Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Online Travel Agency (OTA) Market by Type (Online, Offline), By Application (Making Reservations, Translation Services, Direction Guidance, Audio Guidance, Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Online Travel Agency (OTA) Market by Type (Online, Offline), By Application (Making Reservations, Translation Services, Direction Guidance, Audio Guidance, Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 255784 4200 Service & Software 377 187 Pages 4.8 (47)
                                          

Market Overview:


The global online travel agency (OTA) market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as the increasing penetration of internet and smartphones, rising disposable income, and growing demand for leisure travel. In addition, the development of innovative technologies such as artificial intelligence (AI) and virtual reality (VR) is also expected to fuel the growth of this market in the coming years. Based on type, the online travel agency (OTA) market can be segmented into direct sales and intermediated sales. The direct sales segment is projected to grow at a higher CAGR during the forecast period from 2018 to 2030 owing to its advantages such as lower costs, convenience, and transparency.


Global Online Travel Agency (OTA) Industry Outlook


Product Definition:


An online travel agency (OTA) is a type of e-commerce website that helps people find and book travel arrangements, including flights, hotels, car rentals, and cruises. OTAs often provide access to a wide variety of options for travelers and can sometimes offer lower prices than traditional travel agents.


Online:


Online is a virtual space where people can meet, socialize and do business over the internet. Online travel agencies have evolved as one of the most significant innovations in the travel and tourism industry. The growth of online channels for booking hotel rooms, airline tickets, car rentals has far exceeded expectations. OTA’s are changing their business models to leverage this growing trend by offering enhanced services to customers that prefer online bookings over phone or in-person visits.


Offline:


Offline is the term used for promoting tourism products and services in a physical store. It includes travel agents, hotel booking offices, and transport ticketing offices. An offline OTA is different from an online OTA as it involves selling the product or service through retail stores or other distribution channels such as e-commerce websites. The main target customers of offline OTA are customers who prefer to make their purchase while visiting the specific location rather than ordering it online and getting delivered at their doorstep.


Application Insights:


The making reservations segment dominated the global online travel agency market in 2017. This can be attributed to a large number of OTA companies focusing on providing this service. Also, many companies are entering into the online travel industry to gain access to customer data and provide better services. For instance, in 2015 Travellandia started its operations with an aim to become one of the largest providers of foreign currency exchange services over internet by travellng around the world with customers.


The direction guidance segment is expected register significant growth over the forecast period owing to increasing demand for personalized assistance while planning a trip from scratch or just before departure time at airports or railway stations.


Regional Analysis:


North America dominated the overall market in terms of revenue share in 2017. The region is expected to maintain its dominance over the forecast period as well owing to high internet penetration and increasing online travel activities by consumers. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030, due to growing internet penetration and rising number of smartphone users, especially in China and India. Moreover, increased spending on leisure activities by consumers will drive demand for online travel agencies across this region during the forecast period.


The European market also accounted for a significant share of revenue in 2017 owing their large tourism industry that caters primarily towards business travelers rather than leisure travelers who prefer traveling via OTA services providers such as Expedia or Orbitz (now part of Travelocity). However, Europe’s largest airline carrier Air France has partnered with Google LLC's Trivago GmbH & Co., Ltd.


Growth Factors:


  • Increasing internet penetration and smartphone users
  • Rising disposable income of the middle-class population
  • Proliferation of online booking platforms and travel aggregators
  • Growing demand for experiential travel
  • Expansion of global tourism

Scope Of The Report

Report Attributes

Report Details

Report Title

Online Travel Agency (OTA) Market Research Report

By Type

Online, Offline

By Application

Making Reservations, Translation Services, Direction Guidance, Audio Guidance, Other

By Companies

Booking Holdings, TripAdvisor, Expedia, HomeAway, Kayak, QUNR, Ctrip, Orbitz, MakeMyTrip, TravelZoo, Sabre Corporation, Opodo, Travelgenio, Voyages, Webjet, Wotif.com

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

187

Number of Tables & Figures

131

Customization Available

Yes, the report can be customized as per your need.


Global Online Travel Agency (OTA) Market Report Segments:

The global Online Travel Agency (OTA) market is segmented on the basis of:

Types

Online, Offline

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Making Reservations, Translation Services, Direction Guidance, Audio Guidance, Other

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Booking Holdings
  2. TripAdvisor
  3. Expedia
  4. HomeAway
  5. Kayak
  6. QUNR
  7. Ctrip
  8. Orbitz
  9. MakeMyTrip
  10. TravelZoo
  11. Sabre Corporation
  12. Opodo
  13. Travelgenio
  14. Voyages
  15. Webjet
  16. Wotif.com

Global Online Travel Agency (OTA) Market Overview


Highlights of The Online Travel Agency (OTA) Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Online
    2. Offline
  1. By Application:

    1. Making Reservations
    2. Translation Services
    3. Direction Guidance
    4. Audio Guidance
    5. Other
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Online Travel Agency (OTA) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

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Global Online Travel Agency (OTA) Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


An online travel agency (OTA) is a company that helps people plan and book trips online. They can provide information about different destinations, help you choose the best trip for your needs, and book the trip for you. OTA's can also provide tips on how to save money on your travels.

