Market Overview:
The global outbound telemarketing market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for outbound telemarketing services from various end-user industries, such as BFSI, IT & telecom, consulting (education and job), retail, government, healthcare, manufacturing and life sciences. North America is expected to hold the largest share of the global outbound telemarketing market in 2018 followed by Europe and Asia Pacific.
Product Definition:
Outbound Telemarketing is a process of selling products or services over the telephone. Outbound telemarketing can be an effective way to reach potential customers who might not otherwise be aware of your product or service. It can also help you build relationships with current customers and increase sales.
Business to Consumer:
Business to Consumer (B2C) is a marketing practice, which involves the transmission of information from an enterprise or its representatives to a person who does not participate in the business of the transmitting party. The B2C communication may take place directly between two individuals using e-mail addresses or through third-party distribution channels such as online retailers and telecommunication services. In either case, it's called direct marketing.
Business to Business:
Business to Business (B2B) is a type of telemarketing where the sales department of an organization sells its products and services to another company. The other company may be an individual, business or corporate office. B2B marketing involves promoting products and services offered by one business to another business, which may involve the exchange of money or other valuables between the two companies.
Application Insights:
The retail segment accounted for the largest market share of over 30% in 2017. The growth can be attributed to the increasing adoption of outbound telemarketing by retailers, especially e-commerce companies, for selling products. Additionally, it is also due to a rise in demand for door-step delivery and easy return policies by consumers which telemarketing agencies are using to their advantage. Moreover, companies are focusing on building long term relationships with customers through outbound calls which is further driving the industry growth.
The IT & telecom sector accounted for a significant market share in 2017 owing to increased demand from customer service centers and sales offices of various IT firms operating across different geographies worldwide. Companies such as Microsoft Corporation; Google LLC; Vodafone Group Plc; AT&T Inc.; BSNL (India) Ltd.; Huawei Technologies Co., Ltd.
Regional Analysis:
North America dominated the global outbound telemarketing industry in 2017. The region is expected to maintain its dominance over the forecast period as well. This growth can be attributed to various factors such as high disposable income, increasing awareness about different modes of communication, and presence of a large number of market players in this region.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising demand for B2C marketing activities from developing countries such as India and China. Furthermore, an increase in outsourcing activities by companies based in developed economies will drive regional market growth during the forecast period.
Growth Factors:
- Increasing demand for telemarketing services from small and medium businesses (SMBs) due to the growing awareness of the benefits of outbound telemarketing.
- The increasing use of cloud-based telephony solutions that make it easier and more affordable for businesses to outsource their telemarketing operations.
- The growing popularity of marketing automation tools that help businesses automate their outbound marketing campaigns and improve their return on investment (ROI).
- The increasing number of online channels such as social media, search engines, and email that offer opportunities for businesses to reach new customers through targeted advertising campaigns.
- The rising demand for customer relationship management (CRM) software that helps businesses track and manage their interactions with potential and current customers
Scope Of The Report
Report Attributes
Report Details
Report Title
Outbound Telemarketing Market Research Report
By Type
Business to Consumer, Business to Business
By Application
BFSI, IT & Telecom, Consulting (Education and Job), Retail, Government, Healthcare, Manufacturing, Life Sciences, Others
By Companies
TeleTech Holdings, Inc., Atento S.A., Concentrix Corporation, Alorica Inc., Arvato AG, MarketOne International LLP, MarketMakers Inc. Ltd, OnBrand24, Inc., Teleperformance Group, Inc., Convergys Corporation.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
213
Number of Tables & Figures
150
Customization Available
Yes, the report can be customized as per your need.
Global Outbound Telemarketing Market Report Segments:
The global Outbound Telemarketing market is segmented on the basis of:
Types
Business to Consumer, Business to Business
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, IT & Telecom, Consulting (Education and Job), Retail, Government, Healthcare, Manufacturing, Life Sciences, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- TeleTech Holdings, Inc.
- Atento S.A.
- Concentrix Corporation
- Alorica Inc.
- Arvato AG
- MarketOne International LLP
- MarketMakers Inc. Ltd
- OnBrand24, Inc.
- Teleperformance Group, Inc.
- Convergys Corporation.
Highlights of The Outbound Telemarketing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Business to Consumer
- Business to Business
- By Application:
- BFSI
- IT & Telecom
- Consulting (Education and Job)
- Retail
- Government
- Healthcare
- Manufacturing
- Life Sciences
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Outbound Telemarketing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Outbound telemarketing is a form of telemarketing in which sales representatives call potential customers who have not contacted the company yet.
Some of the major players in the outbound telemarketing market are TeleTech Holdings, Inc., Atento S.A., Concentrix Corporation, Alorica Inc., Arvato AG, MarketOne International LLP, MarketMakers Inc. Ltd, OnBrand24, Inc., Teleperformance Group, Inc., Convergys Corporation..
The outbound telemarketing market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Outbound Telemarketing Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Outbound Telemarketing Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Outbound Telemarketing Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Outbound Telemarketing Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Outbound Telemarketing Market Size & Forecast, 2020-2028
4.5.1 Outbound Telemarketing Market Size and Y-o-Y Growth
4.5.2 Outbound Telemarketing Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Business to Consumer
5.2.2 Business to Business
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 IT & Telecom
6.2.3 Consulting (Education and Job)
6.2.4 Retail
6.2.5 Government
6.2.6 Healthcare
6.2.7 Manufacturing
6.2.8 Life Sciences
6.2.9 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Outbound Telemarketing Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Outbound Telemarketing Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Business to Consumer
9.6.2 Business to Business
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 IT & Telecom
9.10.3 Consulting (Education and Job)
9.10.4 Retail
9.10.5 Government
9.10.6 Healthcare
9.10.7 Manufacturing
9.10.8 Life Sciences
9.10.9 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Business to Consumer
10.6.2 Business to Business
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 IT & Telecom
10.10.3 Consulting (Education and Job)
10.10.4 Retail
10.10.5 Government
10.10.6 Healthcare
10.10.7 Manufacturing
10.10.8 Life Sciences
10.10.9 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Business to Consumer
11.6.2 Business to Business
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 IT & Telecom
11.10.3 Consulting (Education and Job)
11.10.4 Retail
11.10.5 Government
11.10.6 Healthcare
11.10.7 Manufacturing
11.10.8 Life Sciences
11.10.9 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Business to Consumer
12.6.2 Business to Business
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 IT & Telecom
12.10.3 Consulting (Education and Job)
12.10.4 Retail
12.10.5 Government
12.10.6 Healthcare
12.10.7 Manufacturing
12.10.8 Life Sciences
12.10.9 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Business to Consumer
13.6.2 Business to Business
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 IT & Telecom
13.10.3 Consulting (Education and Job)
13.10.4 Retail
13.10.5 Government
13.10.6 Healthcare
13.10.7 Manufacturing
13.10.8 Life Sciences
13.10.9 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Outbound Telemarketing Market: Competitive Dashboard
14.2 Global Outbound Telemarketing Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 TeleTech Holdings, Inc.
14.3.2 Atento S.A.
14.3.3 Concentrix Corporation
14.3.4 Alorica Inc.
14.3.5 Arvato AG
14.3.6 MarketOne International LLP
14.3.7 MarketMakers Inc. Ltd
14.3.8 OnBrand24, Inc.
14.3.9 Teleperformance Group, Inc.
14.3.10 Convergys Corporation.
