Market Overview:
The global personal hygiene market is expected to grow at a CAGR of 5.8% during the forecast period 2018-2030. The growth in this market can be attributed to the increasing awareness about personal hygiene, rising disposable income, and growing demand for premium products. Based on type, the global personal hygiene market is segmented into soap, anti-perspirants & deodorants, and bath & shower products. Soap is further sub-segmented into bar soaps and liquid soaps. Anti-perspirants & deodorants are further sub-segmented into roll ons/sticks, sprays/aerosols, gels/creams and others (clay based). Bath & shower products are further sub-segmented into body washes/shower gels, bath salts/foams and others (bubble baths). On the basis of application, the global personal hygiene market is segmented into online sales and offline sales channels. Offline sales channels include supermarkets/hypermarkets; department stores; pharmacies; convenience stores; other retail formats such as mom&pop stores or street vendors etc.; ecommerce platforms such as Amazon or Flipkart etc.; direct selling companies such as Amway Corporation etc., whereas online sales channels include websites dedicated to beauty or health care products only; social media platforms such as Facebook Instagram Twitter Pinterest YouTube etc.
Product Definition:
Personal hygiene is the practice of cleanliness and grooming of oneself. It is important for many reasons, including keeping one's body healthy and free from infection, promoting self-confidence, and enhancing one's appearance.
Soap:
Soap is a surfactant-based liquid used for cleaning the body. It is available in various forms such as gel, foam, and liquid. The product works by emulsifying dirt from the skin and carrying it away with water to reduce bacterial infection. It also helps in removing oil & grease stains from the skin without causing any irritation.
Anti-Perspirants & Deodorants:
An anti-perspirant is a product that reduces or eliminates wetness under the arms. Deodorants are used to prevent odor caused by bacterial breakdown of perspiration. Both these products can be applied directly to the skin or indirectly through absorbent material such as cotton & roll-ons.
Application Insights:
The offline segment dominated the global personal hygiene market in 2017, accounting for over 60.0% share of the total revenue. The high share is attributed to increasing adoption of these products due to growing awareness about personal grooming among consumers across the globe. Moreover, a large number of retail stores and hypermarkets have started stocking different types of hygiene products including anti-perspirants and deodorants, soaps, bath and shower gels/bases along with other related items which are convenient for purchase as well as usage by consumers at home or places where they spend most time such as offices or public washrooms.
The online segment is expected to expand at a CAGR of XX% from 2018 to 2030 owing to rising internet penetration in emerging countries such as India China Indonesia Philippines Brazil etc.
Regional Analysis:
North America dominated the global personal hygiene market in 2017. This can be attributed to high awareness regarding personal hygiene, increasing usage of social media for product recommendations, and easy availability of products due to large retail networks. The region is expected to maintain its dominance throughout the forecast period owing to factors such as growing online distribution channels and changing lifestyles of individuals resulting in increased spending on luxury personal care products.
Asia Pacific is anticipated to witness significant growth over the forecast period owing rising disposable income levels among consumers especially in developing countries such as India and China, which will drive demand for various skincare products including soaps & body washes that combat skin problems like acne or rashes. Moreover, an increase in travel activities across this region will boost demand for deodorants & anti-perspirants that combat odor caused by excessive sweating thereby driving regional growth over the next eight years.
Growth Factors:
- Increasing awareness about personal hygiene and its benefits
- Rising disposable income of consumers, which enables them to spend more on personal hygiene products
- Rapid urbanization and growing population, both of which are leading to an increase in the demand for personal hygiene products
- Growing trend of using natural and organic ingredients in personal hygiene products
- Proliferation of e-commerce platforms, which is making it easier for consumers to access a wide variety of personal hygiene products
Scope Of The Report
Report Attributes
Report Details
Report Title
Personal Hygiene Market Research Report
By Type
Soap, Anti-Perspirants & Deodorants, Bath & Shower Products
By Application
Online, Offline
By Companies
Unilever, Johnson & Johnson, Carrefour, Reckitt Benckiser Group, Auchan, Publix, Costco, Helen of Troy, Proctor & Gamble Company, Kroger, Unilever
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
134
Number of Tables & Figures
94
Customization Available
Yes, the report can be customized as per your need.
