Market Overview:
The global outdoor LED signage market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for outdoor LED signage for advertising and traffic and safety applications. In terms of type, the global outdoor LED signage market is segmented into single color, two-color/three-color, and full color segments. The full color segment is expected to grow at a higher CAGR than other segments during the forecast period owing to its high demand for indoor and outdoor advertising applications. In terms of application, the global outdoor LED signage market is divided into advertising media, traffic and safety, gymnasiums, and others segments. The advertising media segment accounted for the largest share of this market in 2017 due to rising demand from various industries such as retail stores, restaurants & hotels etc.
Product Definition:
An outdoor LED sign is a type of electronic billboard that uses light-emitting diodes (LEDs) as the display medium. Outdoor LED signage can be used for a variety of purposes, including advertising, traffic guidance, and weather warnings.
Single Color:
Single color outdoor LED signage is used for branding and advertising purpose. It includes a wide range of sign types such as traditional, digital, neon, and others. The single-color LED signs are gaining popularity in the market owing to their low power consumption feature which helps in reducing the cost of operationally expenditure by the business organizations. Moreover, these signs can be easily managed from a remote location via software application installed on a computer or smartphone due to its wireless connectivity feature.
Two-color/Three-color:
The two-color/three-color refers to the combination of colors used in outdoor LED signage. The two color/three color system is widely used by sign manufacturers as it's easy to paint and cost effective method. It can be seen from a great distance and thus it's an ideal solution for advertising or displaying information such as promotional campaigns, brand names, menu items name etc.
It has been observed that the consumers prefer eye catching graphics which attracts their attention.
Application Insights:
The advertising media segment dominated the global outdoor LED signage market in 2017 and is expected to witness significant growth over the forecast period. This can be attributed to increasing adoption of digital marketing and social media platforms, which has resulted in increased usage of LED advertisements for marketing purposes. Furthermore, growing preference for using LEDs as an alternative to fluorescent or high-intensity discharge (HID) advertising signs is likely to propel industry expansion over the coming years.
Traffic and safety application was one of the prominent segments accounted for in 2017 owing to its wide scale adoption across roadways, highways, walkways and parking lots globally. Growing concerns regarding road safety coupled with government initiatives such as Vision Zero are anticipated fuel demand from this segment over the forecast period. Other applications include gymnasiums, retail stores/malls/supermarkets along with other public buildings such as schools or hospitals where outdoor advertisement space is used for attracting customers or promoting products respectively.
Regional Analysis:
North America dominated the global market in 2017. The growth is majorly driven by U.S., which accounted for over 80% of the North American market share in 2017 owing to early adoption of digital signage and an increasing number of corporate headquarters and sports arenas in the region. Asia Pacific is expected to be one of the fastest-growing regional markets from 2018 to 2030 due to growing infrastructure spending, rising disposable income levels, improving standard of living, expanding retail networks, and government initiatives favoring new investments at a domestic level. Moreover, growing popularity for outdoor advertising as a marketing tool will drive demand further over next eight years.
The European outdoor LED signage industry is anticipated to witness significant growth over the forecast period owing its well-established tourism sector that has been using digital signs for public address announcements since 2007 under Digital Display Initiative (DDI).
Growth Factors:
- Increasing demand for outdoor LED signage from small and medium businesses (SMBs) due to advantages such as low power consumption, low maintenance cost, and easy installation.
- Rising demand for digital signage in retail sector to attract customers and improve brand visibility.
- Increasing number of construction projects across the globe is expected to boost the demand for outdoor LED signage market over the forecast period.
- Growing trend of using dynamic content on outdoor LED signs to engage viewers is projected to fuel the growth of this market in near future.
Scope Of The Report
Report Attributes
Report Details
Report Title
Outdoor LED Signage Market Research Report
By Type
Single Color, Two-color/Three-color, Full Color
By Application
Advertising Media, Traffic and Safety, Gym, Others
By Companies
Daktronics, Samsung, Unilumin, Leyard, LG, Absen, LianTronics, Shenzhen Lightking Tech Group Co., Ltd., Lighthouse Technologies Limited, Sansi, Yaham Electronics, Ledman Optoelectronic Co., Ltd., Shenzhen Mary Photoelectricity Co.Ltd(MRLED), Lopu, Shenzhen AOTO Electronics Co., Ltd., Chipshow, Shenzhen CLT, INFiLED, Retop LED Display Co., LTD., QSTECH Co., Ltd., Shenzhen Teeho Optoelectronic Co., Ltd
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
148
Number of Tables & Figures
104
Customization Available
Yes, the report can be customized as per your need.
Global Outdoor LED Signage Market Report Segments:
The global Outdoor LED Signage market is segmented on the basis of:
Types
Single Color, Two-color/Three-color, Full Color
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Advertising Media, Traffic and Safety, Gym, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Daktronics
- Samsung
- Unilumin
- Leyard
- LG
- Absen
- LianTronics
- Shenzhen Lightking Tech Group Co., Ltd.
- Lighthouse Technologies Limited
- Sansi
- Yaham Electronics
- Ledman Optoelectronic Co., Ltd.
