Market Overview:
The global multivitamin tablet market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about the benefits of multivitamins and rising incidence of lifestyle diseases. Multivitamin tablets are prescribed or available over-the-counter (OTC) for various applications such as energy and weight management, bone and joint health, gastrointestinal health, cardiac health, diabetes, anti-cancer, and others. Geographically, North America is expected to lead the global multivitamin tablet market in terms of revenue during the forecast period from 2018 to 2030. This can be attributed to factors such as high prevalence of lifestyle diseases in this region and growing awareness about the benefits of multivitamins among consumers.
Product Definition:
A Multivitamin Tablet is a tablet that contains multiple vitamins. It is used to provide supplementation of vitamins that may be lacking in the diet. The importance of multivitamin tablets depends on the individual, as some people may need more vitamins than others.
OTC:
OTC stands for Over The Counter and is used to refer to products that can be purchased without a prescription. OTC drugs are usually sold in small quantities, ranging from 4 grams to 2 kilograms. They do not require any type of medical prescription but may have restrictions on the quantity that can be purchased per household or per month.
Prescribed:
Prescribed is a multivitamin tablet containing minerals and vitamins as per the doctor’s or specialist’s prescription. It helps in boosting immunity, maintaining healthy skin, hair & nails and also aids in weight loss. The product contains all the essential nutrients required to promote health and prevent disease.
Application Insights:
The others application segment accounted for the largest revenue share in 2017 and is projected to continue its dominance over the forecast period. The other applications include nutritional support for women who are pregnant, lactating or have children below six years of age as well as adults. Increasing awareness regarding these benefits among consumers is expected to drive demand over the forecast period.
Energy and weight management held a significant share in 2017 owing to increasing concerns about obesity across various regions including North America and Europe. Rising disposable income levels coupled with changing lifestyles has created positive outlook for energy and weight management supplements industry growth during the forecast period. This trend is expected to benefit product demand during the study period.
Regional Analysis:
Asia Pacific is expected to be the fastest-growing region with a CAGR of XX% over the forecast period. The growth can be attributed to rising consumer awareness regarding multivitamins, coupled with increasing disposable income and changing lifestyle in emerging economies such as China and India. In addition, growing health concerns due to an increase in chronic diseases are anticipated to drive demand for nutritional products in this region over the forecast period.
North America was estimated as the second-largest regional market for global multivitamin tablet after Asia Pacific on account of high product consumption coupled with well-established healthcare infrastructure in countries, such as U.S., Canada, and Mexico that makes it easier for consumers access medical services resulting into higher usage rates of nutritional products including multivitamins tablets across these regions compared to other emerging economies globally (Garcia et al., 2017). Moreover, presence of key manufacturers like GNC Holdings Inc.; Herbalife Ltd.
Growth Factors:
- Increasing awareness about the benefits of multivitamin tablets: There is a growing awareness among people about the benefits of taking multivitamin tablets. This is driving demand for these supplements, thereby helping to boost the market growth.
- Rising incidence of lifestyle diseases: The prevalence of lifestyle diseases such as obesity and diabetes is on the rise, which is leading to an increase in demand for multivitamin supplements as a preventive measure.
- Growing popularity of healthy eating habits: A growing number of people are now adopting healthy eating habits, which has led to an increase in demand for nutrient-rich foods and dietary supplements including multivitamins.
- Rising geriatric population: The global geriatric population is increasing at a rapid pace, resulting in an increased prevalence of age-related health conditions such as vitamin deficiencies and malnutrition. This is propelling growth in the multivitamin tablet market as more people turn to these supplements for prevention and treatment purposes.. 5) Technological advancements: Rapid advancements in technology are enabling manufacturers to develop innovative new products that cater to consumer needs effectively, thereby boosting market growth
Scope Of The Report
Report Attributes
Report Details
Report Title
Multivitamin Tablet Market Research Report
By Type
OTC, Prescribed
By Application
Energy and Weight Management, Bone and Joint Health, Gastrointestinal Health, Cardiac Health, Diabetes, Anti-cancer, Others
By Companies
Amway, Abbott, Bayer, Arkopharma, Pfizer, Nature's Bounty, Herbalife International of America, Bionova, American Health, Sona, Dwarkesh Pharmaceuticals, Saillon Pharma, 21ST Century HealthCare, V.Excel International
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
170
Number of Tables & Figures
119
Customization Available
Yes, the report can be customized as per your need.
