Market Overview:
The global online travel agency (OTA) market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as the increasing penetration of internet and smartphones, rising disposable income, and growing demand for leisure travel. In addition, the development of innovative technologies such as artificial intelligence (AI) and virtual reality (VR) is also expected to fuel the growth of this market in the coming years. Based on type, the online travel agency (OTA) market can be segmented into direct sales and intermediated sales. The direct sales segment is projected to grow at a higher CAGR during the forecast period from 2018 to 2030 owing to its advantages such as lower costs, convenience, and transparency.
Product Definition:
An online travel agency (OTA) is a type of e-commerce website that helps people find and book travel arrangements, including flights, hotels, car rentals, and cruises. OTAs often provide access to a wide variety of options for travelers and can sometimes offer lower prices than traditional travel agents.
Online:
Online is a virtual space where people can meet, socialize and do business over the internet. Online travel agencies have evolved as one of the most significant innovations in the travel and tourism industry. The growth of online channels for booking hotel rooms, airline tickets, car rentals has far exceeded expectations. OTA’s are changing their business models to leverage this growing trend by offering enhanced services to customers that prefer online bookings over phone or in-person visits.
Offline:
Offline is the term used for promoting tourism products and services in a physical store. It includes travel agents, hotel booking offices, and transport ticketing offices. An offline OTA is different from an online OTA as it involves selling the product or service through retail stores or other distribution channels such as e-commerce websites. The main target customers of offline OTA are customers who prefer to make their purchase while visiting the specific location rather than ordering it online and getting delivered at their doorstep.
Application Insights:
The making reservations segment dominated the global online travel agency market in 2017. This can be attributed to a large number of OTA companies focusing on providing this service. Also, many companies are entering into the online travel industry to gain access to customer data and provide better services. For instance, in 2015 Travellandia started its operations with an aim to become one of the largest providers of foreign currency exchange services over internet by travellng around the world with customers.
The direction guidance segment is expected register significant growth over the forecast period owing to increasing demand for personalized assistance while planning a trip from scratch or just before departure time at airports or railway stations.
Regional Analysis:
North America dominated the overall market in terms of revenue share in 2017. The region is expected to maintain its dominance over the forecast period as well owing to high internet penetration and increasing online travel activities by consumers. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030, due to growing internet penetration and rising number of smartphone users, especially in China and India. Moreover, increased spending on leisure activities by consumers will drive demand for online travel agencies across this region during the forecast period.
The European market also accounted for a significant share of revenue in 2017 owing their large tourism industry that caters primarily towards business travelers rather than leisure travelers who prefer traveling via OTA services providers such as Expedia or Orbitz (now part of Travelocity). However, Europe’s largest airline carrier Air France has partnered with Google LLC's Trivago GmbH & Co., Ltd.
Growth Factors:
- Increasing internet penetration and smartphone users
- Rising disposable income of the middle-class population
- Proliferation of online booking platforms and travel aggregators
- Growing demand for experiential travel
- Expansion of global tourism
Scope Of The Report
Report Attributes
Report Details
Report Title
Online Travel Agency (OTA) Market Research Report
By Type
Online, Offline
By Application
Making Reservations, Translation Services, Direction Guidance, Audio Guidance, Other
By Companies
Booking Holdings, TripAdvisor, Expedia, HomeAway, Kayak, QUNR, Ctrip, Orbitz, MakeMyTrip, TravelZoo, Sabre Corporation, Opodo, Travelgenio, Voyages, Webjet, Wotif.com
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
187
Number of Tables & Figures
131
Customization Available
Yes, the report can be customized as per your need.
Global Online Travel Agency (OTA) Market Report Segments:
The global Online Travel Agency (OTA) market is segmented on the basis of:
Types
Online, Offline
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Making Reservations, Translation Services, Direction Guidance, Audio Guidance, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Booking Holdings
- TripAdvisor
- Expedia
- HomeAway
- Kayak
- QUNR
- Ctrip
- Orbitz
- MakeMyTrip
- TravelZoo
- Sabre Corporation
- Opodo
- Travelgenio
- Voyages
- Webjet
- Wotif.com
Highlights of The Online Travel Agency (OTA) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Online
- Offline
- By Application:
- Making Reservations
- Translation Services
- Direction Guidance
- Audio Guidance
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Online Travel Agency (OTA) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
An online travel agency (OTA) is a company that helps people plan and book trips online. They can provide information about different destinations, help you choose the best trip for your needs, and book the trip for you. OTA's can also provide tips on how to save money on your travels.
