Global Mobile Value Added Services（MVAS） Market by Type (SMS, MMS, Mobile Money, Mobile Infotainment, Others), By Application (Personal Use, Commercial Use) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global mobile value added services (MVAS) market is expected to grow at a CAGR of 10.5% from 2018 to 2030. The growth in the MVAS market can be attributed to the increasing demand for mobile content and applications, rising number of smartphone users, and growing penetration of 4G/LTE networks. In terms of type, the SMS segment is expected to hold the largest share of the MVAS market during the forecast period. However, MMS is projected to grow at a higher CAGR than SMS during the forecast period. In terms of application, personal use is expected to account for a larger share of the MVAS market than commercial use duringthe forecast period.



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Product Definition:

Mobile Value Added Services (MVAS) are services that supplement or enhance the features and functionality of mobile devices. They can include anything from ringtones and wallpapers to more advanced services such as mobile banking, gaming, and music streaming.

The importance of MVAS lies in their ability to provide added value for users while also generating revenue for service providers. By offering a wide range of compelling MVAS options, providers can attract new customers while also retaining existing ones. In addition, MVAS can help generate additional revenue through increased data usage by users.

SMS:

SMS is short for Short Message Service. It is a text messaging service that allows two way communication between mobile phone numbers. The service also supports non-mobile phones via SMS gateway. Text messages can be sent and received in the format of plain text or rich text (with embedded images, videos, etc.). Rich Text messages (RTMS) have a larger character limit than standard texts and enable users to include more details about the subject matter without making a long message span.

MMS:

MMS is a short for multimedia messaging service. It was initially designed for use in cellular phones but has since been expanded to cover several other platforms such as PDAs, tablets and even smartwatches. The basic function of MMS is to allow users to exchange text messages along with images and videos.

Application Insights:

The commercial use segment dominated the global market in 2017. The growth of this segment can be attributed to the increasing adoption of smartphones and other mobile devices for various purposes, including communication, entertainment, gaming and business applications. Moreover, a growing number of BFSI enterprises is also expected to contribute towards the growth of this segment over the forecast period.

Personal use accounted for more than 60% share in 2017 owing to rising usage rates among individuals across geographies for communication purposes such as sending text messages (SMS), multimedia messages (MMS) and making calls over 3G/4G network. Furthermore, MVAS providers are focusing on providing innovative offerings that cater to individual needs and preferences while ensuring better financial management practices among consumers at an affordable cost. Such factors are expected drive industry expansion over the coming years.

Regional Analysis:

The Asia Pacific region dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The growth can be attributed to increasing smartphone penetration, rising disposable income of consumers, and improving network infrastructure. Moreover, growing adoption of cloud-based services is anticipated to drive demand for mobile value added services in this region.

North America held a significant share owing to high usage of social media platforms such as Facebook Messenger, WhatsApp, WeChat & Line among others for communication purposes. Furthermore, presence of prominent service providers such as AT&T Inc.; T-Mobile US Inc.; and Sprint Corporation has led the regional market growth. Increasing investments by these companies are also expected to boost industry expansion over the next eight years or so.

Latin America has also contributed significantly towards industry expansion on account with increasing disposable income coupled with rising smartphone penetration rates across countries such as Brazil.

Growth Factors:

Increasing demand for mobile content:
Rising number of smartphone users:
75 billion by 2020, according to a study by Cisco Systems Inc. This would create a large potential user base for MVAS providers worldwide. Moreover, with an increasing number of people using their smartphones for activities such as online banking and shopping, there is a greater need for secure mobile payment solutions which MVAS providers can offer.


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Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Value Added Services（MVAS） Market Research Report
By Type
SMS, MMS, Mobile Money, Mobile Infotainment, Others
By Application
Personal Use, Commercial Use
By Companies
AT&T, Verizon, China Mobile, NTT, Deutsche Telekom, China Telecom, Telefonica, Softbank, Vodafone, Orange
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
150
Number of Tables & Figures
105
Customization Available
Yes, the report can be customized as per your need.

Global Mobile Value Added Services（MVAS） Market Report Segments:
The global Mobile Value Added Services（MVAS） market is segmented on the basis of:
Types
SMS, MMS, Mobile Money, Mobile Infotainment, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal Use, Commercial Use
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
AT&T
Verizon
China Mobile
NTT
Deutsche Telekom
China Telecom
Telefonica
Softbank
Vodafone
Orange



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Highlights of The Mobile Value Added Services（MVAS） Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
SMS
MMS
Mobile Money
Mobile Infotainment
Others
By Application:
Personal Use
Commercial Use
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Mobile Value Added Services（MVAS） Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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