Market Overview:
The global mobile VAS 3G applications market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for mobile VAS 3G applications across different industry verticals, such as BFSI, education, government, media & entertainment, retail and others. Additionally, the growing penetration of smartphones and rising internet connectivity are also contributing to the growth of this market. Based on type, the global mobile VAS 3G applications market is segmented into basic equipment, software and services. The basic equipment segment is further sub-segmented into handsets/terminals and modems/dongles. The software segment is further sub-segmented into content provisioning platforms (CPPs), application stores (APSs) and other software solutions (OSSs). Services include managed services and professional services segments. Based on application type, the global mobile VAS 3G applications market is divided into BFSI sector; education sector; government sector; media & entertainment sector; retail sector; transportation & logistics sector; healthcaresectorand others sectors including agriculture& forestryand energy& utilitiessector .
Product Definition:
Mobile VAS 3G Applications refers to the various services and applications that can be accessed via a mobile phone or device. These applications can include things like music, games, news, sports, weather, and more. The importance of Mobile VAS 3G Applications lies in the fact that they provide users with a wealth of options for using their phones and devices to access information and entertainment. Additionally, these applications often make use of features offered by 3G networks, such as high-speed data connections and multimedia support. This allows users to enjoy an enhanced experience when using these applications.
Basic Equipment:
Basic equipment is the most basic requirement for mobile value-added services market. It includes GSM/GPRS, EDGE, WCDMA and CDMA technology. The growth factor in mobile VAS 3G applications market is due to the increase in demand of data services such as internet browsing, video streaming and IPTV along with other value-added services which are driving the overall revenue generation in this sector.
Software and Services:
Software and Services are used in Mobile Voice-based Application (MVAS) 3G. It helps to manage the voice traffic over telecom networks. Software is used for managing services, such as call routing, service activation/deactivation, etc., while software & services play a vital role in providing quality of experience (QoS).
Software and Services enable smooth communication between end-users and operators; whereas poor network conditions impact the user experience directly.
Application Insights:
The retail segment accounted for the largest revenue share in 2016 and is expected to continue its dominance over the forecast period. The growing e-commerce industry has created a need for global mobile VAS 3G applications, which can be used to manage inventory across stores, track sales across different channels and improve customer experience by enhancing communication between store locations.
The BFSI sector is expected to emerge as one of the fastest-growing segments over the forecast period owing to increasing penetration of M2M technologies in banking and financial services sectors. Increasing usage of smartphones has created a need for apps that enable customers with easy access to their accounts information from remote locations or when they are not connected to any network.
Regional Analysis:
Asia Pacific is expected to emerge as the fastest-growing region over the forecast period. The growth can be attributed to increasing smartphone penetration and rising demand for data services on mobile devices. Moreover, growing investments in 4G/LTE infrastructure are anticipated to drive market growth over the forecast period.
The Asia Pacific region accounted for a revenue share of more than 50% in 2017 owing to high smartphone penetration and rapid urbanization resulting in increased consumer disposable income levels, thereby driving higher B2B spending on VAS 3G applications across various industries such as media & entertainment, retail, telecom among others. Additionally, increasing government initiatives towards e-Governance coupled with rising investments by international MNCs is further expected to fuel regional market growth during the forecast period.
North America was estimated at USD X billion in 2017.
Growth Factors:
- Increased penetration of 3G services and smartphones
- Rising demand for mobile data services
- Proliferation of low-cost Android handsets
- Growing popularity of m-commerce and location-based services
- Increasing number of app developers targeting the mobile market
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile VAS 3G Applications Market Research Report
By Type
Basic Equipment, Software and Services
By Application
BFSI, Education, Government, Media & entertainment, Retail, Others
By Companies
AT&T, Google, Apple, Vodafone, Inmobi, Ongzhong Corporation, Onmobile Global Limited, Comverse, One97 Communications Limited, Mahindra Comviva
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
212
Number of Tables & Figures
149
Customization Available
Yes, the report can be customized as per your need.
