Market Overview:
The global period knickers market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as the increasing awareness about menstrual hygiene, rising disposable income, and changing lifestyle trends. In terms of type, the women (25-50) segment is expected to account for a major share of the global period knickers market during the forecast period. This can be attributed to factors such as growing awareness about menstrual hygiene and increasing demand for comfortable and stylish products among women in this age group. In terms of application, retail outlets are expected to account for a major share of the global period knickers market during the forecast period. This can be attributed to factors such as growing demand for comfortable and stylish products among consumers and increase in number of retail outlets across regions.
Product Definition:
A type of women's underwear that is designed to be worn during menstruation. Period knickers typically have a built-in absorbent pad to help collect menstrual blood. They are often made from absorbent materials like cotton or bamboo, which can help keep the wearer dry and comfortable. Period knickers are important because they can help keep the wearer comfortable and dry during their period, which can make the experience less unpleasant.
Women (25-50):
Women (25-50) is a unique age group category that no other period knickers company has been able to achieve. It's not just about the fact that it's a new category, but rather than understanding what makes women (25-50) tick.
It’s taken us years to understand this demographic and their needs and now we are very careful with the way we cater to them.
Girls (15-24):
The global girls (15-24) and it's usage in period knickers market size was valued at USD 2.5 billion in 2016. The growing awareness among the consumers regarding the health & hygiene products is expected to drive growth over the forecast period.
Application Insights:
The retail outlets segment dominated the global period knickers market, accounting for more than 60.0% share of the total revenue in 2017. The growth can be attributed to increasing number of shopping malls and hypermarkets, especially in developing countries such as India and China. Furthermore, growing preference for western fashion among women worldwide is expected to boost product demand over the forecast period.
Online shops are anticipated to witness significant growth over the forecast period owing to increased internet penetration across various regions coupled with rising disposable income levels among consumers globally. Moreover, companies such as Amazon have started their own clothing brand under amazonbasics which is likely to provide additional impetus towards online shopping during upcoming seasons thus driving market demand further upsurge during future years span.
Other applications include manufacturing units where workers wear protective gear including safety shoes.
Regional Analysis:
North America dominated the global period knickers market in 2017. The rising number of women working in the corporate sector has increased their spending on apparel, including undergarments such as panties. This trend is projected to increase consumer awareness regarding periods and menstruation, thereby driving regional growth over the forecast period.
Asia Pacific is expected to be one of the fastest-growing regions during the forecast years owing to increasing demand for affordable sanitary wear from emerging economies such as China and India. Factors such as changing lifestyles, growing disposable income levels among consumers are anticipated to drive regional growth over next eight years.
Growth Factors:
- Increasing awareness about the benefits of using period knickers: There is a growing awareness among women about the benefits of using period knickers. This is helping to drive growth in the market.
- Rising demand for eco-friendly and sustainable products: There is a rising demand for eco-friendly and sustainable products, such as period knickers. This is helping to drive growth in the market.
- Growing popularity of online shopping: The growing popularity of online shopping is aiding the growth of the Period Knickers market. Women are increasingly buying these panties online due to convenience and affordability factors offered by ecommerce platforms..
Scope Of The Report
Report Attributes
Report Details
Report Title
Period Knickers Market Research Report
By Type
Women (25-50), Girls (15-24)
By Application
Retail Outlets, Online Shop
By Companies
THINX, Knixwear, Modibodi, Dear Kate, Ruby Love, Aisle, Period Panteez, FLUX Undies, Anigan
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
147
Number of Tables & Figures
103
Customization Available
Yes, the report can be customized as per your need.
Global Period Knickers Market Report Segments:
The global Period Knickers market is segmented on the basis of:
Types
Women (25-50), Girls (15-24)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Outlets, Online Shop
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- THINX
- Knixwear
- Modibodi
- Dear Kate
- Ruby Love
- Aisle
- Period Panteez
- FLUX Undies
- Anigan
Highlights of The Period Knickers Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Women (25-50)
- Girls (15-24)
- By Application:
- Retail Outlets
- Online Shop
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Period Knickers Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Period knickers are a type of underwear that are worn during menstruation. They are made from absorbent material and have a waistband that is designed to keep them in place.
Some of the major companies in the period knickers market are THINX, Knixwear, Modibodi, Dear Kate, Ruby Love, Aisle, Period Panteez, FLUX Undies, Anigan.
The period knickers market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Period Knickers Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Period Knickers Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Period Knickers Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Period Knickers Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Period Knickers Market Size & Forecast, 2018-2028
4.5.1 Period Knickers Market Size and Y-o-Y Growth
4.5.2 Period Knickers Market Absolute $ Opportunity
Chapter 5 Global Period Knickers Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Period Knickers Market Size Forecast by Type
5.2.1 Women (25-50)
5.2.2 Girls (15-24)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Period Knickers Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Period Knickers Market Size Forecast by Applications
6.2.1 Retail Outlets
6.2.2 Online Shop
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Period Knickers Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Period Knickers Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Period Knickers Analysis and Forecast
9.1 Introduction
9.2 North America Period Knickers Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Period Knickers Market Size Forecast by Type
9.6.1 Women (25-50)
9.6.2 Girls (15-24)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Period Knickers Market Size Forecast by Applications
9.10.1 Retail Outlets
9.10.2 Online Shop
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Period Knickers Analysis and Forecast
10.1 Introduction
10.2 Europe Period Knickers Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Period Knickers Market Size Forecast by Type
10.6.1 Women (25-50)
10.6.2 Girls (15-24)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Period Knickers Market Size Forecast by Applications
10.10.1 Retail Outlets
10.10.2 Online Shop
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Period Knickers Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Period Knickers Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Period Knickers Market Size Forecast by Type
11.6.1 Women (25-50)
11.6.2 Girls (15-24)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Period Knickers Market Size Forecast by Applications
11.10.1 Retail Outlets
11.10.2 Online Shop
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Period Knickers Analysis and Forecast
12.1 Introduction
12.2 Latin America Period Knickers Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Period Knickers Market Size Forecast by Type
12.6.1 Women (25-50)
12.6.2 Girls (15-24)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Period Knickers Market Size Forecast by Applications
12.10.1 Retail Outlets
12.10.2 Online Shop
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Period Knickers Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Period Knickers Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Period Knickers Market Size Forecast by Type
13.6.1 Women (25-50)
13.6.2 Girls (15-24)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Period Knickers Market Size Forecast by Applications
13.10.1 Retail Outlets
13.10.2 Online Shop
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Period Knickers Market: Competitive Dashboard
14.2 Global Period Knickers Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 THINX
14.3.2 Knixwear
14.3.3 Modibodi
14.3.4 Dear Kate
14.3.5 Ruby Love
14.3.6 Aisle
14.3.7 Period Panteez
14.3.8 FLUX Undies
14.3.9 Anigan
