Market Overview:
The global out-of-home (Ooh) market is expected to reach a value of USD XX.XX billion by 2030, registering a CAGR of X.X% during the forecast period 2018-2030. The growth in the global out-of-home (Ooh) market can be attributed to various factors such as technological advancements, increasing demand for digital signage and growing urbanization. The traditional OOH segment is projected to hold the largest share in the global out-of home (Ooh) market during the forecast period 2018–2030 owing to its large installed base and longer life cycle as compared to other segments. However, DOOH is expected to grow at a higher CAGR during the forecast period due its ability to target specific audiences with relevant content and better return on investment (ROI). BFSI sector accounted for majority of spending on out-of home advertising in 2017 and this trend is expected continue throughout the forecast period. This can be attributed majorly due increased spending by banks & financial institutions on marketing & branding activities across different geographies coupled with rising consumerism aroundthe world .
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Product Definition:
Out-of-home media (Ooh) is a form of advertising that reaches people outside of their homes. Ooh encompasses traditional out-of-home media such as billboards, transit and street furniture, as well as new out-of home channels such as digital signage and location based marketing. Ooh is an important part of the overall advertising mix, helping brands to reach consumers when they are not in front of a computer or television screen.
Traditional OOH (Billboards):
Traditional OOH (Billboards) is a cost-effective advertising medium that delivers high impact at the target audience. It's an outdoor advertisement supported by a large format video screen or any electronic display. Billboards are used majorly for promoting brand awareness and increasing sales of products/services in retail, transportation, FMCG sectors.
DOOH:
DOOH (Out-of-home) marketing is a form of outdoor advertising that involves the use of billboards, posters, and other types of advertisements to promote products or services. The term DOOH is derived from the Japanese word “douga” which means screen. OOH or DOOH marketing uses digital screens as an advertisement medium in public spaces such as transportation stations, malls & complexes and city streets.
Application Insights:
The out-of-home advertising industry has been segmented into traditional OOH and DOOH. The billboards were the most prominent application of the out-of-home industry in 2017, with a market share of over 40%. These are large display ads that can be seen from far away, usually on major highways or byways. They are also commonly seen at public places such as bus stands, railway stations and airports.
The growing popularity of digital signage is expected to impact the growth rate of OOH in near future as these displays do not require big spaces for installation compared to billboards. Digital signage offers various advantages including remote monitoring & management features along with interactivity & customization options for advertisers which is likely to fuel its adoption over other forms such as posters or boards which were more popular a few years ago.
Regional Analysis:
North America dominated the global market in 2017. The U.S., in particular, is a major revenue contributor to the regional market owing to the presence of well-established companies and high spending capacity of consumers. Furthermore, an increasing number of OOH advertising contracts between advertisers and agencies is expected to drive growth over the forecast period.
Asia Pacific has also been witnessing robust growth since 2016 due to factors such as growing disposable income, changing consumer preferences towards electronic media for entertainment and information purposes along with rising awareness about brand image among millennials are driving demand for out-of home advertising mediums in this region.
Europe was valued at USD X billion in 2017 owing to its large outdoor advertisement sector that includes both traditional formats such as billboards.
Growth Factors:
- Increasing urbanization: The trend of people moving to cities is expected to continue, driving demand for OOH advertising as a way to reach consumers in high-traffic areas.
- Proliferation of digital signage: As digital signage becomes more commonplace, businesses are increasingly turning to this medium as a way to reach consumers with targeted messages.
- Shift from traditional media: Consumers are spending less time watching traditional television and reading newspapers, making OOH advertising an increasingly important means of reaching them.
- Growth in ad spending: Advertisers are projected to increase their spending on OOH advertising in the coming years as they look for new ways to reach consumers who are increasingly inundated with marketing messages.
- Increased focus on location-based services: As the use of location-based services (such as GPS) continues to grow, businesses will be able to target ads more effectively using this data
Scope Of The Report
Report Attributes
Report Details
Report Title
Out-of-home (Ooh) Market Research Report
By Type
Traditional OOH (Billboards), DOOH
By Application
BFSI, Hotels, Streets, Public Places, Corporation, Others
By Companies
JCDecaux (France), Clear Channel Outdoor Holdings, Inc. (US), Lamar Advertising Company (US), OUTFRONT Media (US), Daktronics (US), Prismview LLC (US), NEC Display Solutions, Ltd. (Japan), OOh!media Ltd. (Australia), Broadsign International LLC. (Canada), Stroer SE & Co. KGaA (Germany), Mvix, Inc. (US), Christie Digital Systems USA, Inc. (US), Ayuda Media Systems (US), Deepsky Corporation Ltd. (Hong Kong), Aoto Electronics Co., Ltd (China)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
168
Number of Tables & Figures
118
Customization Available
Yes, the report can be customized as per your need.