Global Multivitamin Tablet Market Report Segments:
The global Multivitamin Tablet market is segmented on the basis of:
Types
OTC, Prescribed
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Energy and Weight Management, Bone and Joint Health, Gastrointestinal Health, Cardiac Health, Diabetes, Anti-cancer, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Amway
- Abbott
- Bayer
- Arkopharma
- Pfizer
- Nature's Bounty
- Herbalife International of America
- Bionova
- American Health
- Sona
- Dwarkesh Pharmaceuticals
- Saillon Pharma
- 21ST Century HealthCare
- V.Excel International
Highlights of The Multivitamin Tablet Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- OTC
- Prescribed
- By Application:
- Energy and Weight Management
- Bone and Joint Health
- Gastrointestinal Health
- Cardiac Health
- Diabetes
- Anti-cancer
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Multivitamin Tablet Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A multivitamin tablet is a pill that contains multiple vitamins and minerals. It is typically taken by people who are not getting enough of these nutrients from their diet.
Some of the major companies in the multivitamin tablet market are Amway, Abbott, Bayer, Arkopharma, Pfizer, Nature's Bounty, Herbalife International of America, Bionova, American Health, Sona, Dwarkesh Pharmaceuticals, Saillon Pharma, 21ST Century HealthCare, V.Excel International.
The multivitamin tablet market is expected to register a CAGR of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Multivitamin Tablet Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Multivitamin Tablet Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Multivitamin Tablet Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Multivitamin Tablet Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Multivitamin Tablet Market Size & Forecast, 2018-2028
4.5.1 Multivitamin Tablet Market Size and Y-o-Y Growth
4.5.2 Multivitamin Tablet Market Absolute $ Opportunity
Chapter 5 Global Multivitamin Tablet Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Multivitamin Tablet Market Size Forecast by Type
5.2.1 OTC
5.2.2 Prescribed
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Multivitamin Tablet Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Multivitamin Tablet Market Size Forecast by Applications
6.2.1 Energy and Weight Management
6.2.2 Bone and Joint Health
6.2.3 Gastrointestinal Health
6.2.4 Cardiac Health
6.2.5 Diabetes
6.2.6 Anti-cancer
6.2.7 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Multivitamin Tablet Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Multivitamin Tablet Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Multivitamin Tablet Analysis and Forecast
9.1 Introduction
9.2 North America Multivitamin Tablet Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Multivitamin Tablet Market Size Forecast by Type
9.6.1 OTC
9.6.2 Prescribed
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Multivitamin Tablet Market Size Forecast by Applications
9.10.1 Energy and Weight Management
9.10.2 Bone and Joint Health
9.10.3 Gastrointestinal Health
9.10.4 Cardiac Health
9.10.5 Diabetes
9.10.6 Anti-cancer
9.10.7 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Multivitamin Tablet Analysis and Forecast
10.1 Introduction
10.2 Europe Multivitamin Tablet Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Multivitamin Tablet Market Size Forecast by Type
10.6.1 OTC
10.6.2 Prescribed
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Multivitamin Tablet Market Size Forecast by Applications
10.10.1 Energy and Weight Management
10.10.2 Bone and Joint Health
10.10.3 Gastrointestinal Health
10.10.4 Cardiac Health
10.10.5 Diabetes
10.10.6 Anti-cancer
10.10.7 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Multivitamin Tablet Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Multivitamin Tablet Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Multivitamin Tablet Market Size Forecast by Type
11.6.1 OTC
11.6.2 Prescribed
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Multivitamin Tablet Market Size Forecast by Applications
11.10.1 Energy and Weight Management
11.10.2 Bone and Joint Health
11.10.3 Gastrointestinal Health
11.10.4 Cardiac Health
11.10.5 Diabetes
11.10.6 Anti-cancer
11.10.7 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Multivitamin Tablet Analysis and Forecast
12.1 Introduction
12.2 Latin America Multivitamin Tablet Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Multivitamin Tablet Market Size Forecast by Type
12.6.1 OTC
12.6.2 Prescribed
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Multivitamin Tablet Market Size Forecast by Applications
12.10.1 Energy and Weight Management
12.10.2 Bone and Joint Health
12.10.3 Gastrointestinal Health
12.10.4 Cardiac Health
12.10.5 Diabetes
12.10.6 Anti-cancer
12.10.7 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Multivitamin Tablet Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Multivitamin Tablet Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Multivitamin Tablet Market Size Forecast by Type
13.6.1 OTC
13.6.2 Prescribed
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Multivitamin Tablet Market Size Forecast by Applications
13.10.1 Energy and Weight Management
13.10.2 Bone and Joint Health
13.10.3 Gastrointestinal Health
13.10.4 Cardiac Health
13.10.5 Diabetes
13.10.6 Anti-cancer
13.10.7 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Multivitamin Tablet Market: Competitive Dashboard
14.2 Global Multivitamin Tablet Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Amway
14.3.2 Abbott
14.3.3 Bayer
14.3.4 Arkopharma
14.3.5 Pfizer
14.3.6 Nature's Bounty
14.3.7 Herbalife International of America
14.3.8 Bionova
14.3.9 American Health
14.3.10 Sona
14.3.11 Dwarkesh Pharmaceuticals
14.3.12 Saillon Pharma
14.3.13 21ST Century HealthCare
14.3.14 V.Excel International
