Market Overview:
The global mooncake market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising disposable income, increasing demand for premium mooncakes, and growing awareness about different types of mooncakes. The Cantonese-style mooncake segment is expected to dominate the global market in terms of revenue share during the forecast period. This can be attributed to the popularity of Cantonese-style mooncakes among consumers across regions. The Beijing-style mooncake segment is projected to grow at a high CAGR during the forecast period owing to its unique flavors and ingredients used in its preparation.
Product Definition:
Mooncake is a type of cake that is typically eaten during the Mid-Autumn Festival.
Cantonese Mooncakes:
Cantonese mooncakes are small snack cakes, which are made of flour, eggs, sugar and oil. They have a soft texture and a sweet taste. The origin of the Cantonese name is from the shape of these cakes look like a lotus seed. These products were first introduced to the world in 1805 during an exhibition in London where they were awarded as excellence.
Beijing-style Mooncake:
Beijing-style mooncake is a traditional shape of round cake, about 2 inches (5 cm) tall and 3/4 inch (2 cm) wide. It is made using glutinous rice flour, egg yolk, sesame seeds and oil. The filling inside the cake usually consists of red bean paste or meat floss in the center along with some dried fruit like raisins or apricots.
Application Insights:
The supermarkets and hypermarkets segment accounted for a share of over 60% in 2017. The growth can be attributed to the increasing number of supermarkets and hypermarkets across China, which offer a wide variety of products including mooncakes. Moreover, rising disposable income has enabled consumers to spend more on food items they like. This factor is expected to drive the demand for mooncakes in this application segment over the forecast period.
The independent retailer accounted for around 20% share in 2017 owing to presence of numerous small stores that offer traditional Chinese lunar New Year foods including mooncake varieties with different flavors such as red bean, green tea, peach blossom water among others that are popular among consumers seeking unique offerings during Lunar New Year celebrations at home or events organized by local communities or associations at their premises where these cakes are served as snacks along with other Chinese dishes flavored with herbs.
Regional Analysis:
Asia Pacific dominated the global mooncake market in 2017. The region is expected to witness a significant gain in revenue share from 2018 to 2030 owing to the presence of a large number of local as well as foreign manufacturers and suppliers. Furthermore, countries such as Japan, South Korea, China and India are among the top 10 consumers of mooncakes across the world. These factors will help maintain regional dominance over the forecast period.
North America is projected to be one of fastest-growing regions during the forecast period owing to increasing demand for Chinese cuisine across U.S.
Growth Factors:
- Increasing demand for healthier mooncakes: There is a growing trend of consumers wanting healthier options, and this is being reflected in the mooncake market as well. More and more people are opting for low-sugar or sugar-free mooncakes, or those made with whole grain flour, fruits, nuts and seeds. This presents a great opportunity for health-conscious brands to enter the market.
- Rising popularity of premium mooncakes: Mooncakes are also becoming increasingly popular as luxury gifts, especially among affluent consumers in China’s major cities. This has led to an increase in the demand for high-end mooncake varieties such as those made with rare ingredients or elaborate packaging designs.
- Growing interest in traditional flavors: While modern flavors continue to be popular among younger consumers, there is also a growing interest in traditional flavors like red bean paste and lotus seed paste among older generations. Brands that can tap into this trend will be able to capture a larger share of the market.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mooncake Market Research Report
By Type
Cantonese Mooncakes, Beijing-style Mooncake, Suzhou-style Mooncakes
By Application
Supermarkets and Hypermarkets, Independent Retailer, Convenience Store, Specialist Retailer, Online Retailer
By Companies
Meixin Food Co.,Ltd., Huamei Group, Guangzhou Restaurant Group Co., Ltd., Wing Wah Food, Beijing Daoxiangcun, Shanghai Xinghualou (Group) Co., Ltd., Suzhou Daoxiangcun, Ganso, Xian Maky, Jiahua Food, Taipan Bread & Cakes, Forgain
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
249
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Mooncake Market Report Segments:
The global Mooncake market is segmented on the basis of:
Types
Cantonese Mooncakes, Beijing-style Mooncake, Suzhou-style Mooncakes
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets and Hypermarkets, Independent Retailer, Convenience Store, Specialist Retailer, Online Retailer
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Meixin Food Co.,Ltd.
