Market Overview:
The global online advertising market is expected to grow at a CAGR of 16.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing penetration of internet and smartphones, growing demand for digital marketing solutions, and rising adoption of programmatic buying. In terms of format, social media is expected to be the fastest-growing segment during the forecast period. This can be attributed to the increasing use of social media platforms for advertising by businesses across different industries. In terms of application, automotive is expected to be the fastest-growing segment during the forecast period.
Product Definition:
Online advertising is a form of marketing communication that uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner ads), and mobile advertising. Like other forms of advertising, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027:
Global online advertising market size was valued at USD 83.81 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.8% from 2021 to 2027. The rising number of internet users, increasing use of smartphones, and rapid adoption of social media are the major factors driving the global online advertising market growth.
Social Media:
Social media is a network of social applications that include blogs, Facebook, Twitter, YouTube and Google+. Social media marketing helps in spreading the information regarding the products and services of an organization through these platforms. The main aim of using social media is to reach out to the large customer base. It also helps in building brand awareness as well as customer relationships.
Application Insights:
The retail segment accounted for the largest revenue share in 2016 and is projected to continue its dominance over the forecast period. The growth of this segment can be attributed to increasing consumer spending on shopping online, preference for e-commerce websites over traditional brick-and-mortar stores, and high adoption of smartphones which enables them to access the internet from anywhere. Moreover, growing penetration of social media marketing by retailers has enabled them reach a wider customer base with ease.
The telecommunication & information technology (IT) enabled services segment is anticipated to register a significant CAGR during the forecast period owing to increased use of online advertising by companies offering various IT products and services across different platforms such as Google AdWords, Bing Ads, Facebook Ads etc. Furthermore, factors such as rapid growth in mobile data traffic globally coupled with high demand for mobile phones are expected fuel market growth over the coming years.
Regional Analysis:
North America dominated the global online advertising market in terms of revenue share in 2018. The growth can be attributed to the presence of a large number of industry players, high disposable income and improved internet connectivity. Moreover, increasing adoption rate of social media by consumers is expected to drive regional growth over the forecast period. Asia Pacific is projected to witness significant growth over the forecast period owing to rising internet penetration rates and improving economic conditions in emerging countries such as India & China and Indonesia among others. Furthermore, growing investments by companies for expanding their business operations through online advertising are anticipated to fuel regional demand further. For instance, In January 2017; Alibaba Group Holding Ltd., one of China's largest e-commerce companies invested USD X million for an initial public offering (IPO) on Wall Street which would value its shares at around USD X billion making it one of the most valuable brands globally along with Google Inc., Facebook Inc.
Growth Factors:
- Increasing internet penetration and mobile internet users across the globe
- Rising demand for digital marketing solutions from small and medium businesses
- Proliferation of social media platforms and increasing adoption of programmatic advertising
- Emergence of new technologies such as artificial intelligence (AI) and virtual reality (VR) that are being used in online advertising campaigns
- Growing focus on data-driven marketing by advertisers to target specific audiences
Scope Of The Report
Report Attributes
Report Details
Report Title
Online Advertising Market Research Report
By Type
Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027, Social Media, Search Engine, Video, Email, Others
By Application
Automotive, BFSI, Education, Healthcare, Retail, Telecommunication and Information Technology-Enabled Services (ITES), Others
By Companies
Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
205
Number of Tables & Figures
144
Customization Available
Yes, the report can be customized as per your need.
Global Online Advertising Market Report Segments:
The global Online Advertising market is segmented on the basis of:
Types
Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027, Social Media, Search Engine, Video, Email, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Automotive, BFSI, Education, Healthcare, Retail, Telecommunication and Information Technology-Enabled Services (ITES), Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Amazon
- Aol
- Baidu
- Facebook
- Google
- IAC
- Linkedin
- Microsoft
- Twitter
- Yahoo
Highlights of The Online Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
- Social Media
- Search Engine
- Video
- Email
- Others
- By Application:
- Automotive
- BFSI
- Education
- Healthcare
- Retail
- Telecommunication and Information Technology-Enabled Services (ITES)
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Online Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Online advertising is a form of marketing that uses the internet to reach potential customers. Ads may be placed on websites, in email newsletters, or on social media sites. Online advertisers typically pay search engines and other online platforms to place their ads near the top of results pages for certain keywords or phrases.