Global Mobile VAS 3G Applications Market Report Segments:
The global Mobile VAS 3G Applications market is segmented on the basis of:
Types
Basic Equipment, Software and Services
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Education, Government, Media & entertainment, Retail, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AT&T
- Google
- Apple
- Vodafone
- Inmobi
- Ongzhong Corporation
- Onmobile Global Limited
- Comverse
- One97 Communications Limited
- Mahindra Comviva
Highlights of The Mobile VAS 3G Applications Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Basic Equipment
- Software and Services
- By Application:
- BFSI
- Education
- Government
- Media & entertainment
- Retail
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile VAS 3G Applications Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile VAS 3G Applications is a suite of mobile applications that provides real-time access to business data and services from anywhere, anytime. The Mobile VAS 3G Applications suite includes applications for sales force management (SFM), customer relationship management (CRM), supply chain management (SCM), and enterprise resource planning (ERP).
Some of the key players operating in the mobile vas 3g applications market are AT&T, Google, Apple, Vodafone, Inmobi, Ongzhong Corporation, Onmobile Global Limited, Comverse, One97 Communications Limited, Mahindra Comviva.
The mobile vas 3g applications market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile VAS 3G Applications Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile VAS 3G Applications Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile VAS 3G Applications Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile VAS 3G Applications Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile VAS 3G Applications Market Size & Forecast, 2018-2028
4.5.1 Mobile VAS 3G Applications Market Size and Y-o-Y Growth
4.5.2 Mobile VAS 3G Applications Market Absolute $ Opportunity
Chapter 5 Global Mobile VAS 3G Applications Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mobile VAS 3G Applications Market Size Forecast by Type
5.2.1 Basic Equipment
5.2.2 Software and Services
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mobile VAS 3G Applications Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mobile VAS 3G Applications Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Education
6.2.3 Government
6.2.4 Media & entertainment
6.2.5 Retail
6.2.6 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile VAS 3G Applications Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile VAS 3G Applications Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mobile VAS 3G Applications Analysis and Forecast
9.1 Introduction
9.2 North America Mobile VAS 3G Applications Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mobile VAS 3G Applications Market Size Forecast by Type
9.6.1 Basic Equipment
9.6.2 Software and Services
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mobile VAS 3G Applications Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Education
9.10.3 Government
9.10.4 Media & entertainment
9.10.5 Retail
9.10.6 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mobile VAS 3G Applications Analysis and Forecast
10.1 Introduction
10.2 Europe Mobile VAS 3G Applications Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mobile VAS 3G Applications Market Size Forecast by Type
10.6.1 Basic Equipment
10.6.2 Software and Services
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mobile VAS 3G Applications Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Education
10.10.3 Government
10.10.4 Media & entertainment
10.10.5 Retail
10.10.6 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mobile VAS 3G Applications Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mobile VAS 3G Applications Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mobile VAS 3G Applications Market Size Forecast by Type
11.6.1 Basic Equipment
11.6.2 Software and Services
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mobile VAS 3G Applications Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Education
11.10.3 Government
11.10.4 Media & entertainment
11.10.5 Retail
11.10.6 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mobile VAS 3G Applications Analysis and Forecast
12.1 Introduction
12.2 Latin America Mobile VAS 3G Applications Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mobile VAS 3G Applications Market Size Forecast by Type
12.6.1 Basic Equipment
12.6.2 Software and Services
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mobile VAS 3G Applications Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Education
12.10.3 Government
12.10.4 Media & entertainment
12.10.5 Retail
12.10.6 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mobile VAS 3G Applications Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mobile VAS 3G Applications Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mobile VAS 3G Applications Market Size Forecast by Type
13.6.1 Basic Equipment
13.6.2 Software and Services
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mobile VAS 3G Applications Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Education
13.10.3 Government
13.10.4 Media & entertainment
13.10.5 Retail
13.10.6 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile VAS 3G Applications Market: Competitive Dashboard
14.2 Global Mobile VAS 3G Applications Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AT&T
14.3.2 Google
14.3.3 Apple
14.3.4 Vodafone
14.3.5 Inmobi
14.3.6 Ongzhong Corporation
14.3.7 Onmobile Global Limited
14.3.8 Comverse
14.3.9 One97 Communications Limited
14.3.10 Mahindra Comviva
