Market Overview:
The global multi-screen advertising market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for multi-screen advertising among businesses and consumers alike. Multi-screen advertising is an effective way to target consumers across different devices, such as smartphones, TVs, tablets, and PCs. This type of advertising allows businesses to reach out to a wider audience and helps them connect with their customers on a deeper level.
Product Definition:
Multi-screen advertising is the process of delivering an advertising message to a consumer across multiple screens or devices. This could include televisions, laptops, smartphones, and tablets. Multi-screen advertising is important because it allows businesses to reach consumers across a variety of devices, which can help increase engagement and ROI.
Advertising:
Advertising is any promotional activity intended to promote or publicize a product, service or cause. Advertising is done by various media including visual, audio and text. The most common forms of advertising are billboards, hoardings and posters but there are many other forms as well such as radio advertisements, TV commercials and internet ads which can be used for advertising purposes.
Software:
Software is the Collection of Procedures, Systems, and Tools that are used to create, modify or destroy electronic documents. It enables the organization and communication of information by means of a common format. The software allows for storage on electronic media as well as transmission in both directions via network systems such as LAN or WAN.
Application Insights:
In 2017, smartphones held the largest market share of over 80% in terms of revenue. The smartphone is considered as an important marketing channel for various businesses due to its widespread usage and acceptance among consumers. Various companies are focusing on developing applications that can run across multiple devices thereby increasing their reach and visibility. For instance, McDonald¢â‚¬â„¢s has developed ¢â‚¬Å“McDonald's Mobile Order & Pay¢â‚¬ app for ordering food via mobile phones which enables customers to place orders through a mobile phone menu system at participating restaurants. This app was launched in December 2014 and has since then gained popularity among consumers owing to its convenience and ease of use along with the ability to order from the comfort of one's home or office without having to leave a table open for dining out at all times.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This can be attributed to increasing smartphone penetration, high internet usage, and rising demand for digital services across the region. Asia Pacific is anticipated to witness significant growth over the next eight years owing to growing disposable income levels and changing consumer behavior patterns of individuals in developing countries such as India and China.
The European market also held a substantial share in terms of revenue generation in 2017 owing mainly to early adoption strategies adopted by industry participants operating within this region coupled with their efforts towards offering innovative solutions that cater primarilyto evolving customer requirements pertaining advertising mediums including television, print media etc.).
Growth Factors:
- Increasing demand for multi-screen advertising from small and medium businesses (SMBs)
- Rising demand for programmatic buying of multi-screen advertising inventory
- Proliferation of connected devices and growing consumer preference for multi-screen viewing
- Emergence of new ad formats and technologies that facilitate effective multi-screen advertising
- Growing investments by media companies in developing innovative solutions for multi-screen advertising
Scope Of The Report
Report Attributes
Report Details
Report Title
Multi-Screen Advertising Market Research Report
By Type
Advertising, Software, Products, Services, Others
By Application
Smartphones, TV, Tablet, PC
By Companies
Sky Mobile, Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, AT&T, NTT DoCoMo, Vodafone, Verizon, Omnicom Group, Dentsu, Aegis group, Innocean Worldwide, 365 Media, WPP Group, Hulu, aQuantive, Cramer-Krasselt
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
237
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Multi-Screen Advertising Market Report Segments:
The global Multi-Screen Advertising market is segmented on the basis of:
Types
Advertising, Software, Products, Services, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Smartphones, TV, Tablet, PC
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sky Mobile
- Orange Telecom
- Google
- Microsoft
- Netflix
- Roku
- Amazon
- AT&T
- NTT DoCoMo
- Vodafone
- Verizon
- Omnicom Group
- Dentsu
- Aegis group
- Innocean Worldwide
- 365 Media
- WPP Group
- Hulu
- aQuantive
- Cramer-Krasselt
Highlights of The Multi-Screen Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Advertising
- Software
- Products
- Services
- Others
- By Application:
- Smartphones
- TV
- Tablet
- PC
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Multi-Screen Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Multi-Screen Advertising is a form of advertising that uses multiple screens to reach consumers. This can include digital, print, and outdoor mediums. Multi-Screen Advertising allows brands to target their audience more effectively by reaching them where they are most likely to be engaged.