Some of the key players operating in the online advertising market are Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo.
The online advertising market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Online Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Online Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Online Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Online Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Online Advertising Market Size & Forecast, 2018-2028
4.5.1 Online Advertising Market Size and Y-o-Y Growth
4.5.2 Online Advertising Market Absolute $ Opportunity
Chapter 5 Global Online Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Online Advertising Market Size Forecast by Type
5.2.1 Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
5.2.2 Social Media
5.2.3 Search Engine
5.2.4 Video
5.2.5 Email
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Online Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Online Advertising Market Size Forecast by Applications
6.2.1 Automotive
6.2.2 BFSI
6.2.3 Education
6.2.4 Healthcare
6.2.5 Retail
6.2.6 Telecommunication and Information Technology-Enabled Services (ITES)
6.2.7 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Online Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Online Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Online Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Online Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Online Advertising Market Size Forecast by Type
9.6.1 Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
9.6.2 Social Media
9.6.3 Search Engine
9.6.4 Video
9.6.5 Email
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Online Advertising Market Size Forecast by Applications
9.10.1 Automotive
9.10.2 BFSI
9.10.3 Education
9.10.4 Healthcare
9.10.5 Retail
9.10.6 Telecommunication and Information Technology-Enabled Services (ITES)
9.10.7 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Online Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Online Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Online Advertising Market Size Forecast by Type
10.6.1 Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
10.6.2 Social Media
10.6.3 Search Engine
10.6.4 Video
10.6.5 Email
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Online Advertising Market Size Forecast by Applications
10.10.1 Automotive
10.10.2 BFSI
10.10.3 Education
10.10.4 Healthcare
10.10.5 Retail
10.10.6 Telecommunication and Information Technology-Enabled Services (ITES)
10.10.7 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Online Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Online Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Online Advertising Market Size Forecast by Type
11.6.1 Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
11.6.2 Social Media
11.6.3 Search Engine
11.6.4 Video
11.6.5 Email
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Online Advertising Market Size Forecast by Applications
11.10.1 Automotive
11.10.2 BFSI
11.10.3 Education
11.10.4 Healthcare
11.10.5 Retail
11.10.6 Telecommunication and Information Technology-Enabled Services (ITES)
11.10.7 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Online Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Online Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Online Advertising Market Size Forecast by Type
12.6.1 Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
12.6.2 Social Media
12.6.3 Search Engine
12.6.4 Video
12.6.5 Email
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Online Advertising Market Size Forecast by Applications
12.10.1 Automotive
12.10.2 BFSI
12.10.3 Education
12.10.4 Healthcare
12.10.5 Retail
12.10.6 Telecommunication and Information Technology-Enabled Services (ITES)
12.10.7 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Online Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Online Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Online Advertising Market Size Forecast by Type
13.6.1 Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
13.6.2 Social Media
13.6.3 Search Engine
13.6.4 Video
13.6.5 Email
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Online Advertising Market Size Forecast by Applications
13.10.1 Automotive
13.10.2 BFSI
13.10.3 Education
13.10.4 Healthcare
13.10.5 Retail
13.10.6 Telecommunication and Information Technology-Enabled Services (ITES)
13.10.7 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Online Advertising Market: Competitive Dashboard
14.2 Global Online Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Amazon
14.3.2 Aol
14.3.3 Baidu
14.3.4 Facebook
14.3.5 Google
14.3.6 IAC
14.3.7 Linkedin
14.3.8 Microsoft
14.3.9 Twitter
14.3.10 Yahoo
