as per your need.
Global Mixed Reality Market Report Segments:
The global Mixed Reality market is segmented on the basis of:
Types
Hardware, Software
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Aerospace & Defense, Architecture, Entertainment & Gaming, Medical, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- HTC
- Intel
- Magic leap
- Microsoft
- Facebook
- Eon Reality
- Google
- Samsung Electronics
- Seiko Epson
- Meta
Highlights of The Mixed Reality Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Hardware
- Software
- By Application:
- Aerospace & Defense
- Architecture
- Entertainment & Gaming
- Medical
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mixed Reality Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mixed Reality is a technology that merges the real world with digital content. This allows users to interact with digital objects and environments in a way that feels like they are actually present within them. Mixed Reality can be used for gaming, education, and other applications.
Some of the key players operating in the mixed reality market are HTC, Intel, Magic leap, Microsoft, Facebook, Eon Reality, Google, Samsung Electronics, Seiko Epson, Meta.
The mixed reality market is expected to grow at a compound annual growth rate of 31.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mixed Reality Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mixed Reality Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mixed Reality Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mixed Reality Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mixed Reality Market Size & Forecast, 2018-2028
4.5.1 Mixed Reality Market Size and Y-o-Y Growth
4.5.2 Mixed Reality Market Absolute $ Opportunity
Chapter 5 Global Mixed Reality Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mixed Reality Market Size Forecast by Type
5.2.1 Hardware
5.2.2 Software
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mixed Reality Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mixed Reality Market Size Forecast by Applications
6.2.1 Aerospace & Defense
6.2.2 Architecture
6.2.3 Entertainment & Gaming
6.2.4 Medical
6.2.5 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mixed Reality Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mixed Reality Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mixed Reality Analysis and Forecast
9.1 Introduction
9.2 North America Mixed Reality Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mixed Reality Market Size Forecast by Type
9.6.1 Hardware
9.6.2 Software
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mixed Reality Market Size Forecast by Applications
9.10.1 Aerospace & Defense
9.10.2 Architecture
9.10.3 Entertainment & Gaming
9.10.4 Medical
9.10.5 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mixed Reality Analysis and Forecast
10.1 Introduction
10.2 Europe Mixed Reality Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mixed Reality Market Size Forecast by Type
10.6.1 Hardware
10.6.2 Software
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mixed Reality Market Size Forecast by Applications
10.10.1 Aerospace & Defense
10.10.2 Architecture
10.10.3 Entertainment & Gaming
10.10.4 Medical
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mixed Reality Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mixed Reality Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mixed Reality Market Size Forecast by Type
11.6.1 Hardware
11.6.2 Software
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mixed Reality Market Size Forecast by Applications
11.10.1 Aerospace & Defense
11.10.2 Architecture
11.10.3 Entertainment & Gaming
11.10.4 Medical
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mixed Reality Analysis and Forecast
12.1 Introduction
12.2 Latin America Mixed Reality Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mixed Reality Market Size Forecast by Type
12.6.1 Hardware
12.6.2 Software
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mixed Reality Market Size Forecast by Applications
12.10.1 Aerospace & Defense
12.10.2 Architecture
12.10.3 Entertainment & Gaming
12.10.4 Medical
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mixed Reality Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mixed Reality Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mixed Reality Market Size Forecast by Type
13.6.1 Hardware
13.6.2 Software
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mixed Reality Market Size Forecast by Applications
13.10.1 Aerospace & Defense
13.10.2 Architecture
13.10.3 Entertainment & Gaming
13.10.4 Medical
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mixed Reality Market: Competitive Dashboard
14.2 Global Mixed Reality Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 HTC
14.3.2 Intel
14.3.3 Magic leap
14.3.4 Microsoft
14.3.5 Facebook
14.3.6 Eon Reality
14.3.7 Google
14.3.8 Samsung Electronics
14.3.9 Seiko Epson
14.3.10 Meta
