Market Overview:
The global online display advertising platforms market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for online display advertising platforms from retail, recreation, banking, transportation and other sectors. Additionally, the growing trend of cloud-based deployment is also contributing to the growth of this market. However, lack of awareness about online display advertising platforms among small businesses may restrain the growth of this market during the forecast period.
Product Definition:
An online display advertising platform is a type of software that helps businesses manage and place ads on websites. These platforms can help businesses target their ads to specific audiences based on interests, demographics, and other factors. Online display advertising platforms are important because they can help businesses reach a large audience with their ads.
Cloud based:
Cloud-based solutions are gaining popularity among online display advertising platforms as they offer benefits such as scalability, flexibility and cost effectiveness. The increasing adoption of cloud technology in the online display advertising platform is expected to drive market growth over the forecast period. For instance, according to a recent study by Cloudwards, around 60% of enterprises will be using some or other form of cloud technology for their digital business processes by 2020.
On Premise:
On premise is a term used to define the computer systems or servers which are present in the physical location where the software and services are being provided. In other words, it's an actual system or server that exists at an addressable point in time and space. The on-premise solution is installed and running directly at the service provider’s facility, thus no third-party involvement is required for maintenance or support.
Application Insights:
The retail segment accounted for the largest revenue share in 2017 and is anticipated to maintain its dominance over the forecast period. The growth of this segment can be attributed to increasing penetration of smartphones, which has enabled consumers to interact with retailers through applications such as Facebook messenger and Instagram. Furthermore, growing preference for mobile-first strategy by retailers is expected to drive investments in online display advertising platforms over the coming years.
The transportation sector was one of the major markets that emerged during 2015 - 2016 and it is projected to grow significantly over the next seven years. Owing to increase in usage of online portals for advertisement purposes by various transport companies across various countries worldwide including India, China, U.S., Germany etc.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of key companies such as Google Inc., Microsoft Corporation, and Facebook. These companies are investing heavily in advertising technologies to increase their customer base. For instance, in September 2018, Google announced its plan to launch a new ad exchange called google Ads 360° which will provide advertisers with enhanced campaign management capabilities across all digital platforms including desktop web, mobile web and app stores.
Asia Pacific is expected to witness significant growth over the forecast period owing to increasing internet penetration rates coupled with rising disposable income levels among consumers especially in India and China.
Growth Factors:
- Increasing demand for online display advertising from small and medium businesses (SMBs)
- Rising number of internet users worldwide
- Proliferation of mobile devices and apps that offer better user experience for displaying ads
- Growing adoption of programmatic buying by advertisers and agencies
- Emergence of new ad formats and technologies
Scope Of The Report
Report Attributes
Report Details
Report Title
Online Display Advertising Platforms Market Research Report
By Type
Cloud based, On Premise
By Application
Retail, Recreation, Banking, Transportation, Other
By Companies
FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
155
Number of Tables & Figures
109
Customization Available
Yes, the report can be customized as per your need.
Global Online Display Advertising Platforms Market Report Segments:
The global Online Display Advertising Platforms market is segmented on the basis of:
Types
Cloud based, On Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Recreation, Banking, Transportation, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- FACEBOOK BUSINESS
- ADWORDS
- WORDSTREAM
- SIZMEK
- MARIN SOFTWARE
- DATAXU
- Yahoo Gemini
- MediaMath
- Adobe Media Optimizer
- Quantcast Advertise
- Choozle
- Acquisio
- The Trade Desk
- Flashtalking
Highlights of The Online Display Advertising Platforms Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud based
- On Premise
- By Application:
- Retail
- Recreation
- Banking
- Transportation
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Online Display Advertising Platforms Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Online display advertising platforms are websites or applications that allow advertisers to place ads on a large number of websites. The platforms typically charge an advertiser based on the number of impressions (views) of the ad, as well as how long the ad is displayed.
Some of the major companies in the online display advertising platforms market are FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking.
The online display advertising platforms market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Online Display Advertising Platforms Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Online Display Advertising Platforms Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Online Display Advertising Platforms Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Online Display Advertising Platforms Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Online Display Advertising Platforms Market Size & Forecast, 2018-2028 4.5.1 Online Display Advertising Platforms Market Size and Y-o-Y Growth 4.5.2 Online Display Advertising Platforms Market Absolute $ Opportunity
Chapter 5 Global Online Display Advertising Platforms Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Online Display Advertising Platforms Market Size Forecast by Type
5.2.1 Cloud based
5.2.2 On Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Online Display Advertising Platforms Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Online Display Advertising Platforms Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Recreation
6.2.3 Banking
6.2.4 Transportation
6.2.5 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Online Display Advertising Platforms Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Online Display Advertising Platforms Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Online Display Advertising Platforms Analysis and Forecast
9.1 Introduction
9.2 North America Online Display Advertising Platforms Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Online Display Advertising Platforms Market Size Forecast by Type
9.6.1 Cloud based
9.6.2 On Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Online Display Advertising Platforms Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Recreation
9.10.3 Banking
9.10.4 Transportation
9.10.5 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Online Display Advertising Platforms Analysis and Forecast
10.1 Introduction
10.2 Europe Online Display Advertising Platforms Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Online Display Advertising Platforms Market Size Forecast by Type
10.6.1 Cloud based
10.6.2 On Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Online Display Advertising Platforms Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Recreation
10.10.3 Banking
10.10.4 Transportation
10.10.5 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Online Display Advertising Platforms Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Online Display Advertising Platforms Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Online Display Advertising Platforms Market Size Forecast by Type
11.6.1 Cloud based
11.6.2 On Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Online Display Advertising Platforms Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Recreation
11.10.3 Banking
11.10.4 Transportation
11.10.5 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Online Display Advertising Platforms Analysis and Forecast
12.1 Introduction
12.2 Latin America Online Display Advertising Platforms Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Online Display Advertising Platforms Market Size Forecast by Type
12.6.1 Cloud based
12.6.2 On Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Online Display Advertising Platforms Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Recreation
12.10.3 Banking
12.10.4 Transportation
12.10.5 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Online Display Advertising Platforms Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Online Display Advertising Platforms Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Online Display Advertising Platforms Market Size Forecast by Type
13.6.1 Cloud based
13.6.2 On Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Online Display Advertising Platforms Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Recreation
13.10.3 Banking
13.10.4 Transportation
13.10.5 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Online Display Advertising Platforms Market: Competitive Dashboard
14.2 Global Online Display Advertising Platforms Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 FACEBOOK BUSINESS
14.3.2 ADWORDS
14.3.3 WORDSTREAM
14.3.4 SIZMEK
14.3.5 MARIN SOFTWARE
14.3.6 DATAXU
14.3.7 Yahoo Gemini
14.3.8 MediaMath
14.3.9 Adobe Media Optimizer
14.3.10 Quantcast Advertise
14.3.11 Choozle
14.3.12 Acquisio
14.3.13 The Trade Desk
14.3.14 Flashtalking