Market Overview:
The global period pants market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as the increasing awareness about menstrual hygiene, growing demand for comfortable and eco-friendly sanitary products, and rising disposable income of women. The global period pants market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into women’s period panties (25-50 years), girls’ period panties (15-24 years), and others. On the basis of application, the market is segmented into retail outlets and online shops.
Product Definition:
Period pants are underwear designed to prevent leaks and stains during menstruation. They are typically made of absorbent materials like cotton or microfiber, and some have leak-proof panels in the crotch or around the legs. Period pants can be worn alone, or as a backup to menstrual pads or tampons. Some women find them more comfortable and less bulky than traditional pads, and they can be used for light leakage between periods as well.
Women (25-50):
Women (25-50) is a period blood based liquid protection product that acts as a barrier to the flow of blood. It's main function is to prevent stains such as redness, rust and browning and keep them from reaching your underwear. This can be achieved by using it regularly for about 3-4 hours every day for about 10 days in a row.
It also helps reduce cramps, leg pain, back pain.
Girls (15-24):
The global girls (15-24) and it's usage in period pants market size was valued at USD 2.5 billion in 2016. The growing awareness among the manufacturers regarding the female hygiene products is expected to drive growth over the forecast period.
Period panties are designed to provide comfort, ease of movement, and prevent leakage for women who menstruate.
Application Insights:
The retail outlets segment dominated the global market in 2017. The growth of this segment can be attributed to increasing penetration of modern retailing techniques and growing preference for shopping at regular intervals. The online shop is expected to exhibit a similar trend over the forecast period owing to increased use of e-commerce portals with wide range of products displayed.
The working women are widely adopting this product due to its comfort and ease coupled with hygiene factor as it does not have any space for bacteria harborage like other fabrics do. In addition, companies are coming up with new designs and fabric blends that will appeal more towards the working class women who prefer professional clothing along with their daily chores such as office work or meetings.
Regional Analysis:
North America dominated the global market in 2017 owing to the growing demand for period panties from U.S. and Canada, which is a direct result of increased awareness regarding women's health issues associated with heavy bleeding. The region is expected to maintain its dominance over the forecast period as well due to high disposable income of consumers and rising adoption of online shopping as compared to brick-and-mortar retailing across this region.
Asia Pacific is anticipated to be one of the fastest growing regions during the forecast years on account of increasing awareness regarding women health, along with changing lifestyles and rise in consumer disposable income levels especially in developing countries such as China & India; these are some factors that are expected boost regional growth over next eight years or so until 2030 when it will reach a potential height then decline slowly thereafter till 2030s where it will remain steady till end-of-life scenario plays out fully (i.e., by 2050).
Growth Factors:
- Increasing awareness about the benefits of using period panties: There is a growing awareness among women about the benefits of using period panties, such as avoiding leaks and stains, keeping the vagina healthy, and being more comfortable during menstruation. This is likely to drive demand for period pants in the coming years.
- Rising popularity of eco-friendly products: There is a growing trend among consumers towards eco-friendly products and this is particularly true for millennials. Period panties made from organic cotton or other sustainable materials are becoming increasingly popular as they are better for the environment and also healthier for women’s bodies. This trend is likely to fuel demand for period pants in the coming years.
- Growing number of online retailers selling period panties: A growing number of online retailers are now selling menstrual underwear, which has helped to make these products more widely available at affordable prices. This increased availability is helping to boost demand forperiod pantsamong consumers worldwide.
Scope Of The Report
Report Attributes
Report Details
Report Title
Period Pants Market Research Report
By Type
Women (25-50), Girls (15-24)
By Application
Retail Outlets, Online Shop
By Companies
THINX, Knixwear, Modibodi, Dear Kate, Ruby Love, Aisle, Period Panteez, FLUX Undies, Anigan
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
136
Number of Tables & Figures
96
Customization Available
Yes, the report can be customized as per your need.
Global Period Pants Market Report Segments:
The global Period Pants market is segmented on the basis of:
Types
Women (25-50), Girls (15-24)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Outlets, Online Shop
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- THINX
- Knixwear
- Modibodi
- Dear Kate
- Ruby Love
- Aisle
- Period Panteez
- FLUX Undies
- Anigan
Highlights of The Period Pants Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Women (25-50)
- Girls (15-24)
- By Application:
- Retail Outlets
- Online Shop
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Period Pants Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Period pants are a type of clothing that are worn by women during their menstrual cycle. They are made from cotton and have a waistband that is adjustable.
Some of the major players in the period pants market are THINX, Knixwear, Modibodi, Dear Kate, Ruby Love, Aisle, Period Panteez, FLUX Undies, Anigan.
The period pants market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Period Pants Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Period Pants Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Period Pants Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Period Pants Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Period Pants Market Size & Forecast, 2020-2028
4.5.1 Period Pants Market Size and Y-o-Y Growth
4.5.2 Period Pants Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Women (25-50)
5.2.2 Girls (15-24)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail Outlets
6.2.2 Online Shop
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Period Pants Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Period Pants Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Women (25-50)
9.6.2 Girls (15-24)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail Outlets
9.10.2 Online Shop
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Women (25-50)
10.6.2 Girls (15-24)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail Outlets
10.10.2 Online Shop
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Women (25-50)
11.6.2 Girls (15-24)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail Outlets
11.10.2 Online Shop
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Women (25-50)
12.6.2 Girls (15-24)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail Outlets
12.10.2 Online Shop
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Women (25-50)
13.6.2 Girls (15-24)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail Outlets
13.10.2 Online Shop
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Period Pants Market: Competitive Dashboard
14.2 Global Period Pants Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 THINX
14.3.2 Knixwear
14.3.3 Modibodi
14.3.4 Dear Kate
14.3.5 Ruby Love
14.3.6 Aisle
14.3.7 Period Panteez
14.3.8 FLUX Undies
14.3.9 Anigan
