Market Overview:
The global mobile phone operating system market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for smartphones and tablets across the globe. In addition, the growing trend of Bring Your Own Device (BYOD) is also contributing to the growth of this market. BYOD refers to employees using their personal devices for work-related purposes. Based on type, the global mobile phone operating system market can be segmented into iOS and Android. Android dominates this market with a share of more than 90%. This dominance is mainly due to its open source nature which allows manufacturers and developers to customize it as per their needs. Based on application, cell phones account for majority of the demand in this market followed by tablets.
Product Definition:
A mobile phone operating system (OS) is an OS designed for use on a mobile device, such as a smartphone or tablet. Mobile operating systems are typically touchscreen-based and allow users to interact with their devices through gestures and taps rather than using a keyboard and mouse.
Mobile phone operating systems are important because they provide the underlying functionality for the apps that run on mobile devices. They also control how data is accessed and shared, as well as how security features work on the device.
IOS:
IOS is a software platform that enables Apple Inc. to provide its customers applications, games, e-books, music and other digital media files in the form of apps which are downloaded on to the smartphone or tablet device. The growth factor for IOS is increasing adoption of smartphones and tablets coupled with growing internet usage by people around the world.
Based on Android:
Based on Android is a system software which is used in mobile phone operating systems. It's an open source code, based on Google’s Android operating system. Based on Android can be used for various devices like tablets, smartphones or even smartwatches. The major advantage of using Based On android it provides the flexibility to change the appearance and also allows customization of smartphone applications as per user requirements which was not possible with standard android OSes.
Application Insights:
Based on application, the global mobile phone operating system market has been segmented into cell phones, tablet and others. Cell phones held the largest market share in 2017 and are expected to maintain their dominance over the forecast period. The increasing use of smartphones is driving this growth. A large number of users prefer using cell phones as their primary device and purchase additional accessories such as tablets only for leisure purposes or when required by work or study. This trend is likely to continue over the forecast period thereby benefitting OS vendors such as Apple Inc., Google LLC, Microsoft Corporation and Samsung Electronics Co., Ltd.
Regional Analysis:
Asia Pacific is expected to be the fastest-growing region over the forecast period. The growth can be attributed to increasing smartphone penetration in this region. According to GSMA, it was estimated that there were 1.9 billion mobile subscriptions in Asia Pacific and this number is anticipated to reach 2.7 billion by 2025 (GSMA, 2017). Furthermore, growing demand for smartphones with advanced features such as high-speed data connectivity and large display screens has been driving regional market growth over the past few years (Kumar & Thakur, 2016).
The Latin American market also presents significant opportunities for OS vendors due to increasing smartphone adoption rates in countries such as Brazil and Mexico (Gigliotti & Sampaio Jr., 2015; GSMA, 2017).
Growth Factors:
- Increasing demand for smartphones: The global smartphone market is expected to grow at a CAGR of around 14% during the forecast period. This growth can be attributed to the increasing demand for smartphones, especially in developing countries.
- Rising number of mobile phone users: The number of mobile phone users is estimated to reach 5 billion by 2020, owing to the increasing population and rising penetration of smartphones across the globe.
- Proliferation of 4G networks: 4G networks are expected to play a major role in driving the growth of the mobile phone operating system market during the forecast period. They offer high-speed data connectivity and enable smooth streaming of videos and other multimedia content on devices such as smartphones and tablets.
- Emergence of new players: A number of new players, including Xiaomi, OnePlus, and LeEco, are expected to enter into this market over the next few years, which will intensify competition among existing players and help drive innovation in this domain .
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Phone Operating System Market Research Report
By Type
IOS, Based on Android
By Application
Cell Phone, Tablet
By Companies
Apple, Google, Huawei, Meizu, Xiaomi, Microsoft, Vivo, BlackBerry Limited, Nokia Corporation, Nubia, OnePlus, OPPO
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
207
Number of Tables & Figures
145
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Phone Operating System Market Report Segments:
The global Mobile Phone Operating System market is segmented on the basis of:
Types
IOS, Based on Android
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Cell Phone, Tablet
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Apple
- Google
- Huawei
- Meizu
- Xiaomi
- Microsoft
- Vivo
- BlackBerry Limited
- Nokia Corporation
- Nubia
- OnePlus
- OPPO
Highlights of The Mobile Phone Operating System Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- IOS
- Based on Android
- By Application:
- Cell Phone
- Tablet
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Phone Operating System Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A mobile phone operating system (OS) is the software that controls the basic operations of a mobile phone. It includes the applications and features that allow users to interact with their phones, as well as settings and security measures for protecting personal information.
Some of the key players operating in the mobile phone operating system market are Apple, Google, Huawei, Meizu, Xiaomi, Microsoft, Vivo, BlackBerry Limited, Nokia Corporation, Nubia, OnePlus, OPPO.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Phone Operating System Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile Phone Operating System Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile Phone Operating System Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile Phone Operating System Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile Phone Operating System Market Size & Forecast, 2018-2028
4.5.1 Mobile Phone Operating System Market Size and Y-o-Y Growth
4.5.2 Mobile Phone Operating System Market Absolute $ Opportunity
Chapter 5 Global Mobile Phone Operating System Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mobile Phone Operating System Market Size Forecast by Type
5.2.1 IOS
5.2.2 Based on Android
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mobile Phone Operating System Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mobile Phone Operating System Market Size Forecast by Applications
6.2.1 Cell Phone
6.2.2 Tablet
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile Phone Operating System Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile Phone Operating System Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mobile Phone Operating System Analysis and Forecast
9.1 Introduction
9.2 North America Mobile Phone Operating System Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mobile Phone Operating System Market Size Forecast by Type
9.6.1 IOS
9.6.2 Based on Android
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mobile Phone Operating System Market Size Forecast by Applications
9.10.1 Cell Phone
9.10.2 Tablet
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mobile Phone Operating System Analysis and Forecast
10.1 Introduction
10.2 Europe Mobile Phone Operating System Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mobile Phone Operating System Market Size Forecast by Type
10.6.1 IOS
10.6.2 Based on Android
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mobile Phone Operating System Market Size Forecast by Applications
10.10.1 Cell Phone
10.10.2 Tablet
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mobile Phone Operating System Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mobile Phone Operating System Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mobile Phone Operating System Market Size Forecast by Type
11.6.1 IOS
11.6.2 Based on Android
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mobile Phone Operating System Market Size Forecast by Applications
11.10.1 Cell Phone
11.10.2 Tablet
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mobile Phone Operating System Analysis and Forecast
12.1 Introduction
12.2 Latin America Mobile Phone Operating System Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mobile Phone Operating System Market Size Forecast by Type
12.6.1 IOS
12.6.2 Based on Android
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mobile Phone Operating System Market Size Forecast by Applications
12.10.1 Cell Phone
12.10.2 Tablet
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mobile Phone Operating System Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mobile Phone Operating System Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mobile Phone Operating System Market Size Forecast by Type
13.6.1 IOS
13.6.2 Based on Android
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mobile Phone Operating System Market Size Forecast by Applications
13.10.1 Cell Phone
13.10.2 Tablet
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile Phone Operating System Market: Competitive Dashboard
14.2 Global Mobile Phone Operating System Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Apple
14.3.2 Google
14.3.3 Huawei
14.3.4 Meizu
14.3.5 Xiaomi
14.3.6 Microsoft
14.3.7 Vivo
14.3.8 BlackBerry Limited
14.3.9 Nokia Corporation
14.3.10 Nubia
14.3.11 OnePlus
14.3.12 OPPO
