Market Overview:
The global mobile games APP market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for mobile games across different regions and the growing trend of in-app purchases. In terms of type, the global mobile games APP market is segmented into iOS, Android, and others. The Android segment is expected to hold a major share of the global mobile games APP market during the forecast period owing to its large user base and easy availability on devices such as smartphones and tablets. In terms of application, the global mobile games APP market is divided into mobiles phones and tablets. Mobiles phones are further sub-segmented into smart phones and feature phones. Tablets are sub-segmented into slate tablets and convertible tablets.
Product Definition:
Mobile Games APP is an app that allows users to play games on their mobile devices. This type of app is important because it provides a way for people to have fun and pass the time. Mobile Games APP can also help improve hand-eye coordination and problem-solving skills.
IOS:
IOS is a mobile operating system developed by Apple Inc. for its series of smartphones and tablets. It is a closed-source software, which means that although the source code is available to the public, no one else other than Apple can modify it. The first IOS version was released in 2007 for the iPhone; since then it has been used on various devices including iPad, iPod touch and many others.
Android:
Android is a mobile operating system developed by Google, based on the Linux kernel. It is an open source software platform that provides support to run applications for mobile devices such as smartphones and tablets. The first Android-powered device was released in 2008; it was called HTC Dream (G1) and it was co-developed by Google and Taiwan’s HTC Corporation. Since then, many companies have launched Android-based smartphones globally including Samsung Electronics Co., Ltd., LG Electronics Inc.
Application Insights:
The mobile phones segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to the increasing usage of smartphones and tablets across the globe. Moreover, introduction of new technologies such as augmented reality games is expected to drive this application further. On the other hand, tablet based games are anticipated to witness significant growth over the forecast period owing to their larger screen size and interactive nature. This has ledto an increase in demand for tabelt devices that run these games which is also likely to contribute towards market growth during future years.
The others segment includes online gaming applications and social network apps among others things which do not fit into any other category.
Regional Analysis:
Asia Pacific dominated the global market in 2017. The region is expected to maintain its dominance over the forecast period as well. This can be attributed to increasing smartphone penetration, availability of low-cost devices and enhanced network coverage across countries such as India, China, and Japan. Moreover, rising popularity of online games on social media platforms has been driving demand for mobile games in this region. For instance, popular Japanese game company GungHo Online Entertainment Inc., announced that Lineage II had attracted more than 60 million players worldwide since its launch in 2004 until 2014 when it was decommissioned from active service; therefore making it one of the most played MMORPGs ever made (MMO stands for massively multiplayer online role-playing game). Such statistics are further fueling growth prospects for regional market players operating in Asia Pacific to develop new gaming concepts or enhance existing ones by incorporating innovative features based on player feedbacks or other external factors impacting overall gameplay experience.
Growth Factors:
- Increasing demand for mobile games: According to a study by Newzoo, the global market for mobile games is expected to grow from .1 billion in 2017 to .5 billion by 2021, representing a compound annual growth rate (CAGR) of 11.3%. This increasing demand is being driven by the continued growth of smartphone ownership and usage, as well as the increasing availability of affordable data plans.
- Proliferation of new gaming genres and platforms: In addition to traditional genres such as puzzle, strategy, and action/adventure games, there has been an explosion in new gaming genres in recent years such as battle royale (e.g., Fortnite), multiplayer online battle arena (MOBA) (e.g., League of Legends), and augmented reality/virtual reality (AR/VR) games (e.g., Pokémon GO). This proliferation is being driven by advances in technology that are making it easier for developers to create new types of games that can be played on smartphones and other devices.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Games APP Market Research Report
By Type
IOS, Android, Others
By Application
Mobile Phones, Tabelt
By Companies
Tencent, Electronic Arts, Activision Blizzard, Nintendo, Ubisoft, Zynga
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
123
Number of Tables & Figures
87
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Games APP Market Report Segments:
The global Mobile Games APP market is segmented on the basis of:
Types
IOS, Android, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Mobile Phones, Tabelt
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Tencent
- Electronic Arts
- Activision Blizzard
- Nintendo
- Ubisoft
- Zynga
Highlights of The Mobile Games APP Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- IOS
- Android
- Others
- By Application:
- Mobile Phones
- Tabelt
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Games APP Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile Games APP is an application that can be downloaded onto a mobile phone to play games.
Some of the key players operating in the mobile games app market are Tencent, Electronic Arts, Activision Blizzard, Nintendo, Ubisoft, Zynga.
The mobile games app market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Games APP Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Mobile Games APP Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Mobile Games APP Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Mobile Games APP Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Mobile Games APP Market Size & Forecast, 2018-2028 4.5.1 Mobile Games APP Market Size and Y-o-Y Growth 4.5.2 Mobile Games APP Market Absolute $ Opportunity
Chapter 5 Global Mobile Games APP Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mobile Games APP Market Size Forecast by Type
5.2.1 IOS
5.2.2 Android
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mobile Games APP Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mobile Games APP Market Size Forecast by Applications
6.2.1 Mobile Phones
6.2.2 Tabelt
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile Games APP Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile Games APP Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mobile Games APP Analysis and Forecast
9.1 Introduction
9.2 North America Mobile Games APP Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mobile Games APP Market Size Forecast by Type
9.6.1 IOS
9.6.2 Android
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mobile Games APP Market Size Forecast by Applications
9.10.1 Mobile Phones
9.10.2 Tabelt
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mobile Games APP Analysis and Forecast
10.1 Introduction
10.2 Europe Mobile Games APP Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mobile Games APP Market Size Forecast by Type
10.6.1 IOS
10.6.2 Android
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mobile Games APP Market Size Forecast by Applications
10.10.1 Mobile Phones
10.10.2 Tabelt
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mobile Games APP Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mobile Games APP Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mobile Games APP Market Size Forecast by Type
11.6.1 IOS
11.6.2 Android
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mobile Games APP Market Size Forecast by Applications
11.10.1 Mobile Phones
11.10.2 Tabelt
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mobile Games APP Analysis and Forecast
12.1 Introduction
12.2 Latin America Mobile Games APP Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mobile Games APP Market Size Forecast by Type
12.6.1 IOS
12.6.2 Android
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mobile Games APP Market Size Forecast by Applications
12.10.1 Mobile Phones
12.10.2 Tabelt
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mobile Games APP Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mobile Games APP Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mobile Games APP Market Size Forecast by Type
13.6.1 IOS
13.6.2 Android
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mobile Games APP Market Size Forecast by Applications
13.10.1 Mobile Phones
13.10.2 Tabelt
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile Games APP Market: Competitive Dashboard
14.2 Global Mobile Games APP Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Tencent
14.3.2 Electronic Arts
14.3.3 Activision Blizzard
14.3.4 Nintendo
14.3.5 Ubisoft
14.3.6 Zynga