Market Overview:
The global pay TV services market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for online and offline pay TV services across the globe. In terms of type, the cable TV segment is expected to dominate the global pay TV services market during the forecast period. This can be attributed to factors such as low installation cost and high bandwidth availability in most parts of the world. However, with advancements in technology, satellite TV is expected to witness higher growth rates during the forecast period.
Product Definition:
A pay TV service is a subscription-based television service that delivers channels and programming to subscribers through cable, satellite, or telecommunications providers. Pay TV services are important for several reasons. They allow viewers to watch their favorite channels and programming without having to purchase individual broadcast licenses. Additionally, pay TV services often offer exclusive content that can't be found anywhere else. This content can include live sports events, movies, and original programming.
Cable TV:
Cable TV or cable is a paid television service, which delivers content via analog and digital cables. Cable TV services are provided by various operators with the help of subscription fees charged to consumers for the right to receive programs. The term “cable” as used in this context generally refers to television programming distributed by non-commercial organizations.
Satellite TV:
Satellite TV is a subscription based television service that delivers content to the consumer by means of broadcast satellite. It is also known as pay TV or premium channel. Satellite TV services are delivered through dish antenna, cable, and other communication devices like IPTV (Internet Protocol Television) boxes. The delivery can be direct broadcast from a satellite into an analog or digital receiver in the home without any conversion/transmission process.
Application Insights:
Offline pay accounted for the largest revenue share of over 70.0% in 2017 and is expected to continue its dominance over the forecast period. The increasing number of households without access to broadband, rising demand for sports channels among other factors are responsible for driving the growth of offline pay TV services.
The online pay segment is projected register notable CAGR during the forecast period owing to growing internet penetration and changing consumer behavior towards entertainment & information needs. As consumers shift their preference from traditional forms of entertainment such as cinema halls & theatres to online streaming services, they are likely to subscribe to various OTT offerings which in turn will fuel market growth during the forecast period.
The Asia Pacific region is estimated witness significant growth with a CAGR exceeding 10% from 2018-2030 owing largely due by increasing adoption across countries such as China, India.
Regional Analysis:
Asia Pacific is expected to be the fastest-growing regional market over the forecast period. The growth can be attributed to increasing disposable income, rising adoption of digital services, and increasing penetration of smartphones. Increasing demand for entertainment across emerging countries such as India and China has led Pay TV operators to increase their investments in this region. For instance, in September 2017, Star TV Network Ltd., a subsidiary of 21st Century Fox Inc., acquired a majority stake in Essel Group's Essel Vision Holdings Pvt. Ltd., which owns & operates Star India Media Pvt. Ltd., one of India's largest media conglomerates with interests in film production and distribution as well as television channel operations & shows airing on different channels including HBO (Hindi), STAR Plus (Indian language), Life OK (Kannada) and Channel V (Telugu).
Growth Factors:
- Increasing demand for high-quality video content: The increasing demand for high-quality video content is one of the key growth drivers for the global pay TV services market. This is because consumers are increasingly shifting towards premium pay TV services to get access to exclusive and latest content.
- Growing penetration of broadband and wireless networks: The growing penetration of broadband and wireless networks is another major growth driver for the global pay TV services market. This is because these networks are helping in the expansion of pay TV services across different geographies.
- Rising number of original programming: The rising number of original programming being aired by various pay TV service providers is another key growth driver for this market. This is because it helps in attracting new subscribers as well as retaining existing ones.
Scope Of The Report
Report Attributes
Report Details
Report Title
Pay TV Services Market Research Report
By Type
Cable TV, Satellite TV, Internet Protocol Television (IPTV)
By Application
Online pay, Offline pay
By Companies
DirecTV (AT&T), Comcast Corporation, British Sky Broadcasting (BSkyB), Charter Communications, Foxtel, Cox Communications, DISH Network, Sky, Verizon Communications, América Móvil, Bell Canada, Cablevision, KPN, Liberty Global, SK Telecom, SureWest Communications, Telefónica
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
172
Number of Tables & Figures
121
Customization Available
Yes, the report can be customized as per your need.
Global Pay TV Services Market Report Segments:
The global Pay TV Services market is segmented on the basis of:
Types
Cable TV, Satellite TV, Internet Protocol Television (IPTV)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online pay, Offline pay
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- DirecTV (AT&T)
- Comcast Corporation
- British Sky Broadcasting (BSkyB)
- Charter Communications
- Foxtel
- Cox Communications
- DISH Network
- Sky
- Verizon Communications
- América Móvil
- Bell Canada
- Cablevision
- KPN
- Liberty Global
- SK Telecom
- SureWest Communications
- Telefónica
Highlights of The Pay TV Services Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cable TV
- Satellite TV
- Internet Protocol Television (IPTV)
- By Application:
- Online pay
- Offline pay
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Pay TV Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Pay TV services are cable, satellite, and telco television service that allow subscribers to watch programming without having to purchase a set-top box or pay for a monthly subscription.
Some of the key players operating in the pay tv services market are DirecTV (AT&T), Comcast Corporation, British Sky Broadcasting (BSkyB), Charter Communications, Foxtel, Cox Communications, DISH Network, Sky, Verizon Communications, Am©rica M³vil, Bell Canada, Cablevision, KPN, Liberty Global, SK Telecom, SureWest Communications, Telef³nica.
The pay tv services market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Pay TV Services Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Pay TV Services Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Pay TV Services Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Pay TV Services Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Pay TV Services Market Size & Forecast, 2020-2028
4.5.1 Pay TV Services Market Size and Y-o-Y Growth
4.5.2 Pay TV Services Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cable TV
5.2.2 Satellite TV
5.2.3 Internet Protocol Television (IPTV)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Online pay
6.2.2 Offline pay
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Pay TV Services Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Pay TV Services Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cable TV
9.6.2 Satellite TV
9.6.3 Internet Protocol Television (IPTV)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Online pay
9.10.2 Offline pay
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cable TV
10.6.2 Satellite TV
10.6.3 Internet Protocol Television (IPTV)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Online pay
10.10.2 Offline pay
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cable TV
11.6.2 Satellite TV
11.6.3 Internet Protocol Television (IPTV)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Online pay
11.10.2 Offline pay
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cable TV
12.6.2 Satellite TV
12.6.3 Internet Protocol Television (IPTV)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Online pay
12.10.2 Offline pay
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cable TV
13.6.2 Satellite TV
13.6.3 Internet Protocol Television (IPTV)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Online pay
13.10.2 Offline pay
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Pay TV Services Market: Competitive Dashboard
14.2 Global Pay TV Services Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 DirecTV (AT&T)
14.3.2 Comcast Corporation
14.3.3 British Sky Broadcasting (BSkyB)
14.3.4 Charter Communications
14.3.5 Foxtel
14.3.6 Cox Communications
14.3.7 DISH Network
14.3.8 Sky
14.3.9 Verizon Communications
14.3.10 América Móvil
14.3.11 Bell Canada
14.3.12 Cablevision
14.3.13 KPN
14.3.14 Liberty Global
14.3.15 SK Telecom
14.3.16 SureWest Communications
14.3.17 Telefónica