Global Out-of-home (Ooh) Market Report Segments:
The global Out-of-home (Ooh) market is segmented on the basis of:
Types
Traditional OOH (Billboards), DOOH
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Hotels, Streets, Public Places, Corporation, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- JCDecaux (France)
- Clear Channel Outdoor Holdings, Inc. (US)
- Lamar Advertising Company (US)
- OUTFRONT Media (US)
- Daktronics (US)
- Prismview LLC (US)
- NEC Display Solutions, Ltd. (Japan)
- OOh!media Ltd. (Australia)
- Broadsign International LLC. (Canada)
- Stroer SE & Co. KGaA (Germany)
- Mvix, Inc. (US)
- Christie Digital Systems USA, Inc. (US)
- Ayuda Media Systems (US)
- Deepsky Corporation Ltd. (Hong Kong)
- Aoto Electronics Co., Ltd (China)
 Market Overview.svg)
Highlights of The Out-of-home (Ooh) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Traditional OOH (Billboards)
- DOOH
- By Application:
- BFSI
- Hotels
- Streets
- Public Places
- Corporation
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Out-of-home (Ooh) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Out-of-home refers to advertising that is not placed in a physical location, such as billboards or transit ads. Ooh can also refer to digital out-of-home (DOOH) advertising, which includes ads displayed on websites and mobile apps.
Some of the key players operating in the out-of-home (ooh) market are JCDecaux (France), Clear Channel Outdoor Holdings, Inc. (US), Lamar Advertising Company (US), OUTFRONT Media (US), Daktronics (US), Prismview LLC (US), NEC Display Solutions, Ltd. (Japan), OOh!media Ltd. (Australia), Broadsign International LLC. (Canada), Stroer SE & Co. KGaA (Germany), Mvix, Inc. (US), Christie Digital Systems USA, Inc. (US), Ayuda Media Systems (US), Deepsky Corporation Ltd. (Hong Kong), Aoto Electronics Co., Ltd (China).
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Out-of-home (Ooh) Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Out-of-home (Ooh) Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Out-of-home (Ooh) Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Out-of-home (Ooh) Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Out-of-home (Ooh) Market Size & Forecast, 2018-2028
4.5.1 Out-of-home (Ooh) Market Size and Y-o-Y Growth
4.5.2 Out-of-home (Ooh) Market Absolute $ Opportunity
Chapter 5 Global Out-of-home (Ooh) Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Out-of-home (Ooh) Market Size Forecast by Type
5.2.1 Traditional OOH (Billboards)
5.2.2 DOOH
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Out-of-home (Ooh) Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Out-of-home (Ooh) Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Hotels
6.2.3 Streets
6.2.4 Public Places
6.2.5 Corporation
6.2.6 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Out-of-home (Ooh) Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Out-of-home (Ooh) Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Out-of-home (Ooh) Analysis and Forecast
9.1 Introduction
9.2 North America Out-of-home (Ooh) Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Out-of-home (Ooh) Market Size Forecast by Type
9.6.1 Traditional OOH (Billboards)
9.6.2 DOOH
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Out-of-home (Ooh) Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Hotels
9.10.3 Streets
9.10.4 Public Places
9.10.5 Corporation
9.10.6 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Out-of-home (Ooh) Analysis and Forecast
10.1 Introduction
10.2 Europe Out-of-home (Ooh) Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Out-of-home (Ooh) Market Size Forecast by Type
10.6.1 Traditional OOH (Billboards)
10.6.2 DOOH
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Out-of-home (Ooh) Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Hotels
10.10.3 Streets
10.10.4 Public Places
10.10.5 Corporation
10.10.6 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Out-of-home (Ooh) Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Out-of-home (Ooh) Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Out-of-home (Ooh) Market Size Forecast by Type
11.6.1 Traditional OOH (Billboards)
11.6.2 DOOH
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Out-of-home (Ooh) Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Hotels
11.10.3 Streets
11.10.4 Public Places
11.10.5 Corporation
11.10.6 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Out-of-home (Ooh) Analysis and Forecast
12.1 Introduction
12.2 Latin America Out-of-home (Ooh) Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Out-of-home (Ooh) Market Size Forecast by Type
12.6.1 Traditional OOH (Billboards)
12.6.2 DOOH
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Out-of-home (Ooh) Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Hotels
12.10.3 Streets
12.10.4 Public Places
12.10.5 Corporation
12.10.6 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Out-of-home (Ooh) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Out-of-home (Ooh) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Out-of-home (Ooh) Market Size Forecast by Type
13.6.1 Traditional OOH (Billboards)
13.6.2 DOOH
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Out-of-home (Ooh) Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Hotels
13.10.3 Streets
13.10.4 Public Places
13.10.5 Corporation
13.10.6 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Out-of-home (Ooh) Market: Competitive Dashboard
14.2 Global Out-of-home (Ooh) Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 JCDecaux (France)
14.3.2 Clear Channel Outdoor Holdings, Inc. (US)
14.3.3 Lamar Advertising Company (US)
14.3.4 OUTFRONT Media (US)
14.3.5 Daktronics (US)
14.3.6 Prismview LLC (US)
14.3.7 NEC Display Solutions, Ltd. (Japan)
14.3.8 OOh!media Ltd. (Australia)
14.3.9 Broadsign International LLC. (Canada)
14.3.10 Stroer SE & Co. KGaA (Germany)
14.3.11 Mvix, Inc. (US)
14.3.12 Christie Digital Systems USA, Inc. (US)
14.3.13 Ayuda Media Systems (US)
14.3.14 Deepsky Corporation Ltd. (Hong Kong)
14.3.15 Aoto Electronics Co., Ltd (China)
