Global Mobile Value Added Services (MVAS) Market by Type (SMS Service, Multimedia Information Service, Mobile Money, Mobile Infotainment, Others), By Application (Enterprise, Personal) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global mobile value added services (MVAS) market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for innovative and convenient mobile services among consumers and businesses alike. In addition, the proliferation of smartphones and other connected devices is also contributing to the growth of this market. The SMS service segment is expected to account for the largest share of the global MVAS market in 2018, followed by multimedia information service and mobile money. However, the mobile infotainment segment is projected to grow at the highest CAGR during the forecast period. This can be attributed to its growing popularity among consumers as it offers a wide range of content such as music, videos, games, etc., which can be accessed on-the-go. Regionally, North America accounted for majority share of MVAS revenue in 2017; however Asia Pacific is projectedto register highest CAGR over next few years owing rapid adoption rateof smartphonesand other connected devicesin countries such as Chinaand India .



Get Free Sample Report

Product Definition:

Mobile Value Added Services (MVAS) are services that supplement or enhance the functionality of a mobile device. These services can include anything from games and entertainment to productivity tools and business applications. The importance of MVAS lies in their ability to provide added value to users, making their mobile experience more valuable and useful. This can encourage users to spend more time on their devices, which can result in increased engagement with advertisers and other businesses. Additionally, MVAS can help operators monetize their networks by providing new sources of revenue beyond traditional voice and data service plans.

SMS Service:

SMS (Short Message Service) is a text messaging service. It enables two way communication between mobile phone numbers and the users’ registered with that particular service provider. SMS allows the user to receive alerts, updates, and notifications regarding various services such as flight booking confirmations, hotel bookings, etc., from any number of people. Moreoveradays many companies use SMS as their preferred mode of customer engagement for promoting their products and services among customers in a quick and cost-effective manner.

Multimedia Information Service:

Multimedia information service is a set of protocols and services that provide content, location, and other useful data to mobile subscribers. It enables the delivery of location-based services (LBS) such as emergency call functions, navigation assistance, and traffic condition reports along with multimedia messages.

Application Insights:

The enterprise application segment accounted for the largest revenue share of over 60% in 2017. The growth is attributed to the increasing adoption of mobile value added services by enterprises to enhance their customer experience and improve employee productivity. For instance, E-mails enable users to access their accounts from anywhere, as they are automatically delivered through a user¢â‚¬â„¢s device mailbox. Similarly, MMS enables companies to send messages directly from one device without going through a server which improves communication between employees and customers.

Enterprises are also making use of VAS platforms that offer real-time information about products such as inventory or sales statistics which help them improve business operations leading to improved profitability margins for firms across all industries worldwide.

Regional Analysis:

Asia Pacific is expected to emerge as the fastest-growing region over the forecast period. The growth can be attributed to increasing smartphone penetration, rising disposable income of consumers and rapid urbanization in developing economies such as India and China. In addition, MVAS are increasingly being used for mobile banking applications thereby driving regional market growth.

North America is estimated to account for a significant revenue share by 2030 owing to early adoption of value added services on smartphones coupled with high usage rates of internet services on these devices. Moreover, growing demand for cloud-based solutions among enterprises in this region will drive regional market development over the forecast period. Latin America also presents considerable opportunities due to increasing smartphone penetration levels coupled with government initiatives aimed at promoting financial inclusion & literacy rate amongst citizens using mobile money platforms such as M-Pesa or Airtel Money etc.

Growth Factors:

Increasing demand for mobile content and applications: The increasing demand for mobile content and applications is one of the key growth drivers for the MVAS market. This is because users are looking to avail innovative and customized services that can add value to their overall mobile experience.
Proliferation of 4G networks: The proliferation of 4G networks is another major growth driver for the MVAS market, as it enables high-speed data access and supports a wide range of multimedia services. This is likely to boost user adoption of MVAS in the coming years.
Rising number of smartphone users: A growing number of smartphone users presents a huge opportunity for players in the MVAS market, as this segment represents a major consumer base that is increasingly spending on various types of digital content and services.
Emergence of new business models: The emergence of new business models such as freemium, subscription, pay-per-use, etc., has helped fuel growth in the MVAS market by providing more choices to consumers and generating higher revenue opportunities for service providers/marketers/developers alike .  5) Growing penetration rates across developing countries: Rising penetration rates across developing countries are providing immense potentialgrowth opportunitiesfor playersin themVASmarketas these regions offer vast untapped markets with burgeoning subscriber bases


Get Free Sample Report
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Value Added Services (MVAS) Market Research Report
By Type
SMS Service, Multimedia Information Service, Mobile Money, Mobile Infotainment, Others
By Application
Enterprise, Personal
By Companies
AT&T, Apple, Google, Vodafone, Mahindra Comviva, Inmobi, Onmobile Global, Comverse, Kongzhong
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
147
Number of Tables & Figures
103
Customization Available
Yes, the report can be customized as per your need.

Global Mobile Value Added Services (MVAS) Market Report Segments:
The global Mobile Value Added Services (MVAS) market is segmented on the basis of:
Types
SMS Service, Multimedia Information Service, Mobile Money, Mobile Infotainment, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Enterprise, Personal
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
AT&T
Apple
Google
Vodafone
Mahindra Comviva
Inmobi
Onmobile Global
Comverse
Kongzhong



Get Free Sample Report

Highlights of The Mobile Value Added Services (MVAS) Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
SMS Service
Multimedia Information Service
Mobile Money
Mobile Infotainment
Others
By Application:
Enterprise
Personal
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Mobile Value Added Services (MVAS) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

Frequently Asked Questions?