Global OTA Transmission Platform Market by Type (Platform, Services (Consulting, Installation, Support/Maintenance)), By Application (Radio, Television Platforms) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global OTA transmission platform market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for over-the-air (OTA) transmission platforms for radio and television applications. In addition, the growing trend of digitalization is also contributing to the growth of this market. The global OTA transmission platform market can be segmented on the basis of type, application, and region. On the basis of type, the market can be divided into platforms and services. The platforms segment includes hardware and software components used in an OTA system deployment. The services segment includes consulting, installation, support/maintenance, and other services related to OTA systems deployments. On the basis of application, the market can be classified into radio and television platforms segments.



Get Free Sample Report

Product Definition:

OTA Transmission Platform is a technology that enables wireless devices to receive and install software updates and new features over the air. This technology is important because it allows wireless devices to keep up with the latest advancements without having to be physically connected to a computer.

Platform:

The global OTA (Over the Top) Transmission Platform market size was valued at USD 1.5 billion in 2015 and is expected to witness significant growth over the forecast period owing to increasing demand for digital content. The growing trend of consuming media content via subscription-based services such as Netflix, Amazon Prime, Hulu, and HBO GO is expected to drive industry growth over the next seven years.

Services (Consulting, Installation, Support/Maintenance):

The global services market is expected to witness significant growth over the forecast period. The OTA (Over-the-Top) transmission platform provides access to a variety of content, including live and on-demand video, music, and other audio formats. It also offers various entertainment applications such as games and social networking through different devices such as tablets, smartphones, computers or set top boxes (STB).

Application Insights:

Based on application, the global OTA transmission platform market has been segmented into radio and television platforms. Radio platforms held a larger share in 2017 as compared to television platforms. This is due to the fact that radio is a more affordable technology for consumers as compared to TV sets which have high installation and maintenance costs. Moreover, there are various applications of OTA technologies such as mobile TV, internet protocol (IP)TV etc., which contribute towards higher demand for radio over-the-top (OTT) services globally.

The internet protocol tv segment is expected to witness significant growth over the forecast period owing to increasing adoption of smart TVs worldwide coupled with growing demand for online streaming services from both consumers and service providers globally. The availability of apps that enable users access different types of entertainment content through their smart TVs also contributes towards increased usage globally across all regions where OTT services are available currently or being developed presently such as North America, Latin America Europe Asia Pacific Middle East & Africa etc.

Regional Analysis:

North America dominated the global market in 2017. The presence of major players, increased adoption rate of advanced technologies, and high demand for customized solutions are some factors driving the regional market growth. Moreover, growing number of OTA service providers is further fueling the industry expansion. Increasing investments by companies to improve their transmission infrastructure is also expected to drive industry growth over the forecast period.

Asia Pacific region is anticipated to witness significant growth over the forecast period owing to increasing penetration rates and rising disposable income levels especially in developing countries such as India and China.

Growth Factors:

Increasing demand for renewable energy: The growth of the OTA transmission platform market can be attributed to the increasing demand for renewable energy across the globe. This is because OTAs help in transmitting large amounts of data quickly and efficiently, which is necessary for renewables such as wind and solar.
Growing need for smart grids: Another factor that is driving the growth of the OTA transmission platform market is the growing need for smart grids. Smart grids are able to manage and optimize energy usage by integrating information and communication technologies with traditional electricity networks. This helps reduce wastage of energy, thereby reducing costs and greenhouse gas emissions.
Rising concerns over climate change: Concerns over climate change are also driving investments in OTAs, as they help reduce emissions from power plants by allowing them to operate more efficiently than traditional methods do. In addition, OTAs also allow utilities to respond quickly to fluctuations in supply and demand, which can help prevent blackouts during periods of high demand or unexpected outages on the grid system .   4) Development of new applications: The development of new applications that make use of OTAs is also helping drive their growth . Some examples include using OTAs for real-time monitoring systems , distribution automation , substation automation , asset management systems etc 5) Increasing number of pilot projects: Finally, another key driver behind the growth o fthe OTA transmission platform market i s t he increasing number o f pilot projects being undertaken by various utilities


Get Free Sample Report
Scope Of The Report
Report Attributes
Report Details
Report Title
OTA Transmission Platform Market Research Report
By Type
Platform, Services (Consulting, Installation, Support/Maintenance)
By Application
Radio, Television Platforms
By Companies
Harmonic, LG Electronics, SK Telecom, TiVo, Channel Master, AirTV, GatesAir, Tablo TV, Sinclair Broadcast Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
125
Number of Tables & Figures
88
Customization Available
Yes, the report can be customized as per your need.

Global OTA Transmission Platform Market Report Segments:
The global OTA Transmission Platform market is segmented on the basis of:
Types
Platform, Services (Consulting, Installation, Support/Maintenance)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Radio, Television Platforms
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Harmonic
LG Electronics
SK Telecom
TiVo
Channel Master
AirTV
GatesAir
Tablo TV
Sinclair Broadcast Group



Get Free Sample Report

Highlights of The OTA Transmission Platform Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Platform
Services (Consulting, Installation, Support/Maintenance)
By Application:
Radio
Television Platforms
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the OTA Transmission Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

Frequently Asked Questions?