Some of the major players in the multi-screen advertising market are Sky Mobile, Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, AT&T, NTT DoCoMo, Vodafone, Verizon, Omnicom Group, Dentsu, Aegis group, Innocean Worldwide, 365 Media, WPP Group, Hulu, aQuantive, Cramer-Krasselt.
The multi-screen advertising market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Multi-Screen Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Multi-Screen Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Multi-Screen Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Multi-Screen Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Multi-Screen Advertising Market Size & Forecast, 2018-2028
4.5.1 Multi-Screen Advertising Market Size and Y-o-Y Growth
4.5.2 Multi-Screen Advertising Market Absolute $ Opportunity
Chapter 5 Global Multi-Screen Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Multi-Screen Advertising Market Size Forecast by Type
5.2.1 Advertising
5.2.2 Software
5.2.3 Products
5.2.4 Services
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Multi-Screen Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Multi-Screen Advertising Market Size Forecast by Applications
6.2.1 Smartphones
6.2.2 TV
6.2.3 Tablet
6.2.4 PC
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Multi-Screen Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Multi-Screen Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Multi-Screen Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Multi-Screen Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Multi-Screen Advertising Market Size Forecast by Type
9.6.1 Advertising
9.6.2 Software
9.6.3 Products
9.6.4 Services
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Multi-Screen Advertising Market Size Forecast by Applications
9.10.1 Smartphones
9.10.2 TV
9.10.3 Tablet
9.10.4 PC
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Multi-Screen Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Multi-Screen Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Multi-Screen Advertising Market Size Forecast by Type
10.6.1 Advertising
10.6.2 Software
10.6.3 Products
10.6.4 Services
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Multi-Screen Advertising Market Size Forecast by Applications
10.10.1 Smartphones
10.10.2 TV
10.10.3 Tablet
10.10.4 PC
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Multi-Screen Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Multi-Screen Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Multi-Screen Advertising Market Size Forecast by Type
11.6.1 Advertising
11.6.2 Software
11.6.3 Products
11.6.4 Services
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Multi-Screen Advertising Market Size Forecast by Applications
11.10.1 Smartphones
11.10.2 TV
11.10.3 Tablet
11.10.4 PC
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Multi-Screen Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Multi-Screen Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Multi-Screen Advertising Market Size Forecast by Type
12.6.1 Advertising
12.6.2 Software
12.6.3 Products
12.6.4 Services
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Multi-Screen Advertising Market Size Forecast by Applications
12.10.1 Smartphones
12.10.2 TV
12.10.3 Tablet
12.10.4 PC
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Multi-Screen Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Multi-Screen Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Multi-Screen Advertising Market Size Forecast by Type
13.6.1 Advertising
13.6.2 Software
13.6.3 Products
13.6.4 Services
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Multi-Screen Advertising Market Size Forecast by Applications
13.10.1 Smartphones
13.10.2 TV
13.10.3 Tablet
13.10.4 PC
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Multi-Screen Advertising Market: Competitive Dashboard
14.2 Global Multi-Screen Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Sky Mobile
14.3.2 Orange Telecom
14.3.3 Google
14.3.4 Microsoft
14.3.5 Netflix
14.3.6 Roku
14.3.7 Amazon
14.3.8 AT&T
14.3.9 NTT DoCoMo
14.3.10 Vodafone
14.3.11 Verizon
14.3.12 Omnicom Group
14.3.13 Dentsu
14.3.14 Aegis group
14.3.15 Innocean Worldwide
14.3.16 365 Media
14.3.17 WPP Group
14.3.18 Hulu
14.3.19 aQuantive
14.3.20 Cramer-Krasselt
