Market Overview:
The global out of home tea market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for tea across different applications, such as quick service restaurants, restaurants, bars & pubs, hotels, cafe/coffee shop chains and work places. Moreover, the growing popularity of matcha tea is also contributing to the growth of this market. North America dominates the global out of home tea market and is expected to maintain its dominance throughout the forecast period.
Product Definition:
Out of Home Tea is tea that is not brewed in a home. This type of tea can be bought pre-packaged or brewed on the spot at cafes and restaurants. Out of home tea is typically higher quality than what can be brewed at home, and it offers a wider variety of flavors and styles. Out of home tea is becoming more popular as people seek new experiences and unique flavors.
Black Tea:
Black tea is the most popular type of tea in the world. It's also one of the major ingredients in OOH (Out of Home) Tea market. The growth factor for this market is due to growing awareness among consumers regarding healthy and nutritious food products, which has increased demand for ready-to-drink beverages such as green and black teas.
Green tea contains higher levels of antioxidants than black or oolong tea.
Green Tea:
Green tea is the fresh unprocessed leaves of Camellia sinensis plant. The color of this tea depends on the degree of oxidation. Green tea has higher antioxidant content as compared to other types of teas. Antioxidants are natural substances that prevent the damage caused by free radicals in our body, which may lead to various diseases such as heart disease, cancer, and arthritis among others.
Application Insights:
The restaurants segment accounted for the largest share of over 40.0% in 2017 and is expected to continue its dominance over the forecast period. The growing preference for OOH tea across Quick Service Restaurants (QSR) is driving the demand for herbal, green, black and oolong tea in this application segment. QSRs are a convenient place to grab a quick meal or snack as they offer an interactive experience that encourages consumers to spend more time there. This factor is likely to fuel market growth during the forecast period.
The bars & pubs segment was valued at USD 536 million in 2017 owing to rising consumption of alcohol with social occasions such as weddings and anniversaries being major buyers of these beverages, thereby propelling industry growth during the forecast period.
Regional Analysis:
Asia Pacific dominated the global out of home tea market in 2017. The region is expected to continue its dominance over the forecast period as well. This can be attributed to growing consumption of tea and changing consumer preferences towards healthy beverages among consumers in countries such as China, Japan, India, South Korea and Australia. Moreover, increasing number of cafes and coffee shops across these countries will drive demand for OOH advertising space over the next eight years.
North America is anticipated to witness significant growth over the forecast period owing to rising awareness about health benefits associated with various types of tea including green tea and matcha green tea among consumers in U.S.
Growth Factors:
- Increasing disposable income of the consumers: The growth in the disposable income of the consumers is one of the key drivers for this market as it leads to an increase in their spending capacity, which in turn helps to boost this market.
- Rising demand for premium tea products: There is a rising demand for premium tea products across the globe, which is aiding the growth of this market. This can be attributed to changing consumer preferences towards high-quality and healthier tea options.
- Proliferation of new retail formats: The proliferation of new retail formats such as food courts, cafes, and restaurants is providing a major impetus to this market’s growth as it offers greater exposure to these products among potential consumers.
- Growing popularity of iced tea beverages: Iced tea beverages are gaining immense popularity among health-conscious consumers owing to their numerous health benefits such as weight loss and improved digestion process etc., thereby propelling the sales growth rateof out-of-home teas globally .
Scope Of The Report
Report Attributes
Report Details
Report Title
Out of Home Tea Market Research Report
By Type
Black Tea, Green Tea, Herbal Tea, Matcha Tea, Oolong Tea, Others
By Application
Quick Service Restaurants, Restaurants, Bars & Pubs, Hotels, Cafe/Coffee Shop Chains, Work Places, Outdoor, Others
By Companies
Unilever Group, Tata Global Beverages Ltd, Associated British Foods, Celestial Seasonings, Inc., The Republic of Tea, Tenfu Corporation, Peet’s Coffee & Tea, Bettys and Taylors Group Limited, Kusmi Tea, Dilmah Ceylon Tea Company PLC, Starbucks Corporation, Costa Ltd, Nestle S.A., The Coca Cola Company, Pepsico, Inc.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
147
Number of Tables & Figures
103
Customization Available
Yes, the report can be customized as per your need.
Global Out of Home Tea Market Report Segments:
The global Out of Home Tea market is segmented on the basis of:
Types
Black Tea, Green Tea, Herbal Tea, Matcha Tea, Oolong Tea, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Quick Service Restaurants, Restaurants, Bars & Pubs, Hotels, Cafe/Coffee Shop Chains, Work Places, Outdoor, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Unilever Group
- Tata Global Beverages Ltd
- Associated British Foods
- Celestial Seasonings, Inc.
- The Republic of Tea
- Tenfu Corporation
- Peet’s Coffee & Tea
- Bettys and Taylors Group Limited
- Kusmi Tea
- Dilmah Ceylon Tea Company PLC
- Starbucks Corporation
- Costa Ltd
- Nestle S.A.
- The Coca Cola Company
- Pepsico, Inc.
Highlights of The Out of Home Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Black Tea
- Green Tea
- Herbal Tea
- Matcha Tea
- Oolong Tea
- Others
- By Application:
- Quick Service Restaurants
- Restaurants
- Bars & Pubs
- Hotels
- Cafe/Coffee Shop Chains
- Work Places
- Outdoor
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Out of Home Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Out of Home Tea is a type of tea that is served in a different environment than the traditional tea service. This could be at a restaurant, cafe, or even outdoors.
