Market Overview:
The global multichannel analytics market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for multichannel analytics solutions from various industries, such as retail, financial services, administrative, travel, media and entertainment, telecommunications and other sectors. Multichannel analytics helps organizations in understanding customer behavior across different channels and provides insights that can help businesses improve their marketing strategies and operations. North America is expected to hold the largest share of the global multichannel analytics market in 2018 followed by Europe.
Product Definition:
Multichannel analytics is the process of analyzing customer interactions across different channels in order to understand and improve customer engagement. Multichannel analytics can help businesses identify which channels are most effective for reaching customers, understand what customers are saying about the business on social media, and track how customers interact with the business across different channels. The importance of multichannel analytics lies in its ability to provide a holistic view of customer behavior that can help businesses optimize their marketing efforts and improve customer engagement.
Professional Services:
Professional services are the set of consulting, training & development, and support & maintenance services that companies offer to their customers. The concept of professional service has been around for a long time; however, it gained significant traction in the last few years due to increased adoption of cloud computing and social media platforms.
Support & Maintenance:
Support & Maintenance is a service that helps companies to reduce the cost of support and maintenance. It provides remote monitoring, proactive support, and training for hardware or software solutions. The multichannel analytics market is expected to witness significant growth over the forecast period owing to its ability of providing enhanced customer experience management through various mediums such as mobile, social media platforms, instant messaging applications among others.
Application Insights:
The market is segmented by application into retail, financial services, administrative, travel & tourism, media & entertainment, telecommunications and other applications. The retail sector accounted for the largest share in 2016 owing to the increasing use of multichannel analytics for improving customer engagement and experience. It helps retailers analyze data from different sources such as sales transactions from stores; consumer spending patterns; product preferences across various channels such as online; mobile phones or computers; social networks etc. This information can be used to deliver a personalized experience to customers that aids in increasing shopping cart size and ultimately buying more products with less effort.
The growing popularity of e-commerce has led traditional brick-and-mortar retailers to employ multichannel techniques for monitoring their store¢â‚¬â„¢s performance against competitors online and offline data collected through till sensors are integrated with store surveillance systems enabling real-time analysis that enables better decisions on pricing strategies etc.
Regional Analysis:
The North American regional market dominated the global multichannel analytics industry in 2016 and accounted for over 35% of the total revenue share. The growth can be attributed to various factors such as increasing adoption of cloud computing, technological advancements, and high demand for customer experience optimization. Moreover Multichannel Adhesives & Logistics (MCL) is a term used to denote an entire class of supply chain management that includes inventory management, procurement, transportation, and warehousing. These are some major areas where MCL solutions are being adopted by enterprises in order to improve their operating efficiency.
Asia Pacific region is expected to witness significant growth over the forecast period owing to rising investments by prominent players in this region along with growing awareness about advanced technologies among small & medium businesses (SMBs). Furthermore availability of low-cost labor coupled with rapid infrastructure development will also help boost regional market growth during the forecast period.
Growth Factors:
- Increasing demand for big data and analytics: The need for organizations to make better and faster decisions is driving the demand for big data and analytics solutions. Multichannel analytics can help businesses gain a deeper understanding of customer behavior, preferences, and trends. This understanding can help businesses improve their marketing efforts, product offerings, and customer service.
- Proliferation of connected devices: The number of connected devices is growing rapidly, with estimates that there will be more than 50 billion connected devices by 2020. This growth is creating new opportunities for multichannel analytics as businesses seek to understand how customers are interacting with them across different channels.
- Emergence of new channels: Social media, mobile commerce, location-based services, and other new channels are emerging at a rapid pace. Businesses need to understand how customers are using these channels in order to provide a good customer experience and stay competitive. Multichannel analytics can help businesses do this effectively.
Scope Of The Report
Report Attributes
Report Details
Report Title
Multichannel Analytics Market Research Report
By Type
Professional Services, Support & Maintenance
By Application
Retail, Financial Services, Administrative, Travel, Media, Entertainment, Telecommunications, Other
By Companies
Adobe Systems, Google, HP Autonomy, IBM, Ijento, Oracle, SAP, SAS, Teradata, Webtrend
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
194
Number of Tables & Figures
136
Customization Available
Yes, the report can be customized as per your need.
Global Multichannel Analytics Market Report Segments:
The global Multichannel Analytics market is segmented on the basis of:
Types
Professional Services, Support & Maintenance
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Financial Services, Administrative, Travel, Media, Entertainment, Telecommunications, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe Systems
- Google
- HP Autonomy
- IBM
- Ijento
- Oracle
- SAP
- SAS
- Teradata
- Webtrend
Highlights of The Multichannel Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Professional Services
- Support & Maintenance
- By Application:
- Retail
- Financial Services
- Administrative
- Travel
- Media
- Entertainment
- Telecommunications
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Multichannel Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Multichannel analytics is a marketing term that refers to the use of multiple channels, including online, offline, and mobile. By tracking customer interactions across all channels, marketers can better understand how customers are interacting with their products and services and make more informed decisions about where to allocate resources.
Some of the major players in the multichannel analytics market are Adobe Systems, Google, HP Autonomy, IBM, Ijento, Oracle, SAP, SAS, Teradata, Webtrend.
The multichannel analytics market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Multichannel Analytics Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Multichannel Analytics Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Multichannel Analytics Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Multichannel Analytics Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Multichannel Analytics Market Size & Forecast, 2020-2028
4.5.1 Multichannel Analytics Market Size and Y-o-Y Growth
4.5.2 Multichannel Analytics Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Professional Services
5.2.2 Support & Maintenance
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Financial Services
6.2.3 Administrative
6.2.4 Travel
6.2.5 Media
6.2.6 Entertainment
6.2.7 Telecommunications
6.2.8 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Multichannel Analytics Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Multichannel Analytics Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Professional Services
9.6.2 Support & Maintenance
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Financial Services
9.10.3 Administrative
9.10.4 Travel
9.10.5 Media
9.10.6 Entertainment
9.10.7 Telecommunications
9.10.8 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Professional Services
10.6.2 Support & Maintenance
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Financial Services
10.10.3 Administrative
10.10.4 Travel
10.10.5 Media
10.10.6 Entertainment
10.10.7 Telecommunications
10.10.8 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Professional Services
11.6.2 Support & Maintenance
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Financial Services
11.10.3 Administrative
11.10.4 Travel
11.10.5 Media
11.10.6 Entertainment
11.10.7 Telecommunications
11.10.8 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Professional Services
12.6.2 Support & Maintenance
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Financial Services
12.10.3 Administrative
12.10.4 Travel
12.10.5 Media
12.10.6 Entertainment
12.10.7 Telecommunications
12.10.8 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Professional Services
13.6.2 Support & Maintenance
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Financial Services
13.10.3 Administrative
13.10.4 Travel
13.10.5 Media
13.10.6 Entertainment
13.10.7 Telecommunications
13.10.8 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Multichannel Analytics Market: Competitive Dashboard
14.2 Global Multichannel Analytics Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe Systems
14.3.2 Google
14.3.3 HP Autonomy
14.3.4 IBM
14.3.5 Ijento
14.3.6 Oracle
14.3.7 SAP
14.3.8 SAS
14.3.9 Teradata
14.3.10 Webtrend
