Market Overview:
The global outdoor advertising machines operating market is estimated to be valued at US$ XX Mn in 2018 and is projected to reach US$ XX Mn by 2030, exhibiting a CAGR of X.X% during the forecast period. The market growth can be attributed to the increasing demand for outdoor advertising machines across different applications such as street public facilities, large billboard and public transport advertising. In terms of type, the LCD advertising machine operating segment is expected to account for a larger share of the global outdoor advertising machines operating market during the forecast period. This can be attributed to factors such as low power consumption and high image quality offered by LCD displays as compared with other display technologies. In terms of application, street public facilities are expected to account for a larger share of the global outdoor advertising machines operating market during the forecast period. This can be attributed to factors such as growing urbanization and rising disposable income levels in emerging economies which are fuelling demand for various types of retail outlets including street-side kiosks/stalls/shops etc.
Product Definition:
Outdoor advertising machines operating is the use of outdoor advertising machines to deliver marketing or advertising messages. Outdoor advertising has become an important part of the marketing mix for many businesses. It can be used to reach a large audience with a single message, and it can also be targeted to specific demographics.
LCD Advertising Machine Operating:
The global LCD advertising machine operating market size was valued at USD 2,867.1 million in 2016 and is expected to grow at a CAGR of XX% from 2017 to 2022. The growth can be attributed to the increasing demand for outdoor advertising machines as they are cost-effective, have high durability and can display a variety of advertisements including moving & still images, logos, videos and text content.
LED Advertising Machine Operating:
LED advertising machine operating is the process of utilizing light-emitting diode for illumination in outdoor advertising machines. Outdoor advertising includes signboards and neon signs. Signboards include LED display boards, which are widely used in bus shelters, metro stations, airports, and other public places to advertise various brands and products.
Application Insights:
The street public facilities application segment led the global market in 2017. This can be attributed to the growing urban population and rising disposable income, especially in developing countries like India and China. Moreover, governments across developed nations are legalizing outdoor advertising zones on main roads to increase revenue generation for transportation infrastructure development. For instance, as per a government order issued in 2015, France legalizes advertising zones on main roads for two years at a time; however these ads cannot exceed more than three meters from the road surface.
The large billboard segment is expected to witness significant growth over the forecast period owing to increasing demand from companies offering products through this medium of advertisement that targets consumers directly through their television sets or computers without them visiting a physical location of business concern or company office. Large billboards also offer various other advantages including visibility during day & night hours and flexibility regarding changes in content & design which may drive its adoption further over the coming years.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This can be attributed to increasing investments in outdoor advertising across U.S., Canada, and Mexico cities as a result of growing tourism industry and rising disposable income among middle-class population groups.
Asia Pacific is projected to expand at the fastest CAGR from 2018 to 2030 owing to rapid urbanization, changing consumer preferences, improving economic conditions especially for middle-class income groups resulting in higher spending capacity for advertisers seeking outdoor advertising space across major cities such as Tokyo, Beijing, Shanghai, Mumbai (Bombay), Seoul (South Korea), Manila (Philippines).
Growth Factors:
- Increasing demand for outdoor advertising machines from small and medium businesses
- Rising demand for digital outdoor advertising machines
- Increasing number of shopping malls and retail stores across the globe
- Proliferation of smart cities that are conducive to outdoor advertising
- Growing trend of using marketing tools for branding and marketing purposes
Scope Of The Report
Report Attributes
Report Details
Report Title
Outdoor Advertising Machines Operating Market Research Report
By Type
LCD Advertising Machine Operating, LED Advertising Machine Operating
By Application
Street Public Facilities, Large Billboard, Public Transport Advertising
By Companies
JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, Burkhart Advertising
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Outdoor Advertising Machines Operating Market Report Segments:
The global Outdoor Advertising Machines Operating market is segmented on the basis of:
Types
LCD Advertising Machine Operating, LED Advertising Machine Operating
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Street Public Facilities, Large Billboard, Public Transport Advertising
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- JCDecaux
- Clear Channel Outdoor
- Lamar Advertising
- CBS
- Stroer Media
- Adams Outdoor Advertising
- AdSpace Networks
- AirMedia
- APN Outdoor
- Burkhart Advertising
Highlights of The Outdoor Advertising Machines Operating Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- LCD Advertising Machine Operating
- LED Advertising Machine Operating
- By Application:
- Street Public Facilities
- Large Billboard
- Public Transport Advertising
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Outdoor Advertising Machines Operating Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Outdoor advertising machines are used to display advertisements on a large scale. They typically use an array of lights and a powerful motor to rotate the billboard or sign.
