Market Overview:
The global movies and TV shows OTT market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for on-demand content and rising penetration of smart devices. In terms of type, the solution segment is expected to hold the largest share of the global market in 2018, while services is projected to be the fastest-growing segment during the forecast period. By application, personal use is expected to account for a larger share of the global market than commercial use in 2018; however, commercial use is projected to grow at a higher rate duringthe forecast period.
Product Definition:
OTT stands for "over the top." It's a term used to describe video content that is delivered over the internet, as opposed to through traditional cable or satellite TV services. OTT content can be accessed on devices like smartphones, tablets, and smart TVs, and doesn't require a traditional cable or satellite subscription.
Solution:
Solution is the paid subscription that allows users to watch movies and TV shows through online streaming. It has been observed that a large number of people are shifting from traditional channels to OTT platforms. This shift in trend can be attributed to several benefits such as lower price, better content, and convenience. The Solution segment has been witnessing significant growth in recent years due to this shift in trend towards OTT viewing platform.
Services:
The global OTT (Over The Top) market is expected to witness significant growth over the forecast period owing to increasing number of subscribers. Services such as Netflix, Amazon Prime Video, Hulu, and YouTube are gaining popularity due to changing consumer preferences. These services provide access to a large number of TV shows and movies online for free or for a subscription fee.
Application Insights:
The commercial application segment dominated the global movies and TV shows OTT market, accounting for more than 60.0% share of the total revenue in 2017. The growth can be attributed to a rise in demand from various industries such as media & entertainment, sports and gaming for live streaming their events over the internet. Moreover, an increase in number of sports leagues including National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB) and college basketball has boosted industry growth further.
The personal application segment is expected to witness significant growth over the forecast period owing to growing usage of internet-connected devices such as smart TVs, set-top boxes (STB)s etc.
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to the presence of a large number of OTT service and device providers, such as Netflix Inc.; Dish Network Corporation; and AT&T Services, Inc. Moreover, growing penetration of smart TVs with built-in internet connectivity is further driving regional demand over the forecast period.
Asia Pacific is expected to witness significant growth over the next eight years owing to increasing disposable income levels among consumers coupled with rising adoption of innovative technologies in emerging economies such as India and China. Furthermore, government initiatives encouraging e-commerce are also expected to contribute significantly toward regional demand during the forecast period. For instance, Alibaba Group Holding Ltd.
Growth Factors:
- Increased penetration of broadband and mobile internet, especially in developing countries.
- Proliferation of smart TVs and connected devices (e.g., Roku, Apple TV, Amazon Fire TV).
- Shift from traditional pay-TV to OTT services (cord cutting/shaving).
- Emergence of new content genres/formats (e.g., short-form video, live streaming).
- Growing demand for personalization and localization
Scope Of The Report
Report Attributes
Report Details
Report Title
Movies and TV Shows OTT Market Research Report
By Type
Solution, Services
By Application
Personal, Commercial
By Companies
Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, Tencent Holdings
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
139
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.
Global Movies and TV Shows OTT Market Report Segments:
The global Movies and TV Shows OTT market is segmented on the basis of:
Types
Solution, Services
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Amazon Web Services (AWS)
- Netflix
- Hulu, LLC
- Google LLC
- Apple Inc.
- Facebook
- Telestra
- Rakuten Inc.
- Microsoft Corporation
- Tencent Holdings
Highlights of The Movies and TV Shows OTT Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Solution
- Services
- By Application:
- Personal
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Movies and TV Shows OTT Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Movies and TV Shows OTT is a term used to describe the delivery of movies and television shows over the internet.
Some of the major players in the movies and tv shows ott market are Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, Tencent Holdings.
The movies and tv shows ott market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Movies and TV Shows OTT Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Movies and TV Shows OTT Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Movies and TV Shows OTT Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Movies and TV Shows OTT Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Movies and TV Shows OTT Market Size & Forecast, 2018-2028
4.5.1 Movies and TV Shows OTT Market Size and Y-o-Y Growth
4.5.2 Movies and TV Shows OTT Market Absolute $ Opportunity
Chapter 5 Global Movies and TV Shows OTT Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Movies and TV Shows OTT Market Size Forecast by Type
5.2.1 Solution
5.2.2 Services
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Movies and TV Shows OTT Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Movies and TV Shows OTT Market Size Forecast by Applications
6.2.1 Personal
6.2.2 Commercial
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Movies and TV Shows OTT Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Movies and TV Shows OTT Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Movies and TV Shows OTT Analysis and Forecast
9.1 Introduction
9.2 North America Movies and TV Shows OTT Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Movies and TV Shows OTT Market Size Forecast by Type
9.6.1 Solution
9.6.2 Services
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Movies and TV Shows OTT Market Size Forecast by Applications
9.10.1 Personal
9.10.2 Commercial
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Movies and TV Shows OTT Analysis and Forecast
10.1 Introduction
10.2 Europe Movies and TV Shows OTT Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Movies and TV Shows OTT Market Size Forecast by Type
10.6.1 Solution
10.6.2 Services
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Movies and TV Shows OTT Market Size Forecast by Applications
10.10.1 Personal
10.10.2 Commercial
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Movies and TV Shows OTT Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Movies and TV Shows OTT Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Movies and TV Shows OTT Market Size Forecast by Type
11.6.1 Solution
11.6.2 Services
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Movies and TV Shows OTT Market Size Forecast by Applications
11.10.1 Personal
11.10.2 Commercial
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Movies and TV Shows OTT Analysis and Forecast
12.1 Introduction
12.2 Latin America Movies and TV Shows OTT Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Movies and TV Shows OTT Market Size Forecast by Type
12.6.1 Solution
12.6.2 Services
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Movies and TV Shows OTT Market Size Forecast by Applications
12.10.1 Personal
12.10.2 Commercial
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Movies and TV Shows OTT Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Movies and TV Shows OTT Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Movies and TV Shows OTT Market Size Forecast by Type
13.6.1 Solution
13.6.2 Services
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Movies and TV Shows OTT Market Size Forecast by Applications
13.10.1 Personal
13.10.2 Commercial
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Movies and TV Shows OTT Market: Competitive Dashboard
14.2 Global Movies and TV Shows OTT Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Amazon Web Services (AWS)
14.3.2 Netflix
14.3.3 Hulu, LLC
14.3.4 Google LLC
14.3.5 Apple Inc.
14.3.6 Facebook
14.3.7 Telestra
14.3.8 Rakuten Inc.
14.3.9 Microsoft Corporation
14.3.10 Tencent Holdings
