Market Overview:
The global pay-per-click (PPC) tools market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing adoption of PPC by small and medium enterprises (SMEs) and large enterprises, and the growing demand for PPC call tracking tools, PPC analysis tools, and PPC landing page tools. However, lack of awareness about pay-per-call advertising among SMEs is expected to restrain the growth of this market during the forecast period. The global pay-per-call (PPC) tools market can be segmented on the basis of type into PPC management tools, PPC keyword and competitor research tools, PCC call trackingtools, PPc analysistools,,and PPc landing pagetools.However,.
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Product Definition:
A pay-per-click (PPC) tool is a software application that allows businesses to manage their pay-per-click (PPC) advertising campaigns. PPC tools can help businesses track and analyze the performance of their ads, as well as optimize their campaigns to achieve better results. The use of PPC tools can be very important for businesses looking to get the most out of their PPC campaigns.
PPC Management Tools:
PPC Management tools are used to optimize Pay-Per-Call campaigns. These tools help in managing the PPC account and its various components such as ads, keywords, extensions, landing pages & links etc. It also helps in analyzing the performance of each component of an ad campaign and provides a consolidated view of the performance statistics for an entire campaign.
PPC Keyword and Competitor Research Tools:
Keyword and Competitor Research Tools is a software package that includes an extensive database with over 100 million keywords, along with their search volumes, which are used to bid on.
Application Insights:
The Small and Medium-sized Enterprises (SMEs) segment dominated the global pay-per-click tools market in 2017. SMEs are increasingly using online advertising to promote their products and services, which is likely to fuel the growth of the segment over the forecast period. Key factors driving this segment include low cost per impression, easy access to internet for all age groups, rising disposable income among millennials & generation Z and a growing preference for digital marketing as an alternative to traditional marketing methods.
The large enterprise application of pay per clicks is less compared to other segments due largely in part due to budget constraints within large enterprises that prevent them from making high investment decisions especially when it comes down towards online advertising campaigns. However, with time these companies are investing more into digital marketing owing largely in part due by increased efficiency resulting in higher return on investments than before which eventually encourages larger companies & enterprises towards online advertising thereby fueling demand across all sizes of businesses globally over the forecast period.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of a large number of PPC management companies and keyword research providers, along with high adoption rate for online advertising. Moreover, increasing demand for pay-per-call services by enterprises is also expected to drive regional growth over the forecast period.
Asia Pacific is expected to witness significant growth over the next eight years owing to rising internet penetration and increasing smartphone adoption in this region. Furthermore, growing ecommerce industry in developing countries such as India and China is further anticipated boost regional expansion over the forecast period.
Growth Factors:
- Increasing demand for PPC tools due to the growing popularity of online marketing and advertising.
- Rapid technological advancements that are making PPC tools more efficient and effective, thereby increasing their demand among businesses.
- Rising number of small businesses that are using PPC tools to promote their products and services online.
- Growing trend of outsourcing digital marketing activities, which is fueling the growth of the PPC tools market.
- Emergence of new players in the global PPC tools market, resulting in increased competition among vendors and subsequently, lower prices for consumers
Scope Of The Report
Report Attributes
Report Details
Report Title
Pay-Per-Click (PPC) Tools Market Research Report
By Type
PPC Management Tools, PPC Keyword and Competitor Research Tools, PPC Call Tracking Tools, PPC Analysis Tools, PPC Landing Page Tools, Others
By Application
SMEs, Large Enterprises
By Companies
Google, Microsoft, WordStream, AdEspresso (HootSuite), SpyFu, iSpionage, Invoca, Twilio, CallRail, Twitter, Unbounce, Leadpages, Buzzsumo, Baidu, Westwin
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Pay-Per-Click (PPC) Tools Market Report Segments:
The global Pay-Per-Click (PPC) Tools market is segmented on the basis of:
Types
PPC Management Tools, PPC Keyword and Competitor Research Tools, PPC Call Tracking Tools, PPC Analysis Tools, PPC Landing Page Tools, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Microsoft
- WordStream
- AdEspresso (HootSuite)
- SpyFu
- iSpionage
- Invoca
- Twilio
- CallRail
- Twitter
- Unbounce
- Leadpages
- Buzzsumo
- Baidu
- Westwin
 Tools Market Overview.svg)
Highlights of The Pay-Per-Click (PPC) Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- PPC Management Tools
- PPC Keyword and Competitor Research Tools
- PPC Call Tracking Tools
- PPC Analysis Tools
- PPC Landing Page Tools
- Others
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Pay-Per-Click (PPC) Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Tools Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
PPC tools are a type of online advertising that allow businesses to place ads on search engines and other online platforms in order to generate leads or sales. PPC campaigns typically involve paying Google, Yahoo!, AOL, or other major search engines per click (or ad impression) generated by an advertisement.