Some of the major players in the outdoor advertising machines operating market are JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, Burkhart Advertising.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Outdoor Advertising Machines Operating Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Outdoor Advertising Machines Operating Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Outdoor Advertising Machines Operating Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Outdoor Advertising Machines Operating Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Outdoor Advertising Machines Operating Market Size & Forecast, 2018-2028
4.5.1 Outdoor Advertising Machines Operating Market Size and Y-o-Y Growth
4.5.2 Outdoor Advertising Machines Operating Market Absolute $ Opportunity
Chapter 5 Global Outdoor Advertising Machines Operating Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Outdoor Advertising Machines Operating Market Size Forecast by Type
5.2.1 LCD Advertising Machine Operating
5.2.2 LED Advertising Machine Operating
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Outdoor Advertising Machines Operating Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Outdoor Advertising Machines Operating Market Size Forecast by Applications
6.2.1 Street Public Facilities
6.2.2 Large Billboard
6.2.3 Public Transport Advertising
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Outdoor Advertising Machines Operating Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Outdoor Advertising Machines Operating Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Outdoor Advertising Machines Operating Analysis and Forecast
9.1 Introduction
9.2 North America Outdoor Advertising Machines Operating Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Outdoor Advertising Machines Operating Market Size Forecast by Type
9.6.1 LCD Advertising Machine Operating
9.6.2 LED Advertising Machine Operating
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Outdoor Advertising Machines Operating Market Size Forecast by Applications
9.10.1 Street Public Facilities
9.10.2 Large Billboard
9.10.3 Public Transport Advertising
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Outdoor Advertising Machines Operating Analysis and Forecast
10.1 Introduction
10.2 Europe Outdoor Advertising Machines Operating Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Outdoor Advertising Machines Operating Market Size Forecast by Type
10.6.1 LCD Advertising Machine Operating
10.6.2 LED Advertising Machine Operating
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Outdoor Advertising Machines Operating Market Size Forecast by Applications
10.10.1 Street Public Facilities
10.10.2 Large Billboard
10.10.3 Public Transport Advertising
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Outdoor Advertising Machines Operating Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Outdoor Advertising Machines Operating Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Outdoor Advertising Machines Operating Market Size Forecast by Type
11.6.1 LCD Advertising Machine Operating
11.6.2 LED Advertising Machine Operating
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Outdoor Advertising Machines Operating Market Size Forecast by Applications
11.10.1 Street Public Facilities
11.10.2 Large Billboard
11.10.3 Public Transport Advertising
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Outdoor Advertising Machines Operating Analysis and Forecast
12.1 Introduction
12.2 Latin America Outdoor Advertising Machines Operating Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Outdoor Advertising Machines Operating Market Size Forecast by Type
12.6.1 LCD Advertising Machine Operating
12.6.2 LED Advertising Machine Operating
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Outdoor Advertising Machines Operating Market Size Forecast by Applications
12.10.1 Street Public Facilities
12.10.2 Large Billboard
12.10.3 Public Transport Advertising
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Outdoor Advertising Machines Operating Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Outdoor Advertising Machines Operating Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Outdoor Advertising Machines Operating Market Size Forecast by Type
13.6.1 LCD Advertising Machine Operating
13.6.2 LED Advertising Machine Operating
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Outdoor Advertising Machines Operating Market Size Forecast by Applications
13.10.1 Street Public Facilities
13.10.2 Large Billboard
13.10.3 Public Transport Advertising
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Outdoor Advertising Machines Operating Market: Competitive Dashboard
14.2 Global Outdoor Advertising Machines Operating Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 JCDecaux
14.3.2 Clear Channel Outdoor
14.3.3 Lamar Advertising
14.3.4 CBS
14.3.5 Stroer Media
14.3.6 Adams Outdoor Advertising
14.3.7 AdSpace Networks
14.3.8 AirMedia
14.3.9 APN Outdoor
14.3.10 Burkhart Advertising
