Market Overview:
The global period lingerie market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as the increasing awareness about women’s health, rising disposable income, and changing lifestyle trends. In addition, the growing demand for comfortable and stylish lingerie is also contributing to the growth of this market. The global period lingerie market by type is segmented into women (25-50 years) and girls (15-24 years). The women (25-50 years) segment accounted for majority of the share in 2017 and is expected to maintain its dominance during the forecast period. This can be attributed to increasing awareness about women’s health and rising disposable income among middle-aged women across different regions worldwide. However, girls (15-24 years) segment is projected to grow at a higher CAGR during 2018–2030 owing to changing lifestyle trends among youngsters towards comfort clothing products such as lingerie.
Product Definition:
Period lingerie is underwear specifically designed and marketed for women who have their periods. It typically includes features such as extra padding and leak-proof protection to make it more comfortable and functional during menstruation. Many women find period lingerie helpful for managing menstrual flow, especially during heavy days or when using a tampon or menstrual cup.
Women (25-50):
Women (25-50) is a range of absorbent and supportive sanitary products that cater to the needs of women aged between 25 and 50 years. The market for Women (25-50) is expected to grow at a significant rate owing to factors such as increasing population, rising awareness regarding health & hygiene, changing lifestyles along with growing disposable income in emerging economies including China & India.
Girls (15-24):
The global girls (15-24) and it's usage in period lingerie market size was valued at USD 2.5 billion in 2015. The growing awareness among the young generation regarding the importance of menstrual hygiene is expected to drive growth over the forecast period.
Application Insights:
The retail outlets segment dominated the global market in 2017. The growth of this segment can be attributed to increasing demand for lingerie among both sexes and changing consumer lifestyle. Retail stores offer a wide range of products including babydolls, chemises, camisoles, panties, slips and other accessories that appeal to a broad customer base across the globe. Moreover, rising demand for attractive apparel in emerging economies such as China and India is expected to boost industry growth over the forecast period.
Online shopping has become popular owing to its convenience along with ease of payment options offered by various providers such as PayPal and credit cards which makes it easier for customers who are not comfortable with physical shops nearby them or do not have time due to busy schedules.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region is attributed to rising demand for period panties among women and teenagers. Moreover, growing awareness regarding Menstrual Equity or MENOPause, which is the idea that women deserve respect and attention during their menstrual cycle has led to an increase in demand for products such as hygiene kits, tampons & pads etc., which are used by girls during their menstruation days. Thus leading to a rise in overall sales of these products over the forecast period.
Asia Pacific is expected to witness significant growth over the forecast period owing to increasing disposable income especially among middle-class groups coupled with changing lifestyles resulting into increased spending on luxury lifestyle goods including Period Lingerie Apparel (PLL). Furthermore, countries such as China and India have a large young population who prefer western fashion trends are expected drive regional market growth over next eight years (2030).
Growth Factors:
- Increasing awareness about the benefits of using period panties and menstrual cups for better hygiene and comfort during menstruation.
- Growing demand from young women for more comfortable and stylish period underwear options.
- Increasing number of online retailers selling period panties and menstrual cups, making these products more easily accessible to consumers worldwide.
- Rising popularity of eco-friendly/sustainably produced period products among consumers concerned about the environment impact of traditional sanitary products manufacturing process . 5
Scope Of The Report
Report Attributes
Report Details
Report Title
Period Lingerie Market Research Report
By Type
Women (25-50), Girls (15-24)
By Application
Retail Outlets, Online Shop
By Companies
THINX, Knixwear, Modibodi, Dear Kate, Ruby Love, Aisle, Period Panteez, FLUX Undies, Anigan
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
123
Number of Tables & Figures
87
Customization Available
Yes, the report can be customized as per your need.
Global Period Lingerie Market Report Segments:
The global Period Lingerie market is segmented on the basis of:
Types
Women (25-50), Girls (15-24)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Outlets, Online Shop
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- THINX
- Knixwear
- Modibodi
- Dear Kate
- Ruby Love
- Aisle
- Period Panteez
- FLUX Undies
- Anigan
Highlights of The Period Lingerie Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Women (25-50)
- Girls (15-24)
- By Application:
- Retail Outlets
- Online Shop
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Period Lingerie Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Period lingerie is clothing specifically designed to be worn during menstruation. It can include items like bras, panties, and sleepwear. Period lingerie is often made from soft fabrics that are comfortable to wear and help absorb menstrual blood.
Some of the key players operating in the period lingerie market are THINX, Knixwear, Modibodi, Dear Kate, Ruby Love, Aisle, Period Panteez, FLUX Undies, Anigan.
The period lingerie market is expected to grow at a compound annual growth rate of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Period Lingerie Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Period Lingerie Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Period Lingerie Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Period Lingerie Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Period Lingerie Market Size & Forecast, 2020-2028
4.5.1 Period Lingerie Market Size and Y-o-Y Growth
4.5.2 Period Lingerie Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Women (25-50)
5.2.2 Girls (15-24)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail Outlets
6.2.2 Online Shop
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Period Lingerie Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Period Lingerie Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Women (25-50)
9.6.2 Girls (15-24)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail Outlets
9.10.2 Online Shop
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Women (25-50)
10.6.2 Girls (15-24)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail Outlets
10.10.2 Online Shop
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Women (25-50)
11.6.2 Girls (15-24)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail Outlets
11.10.2 Online Shop
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Women (25-50)
12.6.2 Girls (15-24)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail Outlets
12.10.2 Online Shop
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Women (25-50)
13.6.2 Girls (15-24)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail Outlets
13.10.2 Online Shop
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Period Lingerie Market: Competitive Dashboard
14.2 Global Period Lingerie Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 THINX
14.3.2 Knixwear
14.3.3 Modibodi
14.3.4 Dear Kate
14.3.5 Ruby Love
14.3.6 Aisle
14.3.7 Period Panteez
14.3.8 FLUX Undies
14.3.9 Anigan