Global Personal Hygiene Market Report Segments:
The global Personal Hygiene market is segmented on the basis of:
Types
Soap, Anti-Perspirants & Deodorants, Bath & Shower Products
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online, Offline
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Unilever
- Johnson & Johnson
- Carrefour
- Reckitt Benckiser Group
- Auchan
- Publix
- Costco
- Helen of Troy
- Proctor & Gamble Company
- Kroger
- Unilever
Highlights of The Personal Hygiene Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Soap
- Anti-Perspirants & Deodorants
- Bath & Shower Products
- By Application:
- Online
- Offline
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Personal Hygiene Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Personal hygiene is the practice of taking care of your body and keeping it clean. It includes washing your face, hands, and feet; brushing your teeth; and avoiding contact with germs.
Some of the key players operating in the personal hygiene market are Unilever, Johnson & Johnson, Carrefour, Reckitt Benckiser Group, Auchan, Publix, Costco, Helen of Troy, Proctor & Gamble Company, Kroger, Unilever.
The personal hygiene market is expected to register a CAGR of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Personal Hygiene Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Personal Hygiene Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Personal Hygiene Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Personal Hygiene Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Personal Hygiene Market Size & Forecast, 2018-2028
4.5.1 Personal Hygiene Market Size and Y-o-Y Growth
4.5.2 Personal Hygiene Market Absolute $ Opportunity
Chapter 5 Global Personal Hygiene Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Personal Hygiene Market Size Forecast by Type
5.2.1 Soap
5.2.2 Anti-Perspirants & Deodorants
5.2.3 Bath & Shower Products
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Personal Hygiene Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Personal Hygiene Market Size Forecast by Applications
6.2.1 Online
6.2.2 Offline
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Personal Hygiene Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Personal Hygiene Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Personal Hygiene Analysis and Forecast
9.1 Introduction
9.2 North America Personal Hygiene Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Personal Hygiene Market Size Forecast by Type
9.6.1 Soap
9.6.2 Anti-Perspirants & Deodorants
9.6.3 Bath & Shower Products
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Personal Hygiene Market Size Forecast by Applications
9.10.1 Online
9.10.2 Offline
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Personal Hygiene Analysis and Forecast
10.1 Introduction
10.2 Europe Personal Hygiene Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Personal Hygiene Market Size Forecast by Type
10.6.1 Soap
10.6.2 Anti-Perspirants & Deodorants
10.6.3 Bath & Shower Products
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Personal Hygiene Market Size Forecast by Applications
10.10.1 Online
10.10.2 Offline
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Personal Hygiene Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Personal Hygiene Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Personal Hygiene Market Size Forecast by Type
11.6.1 Soap
11.6.2 Anti-Perspirants & Deodorants
11.6.3 Bath & Shower Products
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Personal Hygiene Market Size Forecast by Applications
11.10.1 Online
11.10.2 Offline
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Personal Hygiene Analysis and Forecast
12.1 Introduction
12.2 Latin America Personal Hygiene Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Personal Hygiene Market Size Forecast by Type
12.6.1 Soap
12.6.2 Anti-Perspirants & Deodorants
12.6.3 Bath & Shower Products
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Personal Hygiene Market Size Forecast by Applications
12.10.1 Online
12.10.2 Offline
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Personal Hygiene Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Personal Hygiene Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Personal Hygiene Market Size Forecast by Type
13.6.1 Soap
13.6.2 Anti-Perspirants & Deodorants
13.6.3 Bath & Shower Products
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Personal Hygiene Market Size Forecast by Applications
13.10.1 Online
13.10.2 Offline
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Personal Hygiene Market: Competitive Dashboard
14.2 Global Personal Hygiene Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Unilever
14.3.2 Johnson & Johnson
14.3.3 Carrefour
14.3.4 Reckitt Benckiser Group
14.3.5 Auchan
14.3.6 Publix
14.3.7 Costco
14.3.8 Helen of Troy
14.3.9 Proctor & Gamble Company
14.3.10 Kroger
14.3.11 Unilever
