Global Mobile Value-Added Services Market by Type (SMS, MMS, Mobile Money, Mobile Infotainment, Others), By Application (Personal Use, Commercial Use) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global mobile value-added services market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for mobile content and applications, rising number of smartphone users, and growing penetration of 4G and 5G networks. In terms of type, the SMS segment is expected to hold the largest share in the global mobile value-added services market during the forecast period. This can be attributed to its low cost as compared to other types of value-added services such as MMS and mobile money. In terms of application, personal use is expected to account for a larger share than commercial use in the global mobile value-added services market during the forecast period.



Get Free Sample Report

Product Definition:

Mobile Value-Added Services (MVAS) are services that supplement or enhance the functionality of mobile devices. MVAS can include features such as music downloads, ringtones, games, and other applications.

The importance of MVAS lies in their ability to provide added value to users' mobile experiences. This can result in increased engagement with content and services, as well as increased spending on these services. In addition, MVAS can help operators differentiate their offerings from those of competitors and drive revenue growth.

SMS:

SMS is short for Short Message Service. It is a text-based virtual service that allows two way communication between mobile phone numbers by using shortcodes or messages. SMS can be used to send information, make requests, and give commands from one mobile to another. The service has been around for ages; however, its usage has increased over the past few years due to the widespread use of cell phones worldwide and their ability to access the internet which further enables them to send and receive SMSs with ease.

MMS:

MMS is a short way of saying multimedia message service. It is used in mobile value-added services such as video, audio, picture messages or MMS. These are sent by cell phone to another cell phone or received by the computer with the help of special software which can open these files in many image formats including gif, jpg and bmp.

Application Insights:

The commercial use segment dominated the global market in 2017. The growth of this segment can be attributed to the increasing adoption of value-added services by mobile operators and enterprises for various applications, such as corporate communications, business-to-business transactions and customer engagement. Furthermore, the commercial use VAS also includes location-based services (LBS) that enable enterprises to engage customers through push messages or alerts about products/services related to their interests.

The personal use VAS segment is expected to witness significant growth over the forecast period owing to increased usage of value-added services by individuals for messaging/calling relatives across countries and continents as well as sending short text messages across networks. Moreover, consumers are using these services for entertainment purposes such as listening music or watching videos on their mobile phones. Additionally, consumers are also using these service providers for navigation applications that provide turn-by waypoints along with estimated time of arrival (ETA).

Regional Analysis:

Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period. The growth can be attributed to increasing smartphone penetration, rising adoption of mobile commerce, and advancements in network technologies. Moreover, growing number of service providers offering MVS services in this region is also anticipated to drive industry expansion.

North America held a significant share in the global market owing to high disposable income and improved network infrastructure. However, U.S.

Growth Factors:

Increasing demand for mobile content and applications: The increasing demand for mobile content and applications is one of the key growth drivers for the global MVAS market. This is because users are looking to avail innovative and customized services that offer them a better user experience.
Proliferation of 4G networks: The proliferation of 4G networks is another major growth driver for the MVAS market, as it offers high-speed data connectivity, which in turn helps in enhancing user experience.
Rising number of smartphone users: The rising number of smartphone users is also fueling the growth of the MVAS market, as smartphones provide an easy platform to access various types of content and applications.
Growing trend of m-commerce: Another key factor driving the growth of MVAS market is the growing trendof m-commerce, which refers to buying and selling goods or services through mobile devices such as smartphones or tablets .Thisis becausem-commerce offers several advantages over traditional commerce such as convenienceand easeofuse .Thus, it provides a convenient platformfor customers to purchase products or services onthe go .


Get Free Sample Report
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Value-Added Services Market Research Report
By Type
SMS, MMS, Mobile Money, Mobile Infotainment, Others
By Application
Personal Use, Commercial Use
By Companies
America Movil, AT&T, Sangoma Technologies, BlackBerry, CanvasM Technology, InMobi, One97 Communications, OnMobile Global Ltd, Astute Systems, Value First Digital Media Pvt. Ltd
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
242
Number of Tables & Figures
170
Customization Available
Yes, the report can be customized as per your need.

Global Mobile Value-Added Services Market Report Segments:
The global Mobile Value-Added Services market is segmented on the basis of:
Types
SMS, MMS, Mobile Money, Mobile Infotainment, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal Use, Commercial Use
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
America Movil
AT&T
Sangoma Technologies
BlackBerry
CanvasM Technology
InMobi
One97 Communications
OnMobile Global Ltd
Astute Systems
Value First Digital Media Pvt. Ltd



Get Free Sample Report

Highlights of The Mobile Value-Added Services Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
SMS
MMS
Mobile Money
Mobile Infotainment
Others
By Application:
Personal Use
Commercial Use
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Mobile Value-Added Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

Frequently Asked Questions?