- Shenzhen Mary Photoelectricity Co.Ltd(MRLED)
- Lopu
- Shenzhen AOTO Electronics Co., Ltd.
- Chipshow
- Shenzhen CLT
- INFiLED
- Retop LED Display Co., LTD.
- QSTECH Co., Ltd.
- Shenzhen Teeho Optoelectronic Co., Ltd
Highlights of The Outdoor LED Signage Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Single Color
- Two-color/Three-color
- Full Color
- By Application:
- Advertising Media
- Traffic and Safety
- Gym
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Outdoor LED Signage Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Consumer Insights
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Outdoor LED signage is a type of advertising that uses bright, colorful LEDs to display information or advertisements outdoors. Outdoor LED signage can be used in commercial and public spaces, such as streets, sidewalks, and parks.
Some of the major companies in the outdoor led signage market are Daktronics, Samsung, Unilumin, Leyard, LG, Absen, LianTronics, Shenzhen Lightking Tech Group Co., Ltd., Lighthouse Technologies Limited, Sansi, Yaham Electronics, Ledman Optoelectronic Co., Ltd., Shenzhen Mary Photoelectricity Co.Ltd(MRLED), Lopu, Shenzhen AOTO Electronics Co., Ltd., Chipshow, Shenzhen CLT, INFiLED, Retop LED Display Co., LTD., QSTECH Co., Ltd., Shenzhen Teeho Optoelectronic Co., Ltd.
The outdoor led signage market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Outdoor LED Signage Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Outdoor LED Signage Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Outdoor LED Signage Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Outdoor LED Signage Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Outdoor LED Signage Market Size & Forecast, 2018-2028
4.5.1 Outdoor LED Signage Market Size and Y-o-Y Growth
4.5.2 Outdoor LED Signage Market Absolute $ Opportunity
Chapter 5 Global Outdoor LED Signage Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Outdoor LED Signage Market Size Forecast by Type
5.2.1 Single Color
5.2.2 Two-color/Three-color
5.2.3 Full Color
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Outdoor LED Signage Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Outdoor LED Signage Market Size Forecast by Applications
6.2.1 Advertising Media
6.2.2 Traffic and Safety
6.2.3 Gym
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Outdoor LED Signage Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Outdoor LED Signage Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Outdoor LED Signage Analysis and Forecast
9.1 Introduction
9.2 North America Outdoor LED Signage Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Outdoor LED Signage Market Size Forecast by Type
9.6.1 Single Color
9.6.2 Two-color/Three-color
9.6.3 Full Color
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Outdoor LED Signage Market Size Forecast by Applications
9.10.1 Advertising Media
9.10.2 Traffic and Safety
9.10.3 Gym
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Outdoor LED Signage Analysis and Forecast
10.1 Introduction
10.2 Europe Outdoor LED Signage Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Outdoor LED Signage Market Size Forecast by Type
10.6.1 Single Color
10.6.2 Two-color/Three-color
10.6.3 Full Color
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Outdoor LED Signage Market Size Forecast by Applications
10.10.1 Advertising Media
10.10.2 Traffic and Safety
10.10.3 Gym
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Outdoor LED Signage Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Outdoor LED Signage Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Outdoor LED Signage Market Size Forecast by Type
11.6.1 Single Color
11.6.2 Two-color/Three-color
11.6.3 Full Color
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Outdoor LED Signage Market Size Forecast by Applications
11.10.1 Advertising Media
11.10.2 Traffic and Safety
11.10.3 Gym
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Outdoor LED Signage Analysis and Forecast
12.1 Introduction
12.2 Latin America Outdoor LED Signage Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Outdoor LED Signage Market Size Forecast by Type
12.6.1 Single Color
12.6.2 Two-color/Three-color
12.6.3 Full Color
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Outdoor LED Signage Market Size Forecast by Applications
12.10.1 Advertising Media
12.10.2 Traffic and Safety
12.10.3 Gym
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Outdoor LED Signage Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Outdoor LED Signage Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Outdoor LED Signage Market Size Forecast by Type
13.6.1 Single Color
13.6.2 Two-color/Three-color
13.6.3 Full Color
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Outdoor LED Signage Market Size Forecast by Applications
13.10.1 Advertising Media
13.10.2 Traffic and Safety
13.10.3 Gym
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Outdoor LED Signage Market: Competitive Dashboard
14.2 Global Outdoor LED Signage Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Daktronics
14.3.2 Samsung
14.3.3 Unilumin
14.3.4 Leyard
14.3.5 LG
14.3.6 Absen
14.3.7 LianTronics
14.3.8 Shenzhen Lightking Tech Group Co., Ltd.
14.3.9 Lighthouse Technologies Limited
14.3.10 Sansi
14.3.11 Yaham Electronics
14.3.12 Ledman Optoelectronic Co., Ltd.
14.3.13 Shenzhen Mary Photoelectricity Co.Ltd(MRLED)
14.3.14 Lopu
14.3.15 Shenzhen AOTO Electronics Co., Ltd.
14.3.16 Chipshow
14.3.17 Shenzhen CLT
14.3.18 INFiLED
14.3.19 Retop LED Display Co., LTD.
14.3.20 QSTECH Co., Ltd.
14.3.21 Shenzhen Teeho Optoelectronic Co., Ltd