Some of the major companies in the pay-per-click (ppc) tools market are Google, Microsoft, WordStream, AdEspresso (HootSuite), SpyFu, iSpionage, Invoca, Twilio, CallRail, Twitter, Unbounce, Leadpages, Buzzsumo, Baidu, Westwin.
The pay-per-click (ppc) tools market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Pay-Per-Click (PPC) Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Pay-Per-Click (PPC) Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Pay-Per-Click (PPC) Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Pay-Per-Click (PPC) Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Pay-Per-Click (PPC) Tools Market Size & Forecast, 2018-2028
4.5.1 Pay-Per-Click (PPC) Tools Market Size and Y-o-Y Growth
4.5.2 Pay-Per-Click (PPC) Tools Market Absolute $ Opportunity
Chapter 5 Global Pay-Per-Click (PPC) Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Pay-Per-Click (PPC) Tools Market Size Forecast by Type
5.2.1 PPC Management Tools
5.2.2 PPC Keyword and Competitor Research Tools
5.2.3 PPC Call Tracking Tools
5.2.4 PPC Analysis Tools
5.2.5 PPC Landing Page Tools
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Pay-Per-Click (PPC) Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Pay-Per-Click (PPC) Tools Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Pay-Per-Click (PPC) Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Pay-Per-Click (PPC) Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Pay-Per-Click (PPC) Tools Analysis and Forecast
9.1 Introduction
9.2 North America Pay-Per-Click (PPC) Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Pay-Per-Click (PPC) Tools Market Size Forecast by Type
9.6.1 PPC Management Tools
9.6.2 PPC Keyword and Competitor Research Tools
9.6.3 PPC Call Tracking Tools
9.6.4 PPC Analysis Tools
9.6.5 PPC Landing Page Tools
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Pay-Per-Click (PPC) Tools Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Pay-Per-Click (PPC) Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Pay-Per-Click (PPC) Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Pay-Per-Click (PPC) Tools Market Size Forecast by Type
10.6.1 PPC Management Tools
10.6.2 PPC Keyword and Competitor Research Tools
10.6.3 PPC Call Tracking Tools
10.6.4 PPC Analysis Tools
10.6.5 PPC Landing Page Tools
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Pay-Per-Click (PPC) Tools Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Pay-Per-Click (PPC) Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Pay-Per-Click (PPC) Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Pay-Per-Click (PPC) Tools Market Size Forecast by Type
11.6.1 PPC Management Tools
11.6.2 PPC Keyword and Competitor Research Tools
11.6.3 PPC Call Tracking Tools
11.6.4 PPC Analysis Tools
11.6.5 PPC Landing Page Tools
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Pay-Per-Click (PPC) Tools Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Pay-Per-Click (PPC) Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Pay-Per-Click (PPC) Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Pay-Per-Click (PPC) Tools Market Size Forecast by Type
12.6.1 PPC Management Tools
12.6.2 PPC Keyword and Competitor Research Tools
12.6.3 PPC Call Tracking Tools
12.6.4 PPC Analysis Tools
12.6.5 PPC Landing Page Tools
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Pay-Per-Click (PPC) Tools Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Pay-Per-Click (PPC) Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Pay-Per-Click (PPC) Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Pay-Per-Click (PPC) Tools Market Size Forecast by Type
13.6.1 PPC Management Tools
13.6.2 PPC Keyword and Competitor Research Tools
13.6.3 PPC Call Tracking Tools
13.6.4 PPC Analysis Tools
13.6.5 PPC Landing Page Tools
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Pay-Per-Click (PPC) Tools Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Pay-Per-Click (PPC) Tools Market: Competitive Dashboard
14.2 Global Pay-Per-Click (PPC) Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Microsoft
14.3.3 WordStream
14.3.4 AdEspresso (HootSuite)
14.3.5 SpyFu
14.3.6 iSpionage
14.3.7 Invoca
14.3.8 Twilio
14.3.9 CallRail
14.3.10 Twitter
14.3.11 Unbounce
14.3.12 Leadpages
14.3.13 Buzzsumo
14.3.14 Baidu
14.3.15 Westwin