Some of the major players in the online travel agency (ota) market are Booking Holdings, TripAdvisor, Expedia, HomeAway, Kayak, QUNR, Ctrip, Orbitz, MakeMyTrip, TravelZoo, Sabre Corporation, Opodo, Travelgenio, Voyages, Webjet, Wotif.com.
The online travel agency (ota) market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Online Travel Agency (OTA) Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Online Travel Agency (OTA) Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Online Travel Agency (OTA) Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Online Travel Agency (OTA) Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Online Travel Agency (OTA) Market Size & Forecast, 2018-2028 4.5.1 Online Travel Agency (OTA) Market Size and Y-o-Y Growth 4.5.2 Online Travel Agency (OTA) Market Absolute $ Opportunity
Chapter 5 Global Online Travel Agency (OTA) Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Online Travel Agency (OTA) Market Size Forecast by Type
5.2.1 Online
5.2.2 Offline
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Online Travel Agency (OTA) Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Online Travel Agency (OTA) Market Size Forecast by Applications
6.2.1 Making Reservations
6.2.2 Translation Services
6.2.3 Direction Guidance
6.2.4 Audio Guidance
6.2.5 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Online Travel Agency (OTA) Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Online Travel Agency (OTA) Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Online Travel Agency (OTA) Analysis and Forecast
9.1 Introduction
9.2 North America Online Travel Agency (OTA) Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Online Travel Agency (OTA) Market Size Forecast by Type
9.6.1 Online
9.6.2 Offline
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Online Travel Agency (OTA) Market Size Forecast by Applications
9.10.1 Making Reservations
9.10.2 Translation Services
9.10.3 Direction Guidance
9.10.4 Audio Guidance
9.10.5 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Online Travel Agency (OTA) Analysis and Forecast
10.1 Introduction
10.2 Europe Online Travel Agency (OTA) Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Online Travel Agency (OTA) Market Size Forecast by Type
10.6.1 Online
10.6.2 Offline
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Online Travel Agency (OTA) Market Size Forecast by Applications
10.10.1 Making Reservations
10.10.2 Translation Services
10.10.3 Direction Guidance
10.10.4 Audio Guidance
10.10.5 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Online Travel Agency (OTA) Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Online Travel Agency (OTA) Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Online Travel Agency (OTA) Market Size Forecast by Type
11.6.1 Online
11.6.2 Offline
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Online Travel Agency (OTA) Market Size Forecast by Applications
11.10.1 Making Reservations
11.10.2 Translation Services
11.10.3 Direction Guidance
11.10.4 Audio Guidance
11.10.5 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Online Travel Agency (OTA) Analysis and Forecast
12.1 Introduction
12.2 Latin America Online Travel Agency (OTA) Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Online Travel Agency (OTA) Market Size Forecast by Type
12.6.1 Online
12.6.2 Offline
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Online Travel Agency (OTA) Market Size Forecast by Applications
12.10.1 Making Reservations
12.10.2 Translation Services
12.10.3 Direction Guidance
12.10.4 Audio Guidance
12.10.5 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Online Travel Agency (OTA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Online Travel Agency (OTA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Online Travel Agency (OTA) Market Size Forecast by Type
13.6.1 Online
13.6.2 Offline
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Online Travel Agency (OTA) Market Size Forecast by Applications
13.10.1 Making Reservations
13.10.2 Translation Services
13.10.3 Direction Guidance
13.10.4 Audio Guidance
13.10.5 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Online Travel Agency (OTA) Market: Competitive Dashboard
14.2 Global Online Travel Agency (OTA) Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Booking Holdings
14.3.2 TripAdvisor
14.3.3 Expedia
14.3.4 HomeAway
14.3.5 Kayak
14.3.6 QUNR
14.3.7 Ctrip
14.3.8 Orbitz
14.3.9 MakeMyTrip
14.3.10 TravelZoo
14.3.11 Sabre Corporation
14.3.12 Opodo
14.3.13 Travelgenio
14.3.14 Voyages
14.3.15 Webjet
14.3.16 Wotif.com