Market Overview:
The global pay-per-click (PPC) advertising market is expected to register a CAGR of 10.8% during the forecast period, 2018–2030. The bid-based PPC segment is expected to dominate the market in terms of revenue share, followed by the flat-rate PPC segment, during the forecast period. In terms of application, the large-scale enterprise segment is estimated to account for a larger share of the global pay-per-click (PPC) advertising market in 2018. However, over the course of the forecast period, both segments are anticipated to witness significant growth rates.
 Advertising Industry Outlook.svg)
Product Definition:
PPC advertising is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. It's important because it's an effective way to reach potential customers who are already interested in what you have to offer.
Flat-rate PPC:
Flat-rate PPC, also known as cost-per-thousand is a pricing model in which the costs of advertising are based on the number of times an advertisement is shown. It can be used for both search and display advertising. Flat rate PPC allows businesses to advertise their products or services at a fixed price regardless of how many times an advertisement is shown.
Bid-based PPC:
Bid-based PPC is also known as Cost-per-thousand or cost per thousand. It is a type of pay per call advertising in which the advertisers bid for ad space on specified search engines against competitors. The main aim of this system is to provide better visibility and placement of advertisements in comparison to other advertising systems such as Google AdSense and text/image ads.
Application Insights:
In 2017, the middle and small-sized enterprise segment accounted for more than 60.0% of the global pay-per-click advertising market. The growth can be attributed to increasing adoption of PPC by SMEs to reach targeted customers on internet search engines such as Google, Yahoo!, Baidu or Bing. Moreover, growing penetration of smartphones has also been contributing toward a significant growth in this segment over the past few years.
The large-scale enterprise segment is expected to witness considerable growth over the forecast period owing to increased use of PPC by enterprises for digital marketing activities such as website optimization, online advertisement campaigns and ecommerce web hosting & management solutions among others which are increasingly adopted by large enterprises globally since past few years due to benefits offered like improved visibility in search engine results pages (SERPs), awareness generation about new products & services through blog commenting and social media sharing etc.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of a large number of internet users, high disposable income, and high level of digitalization. Moreover, increasing adoption rate for advanced advertising techniques is also expected to drive regional growth over the forecast period. Asia Pacific is projected to witness significant growth during the forecast period owing to rising investments by Google and Facebook in their respective regions coupled with growing demand from small-sized businesses for pay-per-call campaigns.
The European market was valued at USD X billion in 2017.
Growth Factors:
- Increasing demand for digital marketing services
- Rising number of internet users
- Growing trend of online shopping
- Proliferation of smartphones and other mobile devices
- Emergence of new advertising platforms
Scope Of The Report
Report Attributes
Report Details
Report Title
Pay-per-click(PPC) Advertising Market Research Report
By Type
Flat-rate PPC, Bid-based PPC
By Application
Middle and Small-sized Enterprise, Large-scale Enterprise
By Companies
Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Pay-per-click(PPC) Advertising Market Report Segments:
The global Pay-per-click(PPC) Advertising market is segmented on the basis of:
Types
Flat-rate PPC, Bid-based PPC
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Middle and Small-sized Enterprise, Large-scale Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Bing
- Yahoo
- Ask.com
- AOL.com
- Baidu
- Wolframalpha
- DuckDuckGo
- Sogou
 Advertising Market Overview.svg)
Highlights of The Pay-per-click(PPC) Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Flat-rate PPC
- Bid-based PPC
- By Application:
- Middle and Small-sized Enterprise
- Large-scale Enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Pay-per-click(PPC) Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Advertising Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Pay-per-click (PPC) advertising is a form of online advertising in which advertisers pay Google or other search engines per click on ads that appear on web pages.
Some of the key players operating in the pay-per-click(ppc) advertising market are Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou.
The pay-per-click(ppc) advertising market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Pay-per-click(PPC) Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Pay-per-click(PPC) Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Pay-per-click(PPC) Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Pay-per-click(PPC) Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Pay-per-click(PPC) Advertising Market Size & Forecast, 2018-2028
4.5.1 Pay-per-click(PPC) Advertising Market Size and Y-o-Y Growth
4.5.2 Pay-per-click(PPC) Advertising Market Absolute $ Opportunity
Chapter 5 Global Pay-per-click(PPC) Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Pay-per-click(PPC) Advertising Market Size Forecast by Type
5.2.1 Flat-rate PPC
5.2.2 Bid-based PPC
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Pay-per-click(PPC) Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Pay-per-click(PPC) Advertising Market Size Forecast by Applications
6.2.1 Middle and Small-sized Enterprise
6.2.2 Large-scale Enterprise
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Pay-per-click(PPC) Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Pay-per-click(PPC) Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Pay-per-click(PPC) Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Pay-per-click(PPC) Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Pay-per-click(PPC) Advertising Market Size Forecast by Type
9.6.1 Flat-rate PPC
9.6.2 Bid-based PPC
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Pay-per-click(PPC) Advertising Market Size Forecast by Applications
9.10.1 Middle and Small-sized Enterprise
9.10.2 Large-scale Enterprise
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Pay-per-click(PPC) Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Pay-per-click(PPC) Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Pay-per-click(PPC) Advertising Market Size Forecast by Type
10.6.1 Flat-rate PPC
10.6.2 Bid-based PPC
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Pay-per-click(PPC) Advertising Market Size Forecast by Applications
10.10.1 Middle and Small-sized Enterprise
10.10.2 Large-scale Enterprise
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Pay-per-click(PPC) Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Pay-per-click(PPC) Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Pay-per-click(PPC) Advertising Market Size Forecast by Type
11.6.1 Flat-rate PPC
11.6.2 Bid-based PPC
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Pay-per-click(PPC) Advertising Market Size Forecast by Applications
11.10.1 Middle and Small-sized Enterprise
11.10.2 Large-scale Enterprise
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Pay-per-click(PPC) Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Pay-per-click(PPC) Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Pay-per-click(PPC) Advertising Market Size Forecast by Type
12.6.1 Flat-rate PPC
12.6.2 Bid-based PPC
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Pay-per-click(PPC) Advertising Market Size Forecast by Applications
12.10.1 Middle and Small-sized Enterprise
12.10.2 Large-scale Enterprise
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Pay-per-click(PPC) Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Pay-per-click(PPC) Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Pay-per-click(PPC) Advertising Market Size Forecast by Type
13.6.1 Flat-rate PPC
13.6.2 Bid-based PPC
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Pay-per-click(PPC) Advertising Market Size Forecast by Applications
13.10.1 Middle and Small-sized Enterprise
13.10.2 Large-scale Enterprise
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Pay-per-click(PPC) Advertising Market: Competitive Dashboard
14.2 Global Pay-per-click(PPC) Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Bing
14.3.3 Yahoo
14.3.4 Ask.com
14.3.5 AOL.com
14.3.6 Baidu
14.3.7 Wolframalpha
14.3.8 DuckDuckGo
14.3.9 Sogou