Some of the major players in the online travel agency (ota) market are Booking Holdings, TripAdvisor, Expedia, HomeAway, Kayak, QUNR, Ctrip, Orbitz, MakeMyTrip, TravelZoo, Sabre Corporation, Opodo, Travelgenio, Voyages, Webjet, Wotif.com.

The online travel agency (ota) market is expected to grow at a compound annual growth rate of 10.8%.

                                            
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Online Travel Agency (OTA) Market Overview    4.1 Introduction       4.1.1 Market Taxonomy       4.1.2 Market Definition       4.1.3 Macro-Economic Factors Impacting the Market Growth    4.2 Online Travel Agency (OTA) Market Dynamics       4.2.1 Market Drivers       4.2.2 Market Restraints       4.2.3 Market Opportunity    4.3 Online Travel Agency (OTA) Market - Supply Chain Analysis       4.3.1 List of Key Suppliers       4.3.2 List of Key Distributors       4.3.3 List of Key Consumers    4.4 Key Forces Shaping the Online Travel Agency (OTA) Market       4.4.1 Bargaining Power of Suppliers       4.4.2 Bargaining Power of Buyers       4.4.3 Threat of Substitution       4.4.4 Threat of New Entrants       4.4.5 Competitive Rivalry    4.5 Global Online Travel Agency (OTA) Market Size & Forecast, 2018-2028       4.5.1 Online Travel Agency (OTA) Market Size and Y-o-Y Growth       4.5.2 Online Travel Agency (OTA) Market Absolute $ Opportunity

Chapter 5 Global Online Travel Agency (OTA) Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Online Travel Agency (OTA) Market Size Forecast by Type
      5.2.1 Online
      5.2.2 Offline
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Online Travel Agency (OTA) Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Online Travel Agency (OTA) Market Size Forecast by Applications
      6.2.1 Making Reservations
      6.2.2 Translation Services
      6.2.3 Direction Guidance
      6.2.4 Audio Guidance
      6.2.5 Other
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Online Travel Agency (OTA) Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Online Travel Agency (OTA) Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Online Travel Agency (OTA) Analysis and Forecast
   9.1 Introduction
   9.2 North America Online Travel Agency (OTA) Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Online Travel Agency (OTA) Market Size Forecast by Type
      9.6.1 Online
      9.6.2 Offline
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Online Travel Agency (OTA) Market Size Forecast by Applications
      9.10.1 Making Reservations
      9.10.2 Translation Services
      9.10.3 Direction Guidance
      9.10.4 Audio Guidance
      9.10.5 Other
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Online Travel Agency (OTA) Analysis and Forecast
   10.1 Introduction
   10.2 Europe Online Travel Agency (OTA) Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Online Travel Agency (OTA) Market Size Forecast by Type
      10.6.1 Online
      10.6.2 Offline
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Online Travel Agency (OTA) Market Size Forecast by Applications
      10.10.1 Making Reservations
      10.10.2 Translation Services
      10.10.3 Direction Guidance
      10.10.4 Audio Guidance
      10.10.5 Other
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Online Travel Agency (OTA) Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Online Travel Agency (OTA) Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Online Travel Agency (OTA) Market Size Forecast by Type
      11.6.1 Online
      11.6.2 Offline
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Online Travel Agency (OTA) Market Size Forecast by Applications
      11.10.1 Making Reservations
      11.10.2 Translation Services
      11.10.3 Direction Guidance
      11.10.4 Audio Guidance
      11.10.5 Other
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Online Travel Agency (OTA) Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Online Travel Agency (OTA) Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Online Travel Agency (OTA) Market Size Forecast by Type
      12.6.1 Online
      12.6.2 Offline
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Online Travel Agency (OTA) Market Size Forecast by Applications
      12.10.1 Making Reservations
      12.10.2 Translation Services
      12.10.3 Direction Guidance
      12.10.4 Audio Guidance
      12.10.5 Other
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Online Travel Agency (OTA) Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Online Travel Agency (OTA) Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Online Travel Agency (OTA) Market Size Forecast by Type
      13.6.1 Online
      13.6.2 Offline
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Online Travel Agency (OTA) Market Size Forecast by Applications
      13.10.1 Making Reservations
      13.10.2 Translation Services
      13.10.3 Direction Guidance
      13.10.4 Audio Guidance
      13.10.5 Other
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Online Travel Agency (OTA) Market: Competitive Dashboard
   14.2 Global Online Travel Agency (OTA) Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Booking Holdings
      14.3.2 TripAdvisor
      14.3.3 Expedia
      14.3.4 HomeAway
      14.3.5 Kayak
      14.3.6 QUNR
      14.3.7 Ctrip
      14.3.8 Orbitz
      14.3.9 MakeMyTrip
      14.3.10 TravelZoo
      14.3.11 Sabre Corporation
      14.3.12 Opodo
      14.3.13 Travelgenio
      14.3.14 Voyages
      14.3.15 Webjet
      14.3.16 Wotif.com

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