Global Mobile Analytics Platform Market by Type (Cloud Based, On-Premise), By Application (Large Enterprises, SMEs) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global mobile analytics platform market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for mobile analytics platforms from large enterprises and SMEs. Additionally, the growing trend of BYOD (Bring Your Own Device) is also contributing to the growth of this market. North America is expected to lead the global mobile analytics platform market during the forecast period, followed by Europe and Asia Pacific. However, Latin America and Middle East & Africa are expected to experience high growth rates during the forecast period.



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Product Definition:

A mobile analytics platform is a software application that helps developers and marketers track user engagement and analyze data from their mobile apps. Mobile analytics platforms provide insights about how users interact with an app, including what screens they view, what buttons they tap, and how much time they spend using the app. Additionally, mobile analytics platforms can help identify errors or problems in an app’s design that may be causing users to abandon it. Marketers can use this information to improve the design of their apps and increase user engagement.

Cloud Based:

Cloud-based software is a type of software service that provides shared pooling of data and resources across multiple computers or devices connected through the internet. The cloud based services offer benefits such as on-demand availability of computing resources, easy accessibility from any device (such as mobile), real time analysis, and low cost storage.

On-Premise:

On-premise is a term used for software and services that are hosted on the customer's own equipment. This type of deployment involves installing the software directly on to an organization’s computers or servers, which can be owned by an individual, company or even a government department. The advantage of this approach is that there is full control over every aspect of the operation; however, this also means that any failure in one location will affect other locations as well.

Application Insights:

The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The adoption of mobile analytics platforms by large enterprises to improve customer engagement, operational efficiency and strategic decision-making is expected to drive the growth. Furthermore, growing demand for real-time visibility is encouraging larger organizations to adopt GMAP solutions.

The SMEs segment are expected to register the fastest CAGR over the forecast period owing to increasing penetration and adoption of mAps by small businesses as they can easily manage their data plans and deployment costs with cloud based or on-premise solutions at low cost as compared to LAPG. Growing awareness regarding advanced analytics capabilities offered through mobile applications will boost market growth further driving potential adopters into actionable decisions about which platform fits their business best while enabling them with a competitive advantage over rivals who are still deliberating about a purchase decision or have not yet started down that path at all.

Regional Analysis:

The market in Asia Pacific is expected to grow at the highest rate over the forecast period. The growth can be attributed to increasing adoption of analytics across various industries, such as retail, telecom and banking. Increasing investments by governments in developing countries are also contributing towards increased demand for mobile analytics solutions. For instance, China has launched a national initiative called “Internet Plus” which focuses on building strong infrastructure through digitization and innovation in technology hubs of Hebei province.

In addition to this, growing penetration of smartphones coupled with rising usage social media sites such as Facebook and Twitter among consumers is driving demand for online analytical processing (OLAP) platforms that enable real-time insights based on big data sets stored on cloud servers thus fueling growth in MEA region.

Growth Factors:

Increasing demand for mobile apps: The increasing demand for mobile apps is one of the primary growth drivers for the mobile analytics platform market. With the advent of smartphones and tablets, users are increasingly shifting to mobile devices to access information and applications. This is resulting in an increase in the number of app downloads and installations. Thus, businesses are looking for effective ways to measure user engagement and track conversions through their apps. This is where mobile analytics platforms come into play, as they help businesses understand how users interact with their apps, identify any problems or issues that need attention, and make changes accordingly to improve user experience.
Proliferation of big data: The proliferation of big data has led to a surge in the demand for advanced analytics solutions such as mobile analytics platforms. With organizations generating huge volumes of data every day, it has become imperative for them to adopt sophisticated analytical tools that can help them make better decisions based on insights derived from this data set. Mobile analytics platforms offer just that by helping businesses analyze customer behavior patterns across different channels (web/mobile/social media) and devices (smartphones/tablets). As a result, businesses are able to understand what works best for their customers and optimize their marketing strategies accordingly


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Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Analytics Platform Market Research Report
By Type
Cloud Based, On-Premise
By Application
Large Enterprises, SMEs
By Companies
Google, Adobe, Mixpanel, WebTrends, Smartlook, AT Internet, Matomo, Woopra, SAP Roambi, Flurry (Yahoo), Marchex, Amplitude, Leanplum, Crashlytics, Moat(Oracle), Localytics
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
137
Number of Tables & Figures
96
Customization Available
Yes, the report can be customized as per your need.

Global Mobile Analytics Platform Market Report Segments:
The global Mobile Analytics Platform market is segmented on the basis of:
Types
Cloud Based, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Google
Adobe
Mixpanel
WebTrends
Smartlook
AT Internet
Matomo
Woopra
SAP Roambi
Flurry (Yahoo)
Marchex
Amplitude
Leanplum
Crashlytics
Moat(Oracle)
Localytics



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Highlights of The Mobile Analytics Platform Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud Based
On-Premise
By Application:
Large Enterprises
SMEs
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Mobile Analytics Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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