Market Overview:
The global Omni-channel Campaign Management market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for Omni-channel marketing campaigns and the need for efficient campaign management solutions. On the basis of type, the global Omni-channel Campaign Management market can be segmented into on-premise and cloud-based solutions. The on-premise solution segment is expected to hold a larger share of the market during the forecast period owing to its advantages such as flexibility and control over data. However, with advancements in cloud technology, cloud-based solutions are becoming more popular among businesses due to their lower costs and easy scalability. On the basis of application, retail is expected to hold a major share of the global Omni-channel Campaign Management market during 2018–2030 followed by healthcare & pharmaceuticals, IT & telecommunication, transportation & logistics and BFSI segments respectively. Retail sector has been witnessing rapid changes in recent years with consumers increasingly preferring online shopping over traditional methods such as brick & mortar stores. This has led retailers across different geographies adopt omnichannel marketing strategies which require efficient campaign management tools for effective execution .
Product Definition:
Omni-channel campaign management is a term used in marketing and advertising to describe the use of multiple digital channels to interact with customers. The goal of omni-channel campaign management is to provide a seamless experience for customers, regardless of how they choose to interact with the brand.
On-premise Omni-channel Campaign Management:
On-premise Omni-channel Campaign Management is a software application that helps companies manage all their customer touchpoints including e-mail, phone, SMS and social media. The software enables users to create multiple campaigns which can be used to send promotional messages to the customers. The growth of this market is attributed to factors such as growing demand for integrated solutions and need for effective communication channels from the customers’ end.
Cloud-based Omni-channel Campaign Management:
Cloud-based Omni-channel Campaign Management is a software platform that helps organizations manage all their customer touchpoints including email, SMS, voice call, social media and online ads. It also helps to integrate data from different sources such as CRM systems and websites into one single interface where the user can take a view of the overall performance of an advertisement. The system enables users to create customized campaigns based on multiple criteria such as audience demographics, location information and time of day among others.
Application Insights:
The retail segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The growing e-commerce industry has created a need for effective marketing and advertising techniques that can help retailers reach their target customers efficiently. The use of social media, mobile applications, online videos, blog posts, and other forms of digital communication have become essential elements in modern day marketing campaigns.
Omni-channel campaign management solutions are being increasingly used by retailers to analyze customer behavior & trends across different channels such as web, mobile apps & website traffic sources etc., identify customer needs & interests; accordingly designating dedicated landing pages or content on existing ones with customized offers and messages relevant to the customers¢â‚¬â„¢ needs&interests which eventually results in improved conversion rates as well as increased revenue generation capabilities for businesses operating within this sector.
Regional Analysis:
North America dominated the market in 2017. The growth of this region can be attributed to the presence of major industry players such as Oracle Corporation; Google, Inc.; and Salesforce.com, Inc. Moreover, these companies are continuously investing in research and development activities to develop advanced technologies for marketing campaigns management solutions that help marketers gain complete control over their advertising campaigns across all channels. This has resulted in high adoption rates for these campaign management solutions among small and medium enterprises as well as large enterprises located across North America countries such as the U.S.
Growth Factors:
- Increasing demand for omni-channel customer experience
- Rising need to manage multiple channels and interactions across them effectively
- Emergence of digital marketing and its growing importance
- Proliferation of connected devices and the Internet of Things (IoT)
- Growing focus on real-time analytics and insights to drive better decision making
Scope Of The Report
Report Attributes
Report Details
Report Title
Omni-channel Campaign Management Market Research Report
By Type
On-premise Omni-channel Campaign Management, Cloud-based Omni-channel Campaign Management
By Application
Retail, Healthcare and Pharmaceuticals, IT and Telecommunication, Transportation and Logistics, BFSI
By Companies
Adobe, Infor, HCL Campaign, SAP, Salesforce.com, SAS, Experian, Teradata, MediaMath, Allant Group, Capillary
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
207
Number of Tables & Figures
145
Customization Available
Yes, the report can be customized as per your need.
Global Omni-channel Campaign Management Market Report Segments:
The global Omni-channel Campaign Management market is segmented on the basis of:
Types
On-premise Omni-channel Campaign Management, Cloud-based Omni-channel Campaign Management
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Healthcare and Pharmaceuticals, IT and Telecommunication, Transportation and Logistics, BFSI
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe
- Infor
- HCL Campaign
- SAP
- Salesforce.com
- SAS
- Experian
- Teradata
- MediaMath
- Allant Group
- Capillary
Highlights of The Omni-channel Campaign Management Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premise Omni-channel Campaign Management
- Cloud-based Omni-channel Campaign Management
- By Application:
- Retail
- Healthcare and Pharmaceuticals
- IT and Telecommunication
- Transportation and Logistics
- BFSI
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Omni-channel Campaign Management Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Omni-channel campaign management is a marketing strategy that uses multiple channels to reach consumers. This includes online, offline, and mobile platforms. It allows marketers to track customer engagement across all channels and measure the effectiveness of their campaigns.
Some of the key players operating in the omni-channel campaign management market are Adobe, Infor, HCL Campaign, SAP, Salesforce.com, SAS, Experian, Teradata, MediaMath, Allant Group, Capillary.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Omni-channel Campaign Management Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Omni-channel Campaign Management Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Omni-channel Campaign Management Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Omni-channel Campaign Management Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Omni-channel Campaign Management Market Size & Forecast, 2020-2028
4.5.1 Omni-channel Campaign Management Market Size and Y-o-Y Growth
4.5.2 Omni-channel Campaign Management Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 On-premise Omni-channel Campaign Management
5.2.2 Cloud-based Omni-channel Campaign Management
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Healthcare and Pharmaceuticals
6.2.3 IT and Telecommunication
6.2.4 Transportation and Logistics
6.2.5 BFSI
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Omni-channel Campaign Management Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Omni-channel Campaign Management Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 On-premise Omni-channel Campaign Management
9.6.2 Cloud-based Omni-channel Campaign Management
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Healthcare and Pharmaceuticals
9.10.3 IT and Telecommunication
9.10.4 Transportation and Logistics
9.10.5 BFSI
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 On-premise Omni-channel Campaign Management
10.6.2 Cloud-based Omni-channel Campaign Management
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Healthcare and Pharmaceuticals
10.10.3 IT and Telecommunication
10.10.4 Transportation and Logistics
10.10.5 BFSI
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 On-premise Omni-channel Campaign Management
11.6.2 Cloud-based Omni-channel Campaign Management
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Healthcare and Pharmaceuticals
11.10.3 IT and Telecommunication
11.10.4 Transportation and Logistics
11.10.5 BFSI
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 On-premise Omni-channel Campaign Management
12.6.2 Cloud-based Omni-channel Campaign Management
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Healthcare and Pharmaceuticals
12.10.3 IT and Telecommunication
12.10.4 Transportation and Logistics
12.10.5 BFSI
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 On-premise Omni-channel Campaign Management
13.6.2 Cloud-based Omni-channel Campaign Management
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Healthcare and Pharmaceuticals
13.10.3 IT and Telecommunication
13.10.4 Transportation and Logistics
13.10.5 BFSI
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Omni-channel Campaign Management Market: Competitive Dashboard
14.2 Global Omni-channel Campaign Management Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe
14.3.2 Infor
14.3.3 HCL Campaign
14.3.4 SAP
14.3.5 Salesforce.com
14.3.6 SAS
14.3.7 Experian
14.3.8 Teradata
14.3.9 MediaMath
14.3.10 Allant Group
14.3.11 Capillary