Some of the major companies in the out of home tea market are Unilever Group, Tata Global Beverages Ltd, Associated British Foods, Celestial Seasonings, Inc., The Republic of Tea, Tenfu Corporation, Peet’s Coffee & Tea, Bettys and Taylors Group Limited, Kusmi Tea, Dilmah Ceylon Tea Company PLC, Starbucks Corporation, Costa Ltd, Nestle S.A., The Coca Cola Company, Pepsico, Inc..
The out of home tea market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Out of Home Tea Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Out of Home Tea Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Out of Home Tea Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Out of Home Tea Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Out of Home Tea Market Size & Forecast, 2018-2028
4.5.1 Out of Home Tea Market Size and Y-o-Y Growth
4.5.2 Out of Home Tea Market Absolute $ Opportunity
Chapter 5 Global Out of Home Tea Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Out of Home Tea Market Size Forecast by Type
5.2.1 Black Tea
5.2.2 Green Tea
5.2.3 Herbal Tea
5.2.4 Matcha Tea
5.2.5 Oolong Tea
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Out of Home Tea Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Out of Home Tea Market Size Forecast by Applications
6.2.1 Quick Service Restaurants
6.2.2 Restaurants
6.2.3 Bars & Pubs
6.2.4 Hotels
6.2.5 Cafe/Coffee Shop Chains
6.2.6 Work Places
6.2.7 Outdoor
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Out of Home Tea Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Out of Home Tea Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Out of Home Tea Analysis and Forecast
9.1 Introduction
9.2 North America Out of Home Tea Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Out of Home Tea Market Size Forecast by Type
9.6.1 Black Tea
9.6.2 Green Tea
9.6.3 Herbal Tea
9.6.4 Matcha Tea
9.6.5 Oolong Tea
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Out of Home Tea Market Size Forecast by Applications
9.10.1 Quick Service Restaurants
9.10.2 Restaurants
9.10.3 Bars & Pubs
9.10.4 Hotels
9.10.5 Cafe/Coffee Shop Chains
9.10.6 Work Places
9.10.7 Outdoor
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Out of Home Tea Analysis and Forecast
10.1 Introduction
10.2 Europe Out of Home Tea Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Out of Home Tea Market Size Forecast by Type
10.6.1 Black Tea
10.6.2 Green Tea
10.6.3 Herbal Tea
10.6.4 Matcha Tea
10.6.5 Oolong Tea
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Out of Home Tea Market Size Forecast by Applications
10.10.1 Quick Service Restaurants
10.10.2 Restaurants
10.10.3 Bars & Pubs
10.10.4 Hotels
10.10.5 Cafe/Coffee Shop Chains
10.10.6 Work Places
10.10.7 Outdoor
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Out of Home Tea Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Out of Home Tea Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Out of Home Tea Market Size Forecast by Type
11.6.1 Black Tea
11.6.2 Green Tea
11.6.3 Herbal Tea
11.6.4 Matcha Tea
11.6.5 Oolong Tea
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Out of Home Tea Market Size Forecast by Applications
11.10.1 Quick Service Restaurants
11.10.2 Restaurants
11.10.3 Bars & Pubs
11.10.4 Hotels
11.10.5 Cafe/Coffee Shop Chains
11.10.6 Work Places
11.10.7 Outdoor
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Out of Home Tea Analysis and Forecast
12.1 Introduction
12.2 Latin America Out of Home Tea Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Out of Home Tea Market Size Forecast by Type
12.6.1 Black Tea
12.6.2 Green Tea
12.6.3 Herbal Tea
12.6.4 Matcha Tea
12.6.5 Oolong Tea
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Out of Home Tea Market Size Forecast by Applications
12.10.1 Quick Service Restaurants
12.10.2 Restaurants
12.10.3 Bars & Pubs
12.10.4 Hotels
12.10.5 Cafe/Coffee Shop Chains
12.10.6 Work Places
12.10.7 Outdoor
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Out of Home Tea Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Out of Home Tea Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Out of Home Tea Market Size Forecast by Type
13.6.1 Black Tea
13.6.2 Green Tea
13.6.3 Herbal Tea
13.6.4 Matcha Tea
13.6.5 Oolong Tea
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Out of Home Tea Market Size Forecast by Applications
13.10.1 Quick Service Restaurants
13.10.2 Restaurants
13.10.3 Bars & Pubs
13.10.4 Hotels
13.10.5 Cafe/Coffee Shop Chains
13.10.6 Work Places
13.10.7 Outdoor
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Out of Home Tea Market: Competitive Dashboard
14.2 Global Out of Home Tea Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Unilever Group
14.3.2 Tata Global Beverages Ltd
14.3.3 Associated British Foods
14.3.4 Celestial Seasonings, Inc.
14.3.5 The Republic of Tea
14.3.6 Tenfu Corporation
14.3.7 Peet’s Coffee & Tea
14.3.8 Bettys and Taylors Group Limited
14.3.9 Kusmi Tea
14.3.10 Dilmah Ceylon Tea Company PLC
14.3.11 Starbucks Corporation
14.3.12 Costa Ltd
14.3.13 Nestle S.A.
14.3.14 The Coca Cola Company
14.3.15 Pepsico, Inc.
