Market Overview:
The global mobile email market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing use of smartphones and other mobile devices for accessing emails, rising demand for personalized and targeted email marketing campaigns, and growing adoption of cloud-based services. The global mobile email market is segmented on the basis of type, application, and region. On the basis of type, the market is divided into transactional email, acquisition email, retention email, and others. The transactional email segment accounted for the largest share in 2017 owing to its ability to drive customer engagement through automated messages triggered by specific actions such as purchase or login attempts. By application, personal applications held a larger share than business applications in 2017; however, business applications are expected to grow at a higher rate during the forecast period due to rising demand from small businesses for effective marketing solutions.
Product Definition:
A mobile email is an email that can be accessed from a mobile device, such as a smartphone or tablet. Mobile emails are designed to be easily readable on small screens, and they often include features that are not available in traditional web-based emails, such as the ability to view attachments. The importance of mobile email lies in its ability to provide users with access to their inboxes from anywhere at any time. This makes it possible for them to stay connected with their contacts even when they are away from their computers.
Transactional Email:
Transactional email is a service that enables mobile email users to transactional emails such as order confirmation, order cancellation, and purchase information. The mobile email industry has been witnessing significant growth over the past few years owing to increasing smartphone penetration across the globe. With growing smartphone usage, there is an increase in demand for various applications including mails which are used on a daily basis by people all around the world.
Acquisition Email:
Acquisition email is a technique used by marketers to collect emails of the users who have shown interest in their company's products and services. It helps companies to expand their customer base which eventually increases the company's revenues. The main objective of this type of marketing campaign is to increase product awareness, build brand image & trust, drive sales conversion rates & revenue growth and create long-term value for business.
Application Insights:
The business application segment accounted for the largest revenue share of over 70% in 2017. The growth is attributed to the increasing adoption of mobile devices by businesses across various industries, such as BFSI, retail and hospitality. Furthermore, an increase in the number of SMEs adopting mobile email services also contributes to a significant market share held by business applications.
The personal application segment is expected to grow at a CAGR exceeding 12% from 2018 to 2030 owing to increased usage by individuals for communication and entertainment purposes coupled with advanced security features offered through these apps. Moreover, companies are offering additional benefits such as free international roaming facilities on select smartphones along with premium data plans which further drives demand across all regions globally.
Regional Analysis:
The Asia Pacific region is expected to emerge as the fastest-growing market over the forecast period. The growth can be attributed to increasing smartphone penetration, rising disposable income of consumers and businesses, and advancements in internet infrastructure. Furthermore, countries such as India are focusing on developing their digital payment systems which will further boost mobile email usage across this region.
North America held a significant share in 2016 owing to high adoption rates of smartphones, along with an increase in wireless data consumption across this region. Moreover, companies are investing more money for acquiring new customers through mobile channels; hence driving regional growth. For instance; In January 2017 it was reported that AT&T Inc.; acquired Direct 2 You Corporation (D2Y) which provides location-based services for businesses via AT&T's network of wireless stores throughout U.S., Mexico and Canada for USDy4 billion (USD X per subscriber).
Growth Factors:
- Increasing smartphone penetration and usage across the globe
- Proliferation of low-cost smartphones and tablets
- Rapid adoption of 4G/LTE networks globally
- Emergence of new mobile email apps and services
- Growing demand for Bring Your Own Device (BYOD) policies in workplaces
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Email Market Research Report
By Type
Transactional Email, Acquisition Email, Retention Email
By Application
Personal, Business
By Companies
iContact, Constant Contact, MailChimp, Campaigner, GetResponse, AWeber, Pinpointe, Benchmark Email, VerticalResponse, Mad Mimi, Campaign Monitor, Zoho Campaigns, SendinBlue, Infusionsoft, HubSpot, Pardot, VerticalResponse (Deluxe)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
144
Number of Tables & Figures
101
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Email Market Report Segments:
The global Mobile Email market is segmented on the basis of:
Types
Transactional Email, Acquisition Email, Retention Email
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal, Business
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- iContact
- Constant Contact
- MailChimp
- Campaigner
- GetResponse
- AWeber
- Pinpointe
- Benchmark Email
- VerticalResponse
- Mad Mimi
- Campaign Monitor
- Zoho Campaigns
- SendinBlue
- Infusionsoft
- HubSpot
- Pardot
- VerticalResponse (Deluxe)
Highlights of The Mobile Email Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Transactional Email
- Acquisition Email
- Retention Email
- By Application:
- Personal
- Business
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Email Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile email is a type of electronic mail that can be accessed on a mobile device.
Some of the major companies in the mobile email market are iContact, Constant Contact, MailChimp, Campaigner, GetResponse, AWeber, Pinpointe, Benchmark Email, VerticalResponse, Mad Mimi, Campaign Monitor, Zoho Campaigns, SendinBlue, Infusionsoft, HubSpot, Pardot, VerticalResponse (Deluxe).
The mobile email market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Email Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile Email Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile Email Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile Email Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile Email Market Size & Forecast, 2020-2028
4.5.1 Mobile Email Market Size and Y-o-Y Growth
4.5.2 Mobile Email Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Transactional Email
5.2.2 Acquisition Email
5.2.3 Retention Email
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Personal
6.2.2 Business
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile Email Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile Email Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Transactional Email
9.6.2 Acquisition Email
9.6.3 Retention Email
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Personal
9.10.2 Business
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Transactional Email
10.6.2 Acquisition Email
10.6.3 Retention Email
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Personal
10.10.2 Business
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Transactional Email
11.6.2 Acquisition Email
11.6.3 Retention Email
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Personal
11.10.2 Business
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Transactional Email
12.6.2 Acquisition Email
12.6.3 Retention Email
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Personal
12.10.2 Business
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Transactional Email
13.6.2 Acquisition Email
13.6.3 Retention Email
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Personal
13.10.2 Business
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile Email Market: Competitive Dashboard
14.2 Global Mobile Email Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 iContact
14.3.2 Constant Contact
14.3.3 MailChimp
14.3.4 Campaigner
14.3.5 GetResponse
14.3.6 AWeber
14.3.7 Pinpointe
14.3.8 Benchmark Email
14.3.9 VerticalResponse
14.3.10 Mad Mimi
14.3.11 Campaign Monitor
14.3.12 Zoho Campaigns
14.3.13 SendinBlue
14.3.14 Infusionsoft
14.3.15 HubSpot
14.3.16 Pardot
14.3.17 VerticalResponse (Deluxe)
