Market Overview:
The global mobile CRM market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for mobility solutions and the growing trend of BYOD (Bring Your Own Device). Additionally, the rising adoption of cloud-based CRM solutions is also contributing to the growth of this market. However, data security concerns may restrain the growth of this market to some extent during the forecast period. On-premise mobile CRM solutions are expected to dominate this market during 2018–2030 owing to their high flexibility and customizability as compared with cloud-based mobile CRM solutions.
Product Definition:
Mobile CRM is the term used for customer relationship management software that can be accessed from a mobile device, such as a smartphone or tablet. Mobile CRM applications allow sales reps and other employees to access customer data and records while they are on the go, making it easier to stay connected with customers and keep track of interactions. The importance of Mobile CRM can be summed up in two words: convenience and efficiency. By having access to customer data wherever they are, sales reps can more easily stay on top of opportunities and follow up with customers in a timely manner. Additionally, mobile devices offer many features that can help sales reps manage their time more effectively, such as calendars and reminder functions.
On-premise:
On-premise CRM is software that is installed and used on the end user's computer, laptop or desktop. The software can be installed on a server or workstation that has an Internet connection. On-premise solutions are preferred by large organizations as they have high storage capacity for data security and privacy protection.
Cloud:
Cloud and it's usage in mobile CRM market is a technology that provides remote access to data and applications. It helps organizations to store, manage, deploy, run and scale applications on multiple devices simultaneously. Cloud computing offers shared resources that can be accessed by multiple users over the internet. The major advantage of cloud-based software is that there are no upfront costs for installation or licensing; instead, these services are pay-as-you-go or subscription based.
Application Insights:
The application segment is segregated into Banking, Financial Services, and Insurance (BFSI), government, retail, healthcare and manufacturing. In 2016, the BFSI sector dominated the global mobile CRM market with a revenue share of over 60%. The growth can be attributed to various factors such as increasing penetration of smartphones in emerging economies coupled with rising demand for M-banking solutions. Moreover, growing adoption of cloud-based CRM by banks to improve customer engagement is also expected to drive industry growth over the forecast period.
The banking segment has witnessed significant innovation in recent years owing to advancements in technology that have enabled customers easy access from their mobile phones or computers 24*7*365 days a year without any extra charges or logins required. This has led several banks across the world including Barclays Africa Limited (South Africa), Banco Santander (Brazil) S.A.
Regional Analysis:
The market in Asia Pacific is expected to grow at the highest rate over the forecast period. The growth can be attributed to increasing investments by companies for improving their customer experience and business results. Furthermore, growing penetration of smartphones and internet services has led to an increase in e-commerce activities across various industries, thereby driving demand for mobile CRM solutions.
North America dominated the global market with a revenue share of more than 35% in 2017 owing to early adoption of technologies among businesses coupled with high disposable income levels among customers. Moreover, presence of numerous technology giants such as IBM Corporation; Microsoft Corporation; Salesforce Inc.; Oracle Corporation; Google LLC has led North America region dominate the overall industry growth over last few years.
Growth Factors:
- Increased demand for CRM applications from small and medium businesses (SMBs) due to the growing need to manage customer relationships effectively.
- Proliferation of smartphones and tablets, which is driving the demand for mobile CRM applications.
- The increasing trend of BYOD (Bring Your Own Device) in organizations, which is facilitating the adoption of mobile CRM applications among employees.
- Rapid development in cloud-based technologies that is making it easier for companies to deploy mobile CRM applications without investing in additional infrastructure or software licenses. 5 Emerging markets such as India, China, and Brazil are expected to offer significant growth opportunities for the Mobile CRM market in coming years
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile CRM Market Research Report
By Type
On-premise, Cloud
By Application
BFSI, Government, Retail, Healthcare, Manufacturing, Other
By Companies
Salesforce.com, Zoho, IBM, Microsoft, Oracle, SAP SE, Sybase, Kony Solutions, Resco.net, Software AG, Repsly, Inc
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
216
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Mobile CRM Market Report Segments:
The global Mobile CRM market is segmented on the basis of:
Types
On-premise, Cloud
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Government, Retail, Healthcare, Manufacturing, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Salesforce.com
- Zoho
- IBM
- Microsoft
- Oracle
- SAP SE
- Sybase
- Kony Solutions
- Resco.net
- Software AG
- Repsly, Inc
Highlights of The Mobile CRM Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premise
- Cloud
- By Application:
- BFSI
- Government
- Retail
- Healthcare
- Manufacturing
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile CRM Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile CRM is a software application that helps businesses manage customer relationships and interactions through mobile devices. It allows customers to access their accounts, contact information, and other data from anywhere in the world. Mobile CRM can also help businesses track customer activity and trends on the go.
Some of the major companies in the mobile crm market are Salesforce.com, Zoho, IBM, Microsoft, Oracle, SAP SE, Sybase, Kony Solutions, Resco.net, Software AG, Repsly, Inc.
The mobile crm market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile CRM Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile CRM Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile CRM Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile CRM Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile CRM Market Size & Forecast, 2020-2028
4.5.1 Mobile CRM Market Size and Y-o-Y Growth
4.5.2 Mobile CRM Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 On-premise
5.2.2 Cloud
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Government
6.2.3 Retail
6.2.4 Healthcare
6.2.5 Manufacturing
6.2.6 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile CRM Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile CRM Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 On-premise
9.6.2 Cloud
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Government
9.10.3 Retail
9.10.4 Healthcare
9.10.5 Manufacturing
9.10.6 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 On-premise
10.6.2 Cloud
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Government
10.10.3 Retail
10.10.4 Healthcare
10.10.5 Manufacturing
10.10.6 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 On-premise
11.6.2 Cloud
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Government
11.10.3 Retail
11.10.4 Healthcare
11.10.5 Manufacturing
11.10.6 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 On-premise
12.6.2 Cloud
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Government
12.10.3 Retail
12.10.4 Healthcare
12.10.5 Manufacturing
12.10.6 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 On-premise
13.6.2 Cloud
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Government
13.10.3 Retail
13.10.4 Healthcare
13.10.5 Manufacturing
13.10.6 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile CRM Market: Competitive Dashboard
14.2 Global Mobile CRM Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Salesforce.com
14.3.2 Zoho
14.3.3 IBM
14.3.4 Microsoft
14.3.5 Oracle
14.3.6 SAP SE
14.3.7 Sybase
14.3.8 Kony Solutions
14.3.9 Resco.net
14.3.10 Software AG
14.3.11 Repsly, Inc