- Huamei Group
- Guangzhou Restaurant Group Co., Ltd.
- Wing Wah Food
- Beijing Daoxiangcun
- Shanghai Xinghualou (Group) Co., Ltd.
- Suzhou Daoxiangcun
- Ganso
- Xian Maky
- Jiahua Food
- Taipan Bread & Cakes
- Forgain
Highlights of The Mooncake Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cantonese Mooncakes
- Beijing-style Mooncake
- Suzhou-style Mooncakes
- By Application:
- Supermarkets and Hypermarkets
- Independent Retailer
- Convenience Store
- Specialist Retailer
- Online Retailer
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mooncake Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A mooncake is a type of cake that is typically made in the shape of a round or square cake, and it is usually filled with sweetened cream or custard.
Some of the major players in the mooncake market are Meixin Food Co.,Ltd., Huamei Group, Guangzhou Restaurant Group Co., Ltd., Wing Wah Food, Beijing Daoxiangcun, Shanghai Xinghualou (Group) Co., Ltd., Suzhou Daoxiangcun, Ganso, Xian Maky, Jiahua Food, Taipan Bread & Cakes, Forgain.
The mooncake market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mooncake Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mooncake Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mooncake Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mooncake Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mooncake Market Size & Forecast, 2020-2028
4.5.1 Mooncake Market Size and Y-o-Y Growth
4.5.2 Mooncake Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cantonese Mooncakes
5.2.2 Beijing-style Mooncake
5.2.3 Suzhou-style Mooncakes
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Supermarkets and Hypermarkets
6.2.2 Independent Retailer
6.2.3 Convenience Store
6.2.4 Specialist Retailer
6.2.5 Online Retailer
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mooncake Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mooncake Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cantonese Mooncakes
9.6.2 Beijing-style Mooncake
9.6.3 Suzhou-style Mooncakes
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Supermarkets and Hypermarkets
9.10.2 Independent Retailer
9.10.3 Convenience Store
9.10.4 Specialist Retailer
9.10.5 Online Retailer
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cantonese Mooncakes
10.6.2 Beijing-style Mooncake
10.6.3 Suzhou-style Mooncakes
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Supermarkets and Hypermarkets
10.10.2 Independent Retailer
10.10.3 Convenience Store
10.10.4 Specialist Retailer
10.10.5 Online Retailer
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cantonese Mooncakes
11.6.2 Beijing-style Mooncake
11.6.3 Suzhou-style Mooncakes
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Supermarkets and Hypermarkets
11.10.2 Independent Retailer
11.10.3 Convenience Store
11.10.4 Specialist Retailer
11.10.5 Online Retailer
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cantonese Mooncakes
12.6.2 Beijing-style Mooncake
12.6.3 Suzhou-style Mooncakes
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Supermarkets and Hypermarkets
12.10.2 Independent Retailer
12.10.3 Convenience Store
12.10.4 Specialist Retailer
12.10.5 Online Retailer
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cantonese Mooncakes
13.6.2 Beijing-style Mooncake
13.6.3 Suzhou-style Mooncakes
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Supermarkets and Hypermarkets
13.10.2 Independent Retailer
13.10.3 Convenience Store
13.10.4 Specialist Retailer
13.10.5 Online Retailer
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mooncake Market: Competitive Dashboard
14.2 Global Mooncake Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Meixin Food Co.,Ltd.
14.3.2 Huamei Group
14.3.3 Guangzhou Restaurant Group Co., Ltd.
14.3.4 Wing Wah Food
14.3.5 Beijing Daoxiangcun
14.3.6 Shanghai Xinghualou (Group) Co., Ltd.
14.3.7 Suzhou Daoxiangcun
14.3.8 Ganso
14.3.9 Xian Maky
14.3.10 Jiahua Food
14.3.11 Taipan Bread & Cakes
14.3.12 Forgain
