Market Overview:
The global partner relationship management applications software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for cloud-based partner relationship management applications software and the growing need for real-time data analytics in various industries. The North America region is expected to hold the largest share of the global partner relationship management applications software market in 2018, followed by Europe and Asia Pacific.
Product Definition:
Partner Relationship Management (PRM) applications are software used by companies to manage their relationships with their partners. PRM applications allow companies to track and store information about their partners, including contact information, business agreements, and performance metrics. They also provide tools for communicating with partners, tracking partner activity, and assessing the value of partnerships. PRM applications are important because they allow businesses to effectively manage their partner relationships, which can lead to increased sales and better business outcomes.
Cloud-Based:
Cloud-based (PaaS) is a model of delivering software over the internet. It provides shared pools of data, application code, and infrastructure that can be used by multiple organizations without requiring any additional investment in physical or virtual servers. PaaS includes various services such as Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS).
On-Premises:
On-premises software is a type of software that is installed and used directly by the end-users or customers. The software can be installed on computers present within an organization or can also be deployed over the internet. On-premises solutions are preferred by organizations as they have complete control over all systems, data, applications & services which are operated through their IT infrastructure.
Application Insights:
The other application segment includes the use of Global Partner Relationship Management applications for marketing and sales force automation. The growing demand for automation in the sales force is expected to drive the growth of this segment over the forecast period. The financial services industry is one of the largest adopters of cloud-based solutions due to its need for flexibility, scalability, and efficiency across all functions involved in its business operations including compliance, risk management & analytics, trade processing & settlement systems among others.
The real estate industry has been witnessing a rise in digitalization owing to which it needs an effective GPRM platform that can help manage complex data relationships with various parties involved in a transaction such as buyers/sellers agents/brokers etc., This leads to increased usage of these applications within this sector over other industries globally.
Regional Analysis:
The North American regional market dominated the global partner relationship management applications software industry in 2016 and accounted for over 35% of the total revenue share. The growth can be attributed to the presence of a large number of global players such as Oracle Corporation, Microsoft Corporation, IBM Corporation and Salesforce.com Inc., which have established strong customer bases in North America. Furthermore, these companies are continuously investing in new technologies to enhance their products and services offering thereby driving demand for PFM solutions within organizations.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to increasing adoption by small & medium enterprises (SMEs). SMEs operating globally are increasingly focusing on developing their businesses through international trade activities with various countries around the world; therefore they require effective business intelligence tools that aid them with crucial information about trading partners so that appropriate decisions can be taken quickly & efficiently at minimal cost.
Growth Factors:
- Increasing demand for CRM applications to manage partner relationships
- Proliferation of social media and online channels that partners use to interact with each other, driving the need for better tools to manage these interactions
- The growth of cloud-based solutions, which makes it easier and more affordable for businesses of all sizes to adopt PRM software
- The increasing importance of partnerships in today's business landscape
- The growing trend of companies outsourcing their PRM functions
Scope Of The Report
Report Attributes
Report Details
Report Title
Partner Relationship Management Applications Software Market Research Report
By Type
Cloud-Based, On-Premises
By Application
Financial Services, Real Estate, Retail, Other
By Companies
Salesforce, Apttus, Impartner (formerly TreeHouse Interactive), Zinfi, Zift Solutions, Oracle, Pegasystems
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
207
Number of Tables & Figures
145
Customization Available
Yes, the report can be customized as per your need.
Global Partner Relationship Management Applications Software Market Report Segments:
The global Partner Relationship Management Applications Software market is segmented on the basis of:
Types
Cloud-Based, On-Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Financial Services, Real Estate, Retail, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Salesforce
- Apttus
- Impartner (formerly TreeHouse Interactive)
- Zinfi
- Zift Solutions
- Oracle
- Pegasystems
Highlights of The Partner Relationship Management Applications Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-Based
- On-Premises
- By Application:
- Financial Services
- Real Estate
- Retail
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Partner Relationship Management Applications Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Partner Relationship Management Applications Software is a software application that helps organizations manage their relationships with their partners. It includes features such as managing partner agreements, tracking and reporting on partner performance, and creating partnerships.
Some of the major companies in the partner relationship management applications software market are Salesforce, Apttus, Impartner (formerly TreeHouse Interactive), Zinfi, Zift Solutions, Oracle, Pegasystems.
The partner relationship management applications software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Partner Relationship Management Applications Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Partner Relationship Management Applications Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Partner Relationship Management Applications Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Partner Relationship Management Applications Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Partner Relationship Management Applications Software Market Size & Forecast, 2018-2028
4.5.1 Partner Relationship Management Applications Software Market Size and Y-o-Y Growth
4.5.2 Partner Relationship Management Applications Software Market Absolute $ Opportunity
Chapter 5 Global Partner Relationship Management Applications Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Partner Relationship Management Applications Software Market Size Forecast by Type
5.2.1 Cloud-Based
5.2.2 On-Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Partner Relationship Management Applications Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Partner Relationship Management Applications Software Market Size Forecast by Applications
6.2.1 Financial Services
6.2.2 Real Estate
6.2.3 Retail
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Partner Relationship Management Applications Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Partner Relationship Management Applications Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Partner Relationship Management Applications Software Analysis and Forecast
9.1 Introduction
9.2 North America Partner Relationship Management Applications Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Partner Relationship Management Applications Software Market Size Forecast by Type
9.6.1 Cloud-Based
9.6.2 On-Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Partner Relationship Management Applications Software Market Size Forecast by Applications
9.10.1 Financial Services
9.10.2 Real Estate
9.10.3 Retail
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Partner Relationship Management Applications Software Analysis and Forecast
10.1 Introduction
10.2 Europe Partner Relationship Management Applications Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Partner Relationship Management Applications Software Market Size Forecast by Type
10.6.1 Cloud-Based
10.6.2 On-Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Partner Relationship Management Applications Software Market Size Forecast by Applications
10.10.1 Financial Services
10.10.2 Real Estate
10.10.3 Retail
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Partner Relationship Management Applications Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Partner Relationship Management Applications Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Partner Relationship Management Applications Software Market Size Forecast by Type
11.6.1 Cloud-Based
11.6.2 On-Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Partner Relationship Management Applications Software Market Size Forecast by Applications
11.10.1 Financial Services
11.10.2 Real Estate
11.10.3 Retail
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Partner Relationship Management Applications Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Partner Relationship Management Applications Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Partner Relationship Management Applications Software Market Size Forecast by Type
12.6.1 Cloud-Based
12.6.2 On-Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Partner Relationship Management Applications Software Market Size Forecast by Applications
12.10.1 Financial Services
12.10.2 Real Estate
12.10.3 Retail
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Partner Relationship Management Applications Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Partner Relationship Management Applications Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Partner Relationship Management Applications Software Market Size Forecast by Type
13.6.1 Cloud-Based
13.6.2 On-Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Partner Relationship Management Applications Software Market Size Forecast by Applications
13.10.1 Financial Services
13.10.2 Real Estate
13.10.3 Retail
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Partner Relationship Management Applications Software Market: Competitive Dashboard
14.2 Global Partner Relationship Management Applications Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Salesforce
14.3.2 Apttus
14.3.3 Impartner (formerly TreeHouse Interactive)
14.3.4 Zinfi
14.3.5 Zift Solutions
14.3.6 Oracle
14.3.7 Pegasystems
